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Author: United States. Congress. Senate. Committee on Government Operations
Publisher:
ISBN:
Category : Executive departments
Languages : en
Pages : 1190
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Book Description
Author: United States. Congress. Senate. Committee on Government Operations
Publisher:
ISBN:
Category : Executive departments
Languages : en
Pages : 1190
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Book Description
Author: United States Advisory Commission on Public Diplomacy
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 242
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Book Description
Author: United States. Congress. Senate. Committee on Foreign Relations
Publisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1678
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Author: Reinhold Wagnleitner
Publisher: Univ of North Carolina Press
ISBN: 080786613X
Category : Political Science
Languages : en
Pages : 388
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Book Description
Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals. For Europeans, says Wagnleitner, the result was a second discovery of America. This book is a translation of the Austrian edition, published in 1991, which won the Ludwig Jedlicka Memorial Prize.
Author: United States. Congress. Senate. Governmental Operations
Publisher:
ISBN:
Category :
Languages : en
Pages : 1180
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Author: United States. Congress. Senate. Committee on the Judiciary
Publisher:
ISBN:
Category : Administrative procedure
Languages : en
Pages : 1490
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Author: Stanley A. Barnett
Publisher: [Washington] : U.S. Agency for International Development
ISBN:
Category : Book industries and trade
Languages : en
Pages : 264
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Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 1528
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Author: United States. Congress. Senate. Committee on Foreign Relations. Subcommittee Under S. Res. 74 on Overseas Information Programs of the U.S.
Publisher:
ISBN:
Category : Educational exchanges
Languages : en
Pages : 1692
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Author: Library of Congress. Center for the Book
Publisher: Book
ISBN:
Category : History
Languages : en
Pages : 332
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