Author: Arno J. Rethans
Publisher:
ISBN:
Category : Human information processing
Languages : en
Pages : 16

Get Book Here

Book Description

Author: James M. Miller
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 424

Get Book Here

Book Description

Author: Arno J. Rethans
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 12

Get Book Here

Book Description

Author: Gerard Emilien
Publisher: Springer
ISBN: 3319505300
Category : Business & Economics
Languages : en
Pages : 600

Get Book Here

Book Description
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

Author: Wesley A. Magat
Publisher: MIT Press
ISBN: 9780262132770
Category : Business & Economics
Languages : en
Pages : 306

Get Book Here

Book Description
Their set of original studies of household chemicals, energy audits, and food risk labeling establishes guidelines for the design and evaluation of these informational regulations. How does risk labeling information on hazardous household chemicals and pesticides influence consumer behavior? While many studies speculate on the effects of risk information, Magat and Viscusi draw on a series of extensive surveys to assess the likely response. Their set of original studies of household chemicals, energy audits, and food risk labeling establishes guidelines for the design and evaluation of these informational regulations. Their findings also include new estimates of the valuation of nonfatal health risks, the first estimates in the literature of the role of altruism, and an assessment of the influence of irrational responses to risk. Although economists suggest that giving consumers information about potentially hazardous goods is preferable to direct regulation of product content, implementation of information regulation raises a host of issues that need to be addressed. Magat and Viscusi document the cognitive limitations that consumers have in processing information and break new ground by showing how, given this behavior, the informational regulations should be designed.Case studies assess the degree to which different kinds of consumers notice, remember, and heed printed warnings in a range of wordings and formats. They then examine risk valuation, showing how much consumers are willing to pay for increased product safety under various conditions. A concluding chapter synthesizes the results and discusses their implications for regulatory policy.

Author: Beth Walker
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 30

Get Book Here

Book Description

Author: Daniel Toy
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 32

Get Book Here

Book Description

Author: Association for Consumer Research (U.S.)
Publisher:
ISBN: 9780915552122
Category : Business & Economics
Languages : en
Pages : 98

Get Book Here

Book Description

Author: Mita Sujan
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 36

Get Book Here

Book Description

Author: James R. Bettman
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 80

Get Book Here

Book Description