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Author: Laura Saunders
Publisher: Rowman & Littlefield
ISBN: 081089212X
Category : Language Arts & Disciplines
Languages : en
Pages : 171
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Book Description
To compete today, librarians need to not only provide old services in new ways but also to provide new services. Repositioning Reference: New Methods and New Services for a New Age re-imagines reference services in libraries and information organizations and the role of reference librarians, taking into account rapid developments in technology and information-specific services in non-library sectors. It traces the history of technology adoption for reference services, describes competitive pressures facing reference services, identifies untapped opportunities for reference services and librarians, details innovative and creative solutions for energizing the profession and engaging library user communities, and prescribes means to evaluating technologies for reference services. This book: • Includes current and unique examples of innovative reference services to serve as inspiration and launching points for readers. • Offers contemporary management theory and practice from outside of the field of LIS to offer readers a guide for initiating, leading, and managing change in their organizations. • Outlines the processes of environmental scanning and SWOT analysis, which are important practices for keeping abreast of changes in the field and positioning an organization to make the most of their opportunities and to minimize threats. Repositioning Reference may be used as a textbook by LIS educators whose courses and learning experiences prepare aspiring librarians to lead the reference revolution and by practicing librarians in diverse settings who want to be change agents.
Author: Laura Saunders
Publisher: Rowman & Littlefield
ISBN: 081089212X
Category : Language Arts & Disciplines
Languages : en
Pages : 171
Get Book
Book Description
To compete today, librarians need to not only provide old services in new ways but also to provide new services. Repositioning Reference: New Methods and New Services for a New Age re-imagines reference services in libraries and information organizations and the role of reference librarians, taking into account rapid developments in technology and information-specific services in non-library sectors. It traces the history of technology adoption for reference services, describes competitive pressures facing reference services, identifies untapped opportunities for reference services and librarians, details innovative and creative solutions for energizing the profession and engaging library user communities, and prescribes means to evaluating technologies for reference services. This book: • Includes current and unique examples of innovative reference services to serve as inspiration and launching points for readers. • Offers contemporary management theory and practice from outside of the field of LIS to offer readers a guide for initiating, leading, and managing change in their organizations. • Outlines the processes of environmental scanning and SWOT analysis, which are important practices for keeping abreast of changes in the field and positioning an organization to make the most of their opportunities and to minimize threats. Repositioning Reference may be used as a textbook by LIS educators whose courses and learning experiences prepare aspiring librarians to lead the reference revolution and by practicing librarians in diverse settings who want to be change agents.
Author: Michael J. Barratt
Publisher: John Wiley & Sons
ISBN: 0470878274
Category : Medical
Languages : en
Pages : 499
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Book Description
The how's and why's of successful drug repositioning Drug repositioning, also known as drug reprofiling or repurposing, has become an increasingly important part of the drug development process. This book examines the business, technical, scientific, and operational challenges and opportunities that drug repositioning offers. Readers will learn how to perform the latest experimental and computational methods that support drug repositioning, and detailed case studies throughout the book demonstrate how these methods fit within the context of a comprehensive drug repositioning strategy. Drug Repositioning is divided into three parts: Part 1, Drug Repositioning: Business Case, Strategies, and Operational Considerations, examines the medical and commercial drivers underpinning the quest to reposition existing drugs, guiding readers through the key strategic, technical, operational, and regulatory decisions needed for successful drug repositioning programs. Part 2, Application of Technology Platforms to Uncover New Indications and Repurpose Existing Drugs, sets forth computational-based strategies, tools, and databases that have been designed for repositioning studies, screening approaches, including combinations of existing drugs, and a look at the development of chemically modified analogs of approved agents. Part 3, Academic and Non-Profit Initiatives & the Role of Alliances in the Drug Repositioning Industry, explores current investigations for repositioning drugs to treat rare and neglected diseases, which are frequently overlooked by for-profit pharmaceutical companies due to their lack of commercial return. The book's appendix provides valuable resources for drug repositioning researchers, including information on drug repositioning and reformulation companies, databases, government resources and organizations, regulatory agencies, and drug repositioning initiatives from academia and non-profits. With this book as their guide, students and pharmaceutical researchers can learn how to use drug repositioning techniques to extend the lifespan and applications of existing drugs as well as maximize the return on investment in drug research and development.
Author:
Publisher: John Wiley & Sons
ISBN: 111953318X
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Author: United States. Patent and Trademark Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 1426
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Book Description
Author: Melissa A. Wong
Publisher: Bloomsbury Publishing USA
ISBN: 1440868840
Category : Language Arts & Disciplines
Languages : en
Pages : 765
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Book Description
This revised and updated sixth edition of Reference and Information Services continues the book's rich tradition, covering all phases of reference and information services with less emphasis on print and more emphasis on strategies and scenarios. Reference and Information Services is the go-to textbook for MSLIS and i-School courses on reference services and related topics. It is also a helpful handbook for practitioners. Authors include LIS faculty and professionals who have relevant degrees in their areas and who have published extensively on their topics. The first half of the book provides an overview of reference services and techniques for service provision, including the reference interview, ethics, instruction, reader's advisory, and services to diverse populations including children. This part of the book establishes a foundation of knowledge on reference service and frames each topic with ethical and social justice perspectives. The second part of the book offers an overview of the information life cycle and dissemination of information, followed by an in-depth examination of information sources by type—including dictionaries, encyclopedias, indexes, and abstracts—as well as by broad subject areas including government, statistics and data, health, and legal information. This second section introduces the tools and resources that reference professionals use to provide the services described in the first half of the text.
Author: Liong Bing Liem
Publisher: Springer Science & Business Media
ISBN: 940159791X
Category : Medical
Languages : en
Pages : 588
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Book Description
Catheter ablation is widely accepted as an effective and safe form of therapy for cardiac arrhythmia. In many instances this curative procedure is considered as the first line of therapy if not the ultimate treatment of choice. With the use of radiofrequency (RF) modality; which has revolutionized the technology from a barotraumatic, potentially injurious procedure using high voltage, direct-current (DC) shock to a safe and relatively painless one; catheter ablation procedure now carries a very low risk and is extremely effective for certain types of arrhythmia. Its efficacy rate in curing supraventricular tachycardia involving an accessory pathway or dual atrioventricular nodal pathways has been near perfect and its application for certain types of atrial and ventricular arrhythmia have also been very satisfactory. However, conventional RF ablation has several well known limitations, most notably is its ability to only produce relatively small, point lesions; rendering it effective only for an arrhythmia with a small and/or a superficial target. It was soon recognized that the technology would not likely to have significant utility in arrhythmia with a more widespread target such as atrial fibrillation or those which involve scarred and deep myocardial tissue such as ventricular tachycardia. Indeed, the application of conventional RF technology in these complex but common arrhythmia has yielded unsatisfactory results.
Author: RAMANUJ MAJUMDAR
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120333837
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market. WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. Chapters on The Indian Market: Emerging Panorama, and New Marketing Challenges expose the students to contemporary concepts and examples. Part III offers new chapters on market analysis on products such as Tea, Soft Drinks, Chocolates, Malted Beverages, Packaged Drinking Water, Tooth-Paste, Detergents, Fairness Cream, Footwear, Mobile Phones, and Digital Camera. Besides, it gives up-to-date background information for other products covered in the earlier edition. The Student CD contains a set of PowerPoint Presentations (PPTs) of 20 products. This well-established study has been widely adopted as a textbook in MBA programmes across the country. The Third Edition is more profusely illustrated with exhibits, diagrams and PPTs, and should be of immense utility and worth to the students of management as well as practising brand managers and executives in the advertising arena.
Author: Richard A. Stanchina
Publisher:
ISBN:
Category : Maxilla
Languages : en
Pages : 102
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Book Description
Author: Carol J. Buck
Publisher: Elsevier Health Sciences
ISBN: 0323484867
Category : Medical
Languages : en
Pages : 480
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Book Description
For quick, accurate, and efficient coding, pick this HCPCS professional reference! From coding expert Carol J. Buck, 2017 HCPCS Level II, Professional Edition provides a full-color, easy-to-use guide to the latest Healthcare Common Procedure Coding System codes. It helps you locate specific codes, comply with coding regulations, optimize reimbursement for equipment and supplies, report patient data, code Medicare cases, and more. This professional edition includes features such as Netter’s Anatomy illustrations, dental codes, and durable spiral binding. At-a-glance code listings and distinctive symbols identify all new, revised, and deleted codes for 2017. UNIQUE! Full-color Netter’s Anatomy illustrations clarify complex anatomic information and how it affects coding. Colorful design with color-coded tables makes locating and identifying codes faster and easier. Drug code annotations identify brand-name drugs as well as drugs that appear on the National Drug Code (NDC) directory and other Food and Drug Administration (FDA) approved drugs. The American Hospital Association Coding Clinic® for HCPCS citations provide a reference point for information about specific codes and their usage. Ambulatory Surgery Center (ASC) payment and status indicators show which codes are payable in the Hospital Outpatient Prospective Payment System. Current Dental Terminology code sets from the American Dental Association offer access to all dental codes in one place. Quantity symbol indicates the maximum allowable units per day per patient in physician and outpatient hospital settings. Durable Medical Equipment, Prosthetics, Orthotics, and Supplies (DMEPOS) symbol and modifiers address reimbursement for durable medical equipment, prosthetics, orthotics, and supplies. Alerts indicate the codes that have special coverage instructions, are not valid or covered by Medicare, or may be paid at the carrier’s discretion. Jurisdiction symbol shows the appropriate contractor to be billed for suppliers submitting claims to Medicare contractors, Part B carriers, and Medicare administrative contractors submitting for DMEPOS services provided. Age/Sex edits identify codes for use only with patients of a specific age or sex. Physician Quality Reporting System icon identifies codes that are specific to PQRS measures. Codingupdates.com website includes quarterly updates to HCPCS codes, content updates, and the opportunity to sign up for e-mail notifications of the newest updates. Spiral binding allows you to lay the book flat for convenient access in practice settings. UPDATED 2017 official code set ensures compliance with current HCPCS standards, for fast and accurate coding NEW! Additional full-color illustrations provide visual orientation and enhance understanding of specific coding situations.
Author: Elsevier
Publisher: Elsevier Health Sciences
ISBN: 0323810977
Category : Medical
Languages : en
Pages : 499
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Book Description
For fast, accurate, and efficient coding, pick this practical HCPCS reference! Buck’s 2022 HCPCS Level II provides an easy-to-use guide to the latest HCPCS codes. It helps you locate specific codes, comply with coding regulations, manage reimbursement for medical supplies, report patient data, code Medicare cases, and more. Spiral bound, this full-color reference simplifies coding with anatomy plates (including Netter’s Anatomy illustrations) and ASC (Ambulatory Surgical Center) payment and status indicators. In addition, it includes a companion website with the latest coding updates. UNIQUE! Current Dental Terminology (CDT) codes from the American Dental Association (ADA) offer one-step access to all dental codes. UNIQUE! Full-color anatomy plates (including Netter’s Anatomy illustrations) enhance your understanding of specific coding situations by helping you understand anatomy and physiology. Easy-to-use format optimizes reimbursement through quick, accurate, and efficient coding. At-a-glance code listings and distinctive symbols make it easy to identify new, revised, and deleted codes. Full-color design with color tables helps you locate and identify codes with speed and accuracy. Jurisdiction symbols show the appropriate contractor to be billed when submitting claims to Medicare carriers and Medicare Administrative Contractors (MACs). Ambulatory Surgery Center (ASC) payment and status indicators show which codes are payable in the Hospital Outpatient Prospective Payment System to ensure accurate reporting and appropriate reimbursement. Durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS) indicators address reimbursement for durable medical equipment, prosthetics, orthotics, and supplies. Drug code annotations identify brand-name drugs as well as drugs that appear on the National Drug Class (NDC) directory and other Food and Drug Administration (FDA) approved drugs. Age/sex edits identify codes for use only with patients of a specific age or sex. Quantity symbol indicates the maximum allowable units per day per patient in physician and outpatient hospital settings, as listed in the Medically Unlikely Edits (MUEs) for enhanced accuracy on claims. The American Hospital Association Coding Clinic® for HCPCS citations provide a reference point for information about specific codes and their usage. Physician Quality Reporting System icon identifies codes that are specific to PQRS measures. NEW! Updated HCPCS code set ensures fast and accurate coding, with the latest Healthcare Common Procedure Coding System codes to comply with current HCPCS standards.
