An Exploratory Study of Effectiveness in Alumni Relations at Four Research Universities PDF Download
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Author: Jennifer Lynnette Hurwitz
Publisher:
ISBN:
Category :
Languages : en
Pages : 550
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Book Description
Author: Jennifer Lynnette Hurwitz
Publisher:
ISBN:
Category :
Languages : en
Pages : 550
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Book Description
Author:
Publisher: Primary Research Group Inc
ISBN: 1574400886
Category : Education
Languages : en
Pages : 121
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Book Description
This report gives critical data about the alumni relations efforts of North American colleges. In more than 115 pages and 400 tables present hard data on alumni affairs office budgets, marketing expenditures, use of print publications and the internet, directory building and fundraising activities, among other topics. The report, based on data from 60 colleges, gives the end user highly specific benchmarking data such as the percentage of alumni that participate in reunions, earning from insurance plans and credit cards offered to alumni, spending on promotional materials for alumni clubs, percentage of alumni for whom the college maintains a working email address, and hundreds of other useful benchmarks and datapoints. Useful benchmarks include alumin office staff size, staff time spent on specific tasks, impact of the internet on alumni communications, relations with the Office of Institutional Advancement, plans for the print directory and much much more. Data is broken out for public and private colleges and by size and type of college and by size of the overall alumni population.
Author: Primary Research Group
Publisher: Primary Research Group Inc
ISBN: 1574402226
Category : Education
Languages : en
Pages : 149
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Book Description
This 160-page report is based on a survey of 89 American colleges and universities and covers a broad range of issues of interest to alumni and advancement professionals including but not limited to: trends in staffing the alumni office, use of the alumni office's work time, alumni office budgets and priorities, governance of the alumni relations effort and level of cooperation among various administrative units and alumni organizations. The study provides highly detailed data on alumni participation rates in various kinds of alumni activities, including reunions, and a close look at alumni department budgets including salaries, travel, promotion, costs of alumni clubs and events. In addition, the report presents detailed data on alumni department revenues from credit card, insurance and other services for alumni, as well as alumni office spending on consulting and information services. Other areas covered include: means of fundraising from alumni, use of alumni surveys, percentage of alumni who attend various kinds of events and the percentage who give to the college, nature of links to alumni clubs, athletic booster clubs and other alumni-related organizations, use of direct mail, telephone solicitation, social media and email to connect with alumni, and the relative success of each method, the future of alumni publications and directories and many other issues of interest to college alumni and advancement staff of private alumni organizations and college departments that often deal with alumni such as advancement, marketing and athletics.
Author: Primary Research Group
Publisher: Primary Research Group Inc
ISBN: 1574402943
Category : Education
Languages : en
Pages : 205
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Book Description
The study presents detailed benchmarking data on alumni relations from 55 North American colleges. The 200+ page study covers fundraising and outreach strategies, alumni office staffing and budget trends, analysis of alumni affairs staff time use, use of social media and other marketing and outreach vehicles, relations with alumni clubs, spending on consulting, travel, telephone solicitation, and direct mail, and much much more. The report also gives highly specific data on participation rates in various kinds of alumni reunions and overall participation in the alumni association, among other data points. Data is broken out for public and private colleges, and by enrollment level, general Carnegie Class and annual tuition charged, to enable more precise benchmarking.
Author: Richard W. Meyer
Publisher: Association of Research Libr
ISBN:
Category : Education
Languages : en
Pages : 48
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Book Description
This report describes the University Library Alumni Outreach Research Project. The goals of the project were twofold: to describe and analyze alumni outreach initiatives currently offered by university libraries belonging to the Association of Research Libraries (ARL) as well as the alumni programs and services offered by the universities themselves through traditional organizations such as university alumni associations; and to identify possible future initiatives that might be meaningful to university alumni along with noteworthy examples of technological or programmatic innovation. Phase One comprised a comprehensive survey of the World Wide Web sites of the 112 ARL academic library members to identify pertinent links for alumni outreach and to canvass library development efforts. This phase also included an examination of parent university home pages to identify alumni outreach initiatives stemming from university development organizations such as alumni associations. Results were used to identify issues regarding the actual importance, value, and context of alumni outreach initiatives within each university and to construct an interview instrument to address these issues. The goal of Phase Two was to identify and describe, through phone interviews with university librarians, deans, and directors, the general state of library-sponsored alumni outreach within each of the universities, any planned alumni programs and services, areas of potential future innovation, and general perceptions regarding the current and future role of alumni in the life and vigor of the university library. (Contains 18 references.) (MES)
Author: Donna Shoemaker
Publisher:
ISBN:
Category : Universities and colleges
Languages : en
Pages : 166
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Book Description
This book presents summaries of 16 papers presented at a conference on increasing the amount and usefulness of research on alumni relations. Following an introductory paper, "On the Art and Science of Surveying Alumni" (Donna Shoemaker), the papers are: (1) "Targeted Research Gets Results. Comprehensive Research on Alumni Relationships: Four Years of Market Research at Stanford University" (Jerold Pearson); (2) "An Unvarnished Look: Evaluating Alumni Services and Planning Alumni Programs" (Diana Tilley Strange; William J. Hecht); (3) "Our Grads Are Doing Great! Uses of an Alumni Survey by Independent Colleges and Universities in Pennsylvania" (Michael D. McGuire; Jason P. Casey); (4) "A Model for Nurturing Students: What Makes a Difference? The Cornell Tradition Program" (Yuko Mulugetta; Scott Nash; Susan H. Murphy); (5) "How a Degree Rates in the Workplace: Building the Campus Impact of Assessment Through a Program of Linked Alumni and Employer Survey Research" (J. Joseph Hoey; Denise C. Gardner); (6) "If You Build It, Will They Come? The Heart of Campus: Alumni Facilities and the Impact on Alumni Giving and Programming" (Gene C. Crume; Jason Embry; Donald Smith); (7) "Testing Why Alumni Give: A Model of Alumni Gift-Giving Behavior" (J. Fredericks Volkwein; Kelli Parmley); (8) "The Data That Drive MIT's Success: Fund Raising from Alumni" (Joseph S. Collins; Diana Tilley Strange); (9) "Real-World Realities for Vets: Alumni as a Component of Assessment" (Dawn Geronimo Terkla; Kelli J. Armstrong); (10) "HEDS Up on Student Debt. Effective Alumni Surveys: A Tool for Addressing Institutional and National Concerns" (James F. Trainer; Melinda K. Ellis); (11) "Two States Benchmark Accountability: Conducting Alumni Research in and for State Higher Education Systems" (Marsha V. Krotseng; Darrell E. Glenn); (12) "Surf's Up on Satisfaction: Using Alumni Follow-Up to Assess Institutional Quality" (Larry H. Kelley); (13) "Super Cyber Surveys: Surveying and Reporting Alumni Data in the Information Age: The Case for Using the Web" (Nancy L. Ahson; Karen M. Gentemann); (14) "The Plight of Ph.Ds. Doctoral Graduates in Today's Employment Marketplace: Are They Really Driving Taxi Cabs?" (Nancy Garrett; Sandra H. Hoeflich); (15) "Would Alumni Do It All Again? Influences on Alumni Willingness to Attend the Same Institution, Select the Same Major, and Enter the Same Career" (J. Fredericks Volkwein; Fuqin Bian); and (16) "Engineer Good Feedback: Using Data from a Survey of Alumni to Promote Change in the Academic Program at MIT" (Lydia Snover). A final chapter offers remarks by five conference participants. (DB)
Author: Marybeth Gasman
Publisher: Routledge
ISBN: 1136730311
Category : Education
Languages : en
Pages : 177
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Book Description
Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a "one size fits all" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid. This practical guide includes: A Comprehensive Overview of Diverse Cultures—use of secondary sources, interviews, and quantitative data to explore the history, motivations, and trends of Latino, African American, Native American, and Asian American and Pacific Islander communities. Practical Recommendations—data-based recommendations and examples integrated throughout the chapters, including "Strategies at a Glance" for quick reference. Best Practices and Innovative Approaches—interviews with advancement staff and alumni of color, an entire chapter outlining successful innovative fundraising programs, and a chapter on common pitfalls to avoid. Both newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni.
Author: University of Michigan. Bureau of Alumni Relations
Publisher:
ISBN:
Category :
Languages : en
Pages : 398
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Book Description
Author: Gordy Taylor
Publisher: Aspen Books
ISBN:
Category : Education
Languages : en
Pages : 172
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Book Description
This book is a how-to manual on creating an alumni relations program, including starting an alumni association. Brief sections address the following topics: defining purpose, launching the organization, establishing a membership policy, establishing a budget, writing a mission statement, creating a long-range plan, working with the development office, building the team, leading the team, maintaining records, tracking down lost alumni, staying in touch, structuring the board, and setting up programs. The bulk of the book consists of four appendices which provide the following resources: (1) sample mission statements, strategic and long-range plans, and goals and objectives; (2) sample organizational charts and job descriptions for the alumni office; (3) sample constitutions and bylaws for the alumni association; and (4) programming resources. (Contains 45 references.) (DB)
Author: Columbia University. Office of Development
Publisher:
ISBN:
Category :
Languages : en
Pages : 510
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Book Description
