Research in Consumer Behavior PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Research in Consumer Behavior PDF full book. Access full book title Research in Consumer Behavior by Russell W. Belk. Download full books in PDF and EPUB format.
Author: Russell W. Belk
Publisher: Emerald Group Publishing
ISBN: 1780521170
Category : Business & Economics
Languages : en
Pages : 264
Get Book
Book Description
Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book
Book Description
Author: John Schouten
Publisher: Emerald Group Publishing
ISBN: 1784411574
Category : Business & Economics
Languages : en
Pages : 350
Get Book
Book Description
Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.
Author: George P. Moschis
Publisher: Springer
ISBN: 3030050084
Category : Business & Economics
Languages : en
Pages : 208
Get Book
Book Description
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
Author: Russell W. Belk
Publisher: Emerald Group Publishing
ISBN: 1780521162
Category : Business & Economics
Languages : en
Pages : 258
Get Book
Book Description
Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.
Author: Angeline Close
Publisher: Routledge
ISBN: 1848729693
Category : Business & Economics
Languages : en
Pages : 402
Get Book
Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Gbadamosi, Ayantunji
Publisher: IGI Global
ISBN: 1522502831
Category : Business & Economics
Languages : en
Pages : 594
Get Book
Book Description
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author: Diane Phillips
Publisher: Oxford University Press, USA
ISBN: 9780190857134
Category : Consumer behavior
Languages : en
Pages : 592
Get Book
Book Description
Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
Author: Russell W. Belk
Publisher: Emerald Group Publishing
ISBN: 1780521170
Category : Business & Economics
Languages : en
Pages : 264
Get Book
Book Description
Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.
Author:
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 564
Get Book
Book Description
Author: R. W. Belk
Publisher: Elsevier
ISBN: 9780762303700
Category : Consumer behavior
Languages : en
Pages : 0
Get Book
Book Description
Research in Consumer Behaviour presents the latest research, theory and methods in the field of consumer behavior. Consumption is broadly construed to include the processes surrounding the acquisition, use and disposition of consumer goods, services and ideas. Both qualitative and quantitative approaches are represented in empirical papers and conceptual papers include differing philosophical orientations. Occasionally special topical volumes devoted to important emerging ideas of consumer research are published. All papers are peer-reviewed. Contributors, readers, and reviewers come from throughout the English-speaking world and from multiple disciplines. These disciplines include marketing, sociology, anthropology, psychology, communications, and others. Papers are accordingly expected to be free of narrow disciplinary jargon and to draw upon the increasingly broad consumer research literature. While papers are often based on a single culture, a global and cultural orientation is expected. The orientation of the series is to advance understanding of consumption issues from a theoretical and societal perspective rather from a more applied managerial perspective. Studies of both macro and micro consumption issues are encouraged as well as issues of significance in both more and less affluent parts of the world. This volume reflects a number of current trends in consumer research. It is interdisciplinary in focus and in the backgrounds of the contributors. The book is cross-cultural by the same criteria, focusing on basic issues such as the nature of consumer desire, development of consumer culture, consumer behavior over the life course, collecting behavior, and effects of consumption on the environment. Recent trends in consumer research methodology (visual elicitation) and focus (sports, art, popular culture) are all reflected.
