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Author: Colleen A. Mcmahon
Publisher:
ISBN: 9781524987312
Category :
Languages : en
Pages :
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Book Description
Author: Colleen A. Mcmahon
Publisher:
ISBN: 9781524987312
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Randy Farmer
Publisher: "O'Reilly Media, Inc."
ISBN: 1449388698
Category : Computers
Languages : en
Pages : 340
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Book Description
What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites. Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers. Scale your reputation system to handle an overwhelming inflow of user contributions Determine the quality of contributions, and learn why some are more useful than others Become familiar with different models that encourage first-class contributions Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently Engage contributors and reward them in a way that gets them to return Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay
Author: Charles J. Fombrun
Publisher: Harvard Business Review Press
ISBN: 9780875846330
Category : Corporate image
Languages : en
Pages : 482
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Book Description
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
Author: Grahame R. Dowling
Publisher: MIT Press
ISBN: 0262335093
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.
Author: J. Larkin
Publisher: Springer
ISBN: 0230511414
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
Author: Nigel Cross
Publisher: Berg
ISBN: 1847888461
Category : Design
Languages : en
Pages : 249
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Book Description
Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability". Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of Design, from hardware to software product design, from architecture to Formula One design. The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of Design's most influential thinkers. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary Design.
Author: Andy Beal
Publisher: Createspace Independent Publishing Platform
ISBN: 9781493698066
Category : Internet
Languages : en
Pages : 0
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Book Description
Why You Can't Afford to Ignore This Amazon Bestseller: Whether you realize it or not-or even wish to admit it-you already have an online reputation to protect. It doesn't matter if you're fresh out of college and hoping your past Facebook indiscretions don't torpedo your career prospects, or a Fortune 500 company trying to make a name for itself in a crowded market, your reputation online is vital to your success. In Repped: 30 Days to a Better Online Reputation, world renowned online reputation management author, speaker, and expert Andy Beal walks you through a practical 30-day plan to build, manage, monitor and protect your valuable reputation online. With dozens of examples and actionable tips, Repped demonstrates how a better online reputation can lead to improved job prospects, happier customers, fewer detractors, and most importantly of all, greater income. Repped is for individuals, professionals, small businesses, non-profits, and large corporations. Repped is for anyone that realizes the value of building a better online reputation. Praise for Repped: "Reputation has nothing to do with what you think. Your brand isn't yours to define and Google can turn your company landscape into a mine field. Consider this the map on how to navigate and conquer the battle for your online reputation." Scott Stratten, best selling author of Unmarketing and QR Codes Kill Kittens "Billions of consumers are connected to the web with the ability to publish unwanted information about you or your brand. If you don't leave your online marketing to chance, why not take charge of your online reputation? Here's the good news: Top online reputation expert Andy Beal has created Repped: A 30 day journey that will take you from zero to hero with practical, actionable advice that anyone can put to work." Lee Odden, CEO of TopRank Online Marketing and Author of Optimize "Repped is a genius plan that will breathe life into your online reputation in thirty days. Andy Beal provides every individual, organization and brand the power to manage, monitor, repair and build a trusted online reputation. Get Repped and discover untold rewards!" Richie Norton, bestselling author of The Power of Starting Something Stupid
Author: Danielle L. Lupton
Publisher: Cornell University Press
ISBN: 1501747738
Category : Political Science
Languages : en
Pages : 264
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Book Description
How do reputations form in international politics? What influence do these reputations have on the conduct of international affairs? In Reputation for Resolve, Danielle L. Lupton takes a new approach to answering these enduring and hotly debated questions by shifting the focus away from the reputations of countries and instead examining the reputations of individual leaders. Lupton argues that new leaders establish personal reputations for resolve that are separate from the reputations of their predecessors and from the reputations of their states. Using innovative survey experiments and in-depth archival research, she finds that leaders acquire personal reputations for resolve based on their foreign policy statements and behavior. Reputation for Resolve shows that statements create expectations of how leaders will react to foreign policy crises in the future and that leaders who fail to meet expectations of resolute action face harsh reputational consequences. Reputation for Resolve challenges the view that reputations do not matter in international politics. In sharp contrast, Lupton shows that the reputations for resolve of individual leaders influence the strategies statesmen pursue during diplomatic interactions and crises, and she delineates specific steps policymakers can take to avoid developing reputations for irresolute action. Lupton demonstrates that reputations for resolve do exist and can influence the conduct of international security. Thus, Reputation for Resolve reframes our understanding of the influence of leaders and their rhetoric on crisis bargaining and the role reputations play in international politics.
Author: Khoi Vinh
Publisher: Pearson Education
ISBN: 0321713737
Category : Computers
Languages : en
Pages : 307
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Book Description
The grid has long been an invaluable tool for creating order out of chaos for designers of all kinds—from city planners to architects to typesetters and graphic artists. In recent years, web designers, too, have come to discover the remarkable power that grid-based design can afford in creating intuitive, immersive, and beautiful user experiences. Ordering Disorder delivers a definitive take on grids and the Web. It provides both the big ideas and the brass-tacks techniques of grid-based design. Readers are sure to come away with a keen understanding of the power of grids, as well as the design tools needed to implement them for the World Wide Web. Khoi Vinh is internationally recognized for bringing the tried-and-true principles of the typographic grid to the World Wide Web. He is the former Design Director for NYTimes.com, where he consolidated his reputation for superior user experience design. He writes and lectures widely on design, technology, and culture, and has published the popular blog Subtraction.com for over a decade. More information at grids.subtraction.com
Author: P. J. M. Marks
Publisher: University of Chicago Press
ISBN: 0226824098
Category : Language Arts & Disciplines
Languages : en
Pages : 289
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Book Description
"Books have long been objects of beauty. For many centuries and in societies across the world, bookmakers have lavished great care on the paper, binding materials, and illustrations that surround the words on a page as well as on the lettering or type in which those words appear. This volume, featuring an array of beautiful books from the British Library's collection, focuses on the sensory experience of holding these objects in your hands. Each book represents a specific moment in the development of the object-from scrolls and bound illuminated manuscripts to paperbacks and formatted digital information. The books range from the seventh century to the present and include examples from China, Japan, Southeast Asia, and the Middle East as well as Europe and North America, with separate features on book traditions in Africa and Oceania. Expert curators and other specialists explore these books from the perspective of design and manufacturing, with original art photographs that zero in on their texture and materials as well as graphics that detail their size, number of folios, and other specifications. Offering a wide-ranging look at the creation and use of books, this volume is itself an object of beauty"--
