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Author: Harish Bhat
Publisher: Random House India
ISBN: 9385990888
Category : Literary Collections
Languages : en
Pages : 299
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Book Description
‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.
Author: Harish Bhat
Publisher: Random House India
ISBN: 9385990888
Category : Literary Collections
Languages : en
Pages : 299
Get Book Here
Book Description
‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.
Author: India
Publisher: Universal Law Publishing
ISBN:
Category : Insurance
Languages : en
Pages : 428
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Book Description
Author: John E. Cooney
Publisher: Simon & Schuster
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 456
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Book Description
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
Author: Burzynski Research Institute
Publisher:
ISBN: 9783609631004
Category :
Languages : en
Pages : 48
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Book Description
Author:
Publisher:
ISBN: 9789284412327
Category : Culture and tourism
Languages : en
Pages : 0
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Book Description
The International Conference on Tourism and Handicrafts held in Tehran, Iran, in May 2006 was the first international conference ever with specific focus on the linkage between tourism and handicrafts. The main objectives of this conference were the evaluation of poverty alleviation opportunities offered by a closer cooperation of both sectors and the role of local tourism in the preservation of traditional craft. The conference examined case studies of the production and marketing of tourism-related handicrafts and defined strategies and practical tools for governments and the private sector to strengthen the partnership between handicraft production and tourism. The conference was supported by UNWTO, UNESCO and Iran Cultural Heritage, Handicrafts and Tourism Organization (ICHHTO) which brought together a strong team of experts, international speakers and delegates.
Author: Madhura Dutta
Publisher:
ISBN: 9781032363462
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"The creative economy is one of the world's most dynamic sectors. Drawing upon the author's work on empowerment and sustainability, this book focuses on India's indigenous, rural, traditional handicraft-based creative and cultural industries (CCIs) and the role it can play in the country's creative economy. The book combines a comprehensive assessment of the region's deeply rooted cultural and creative resources with practical cases of self-sufficient creative skills and knowledge-based entrepreneurship across the Indian handicrafts sector. The author illuminates how sustainability, resilience, and collective wellbeing, along with unique regional characteristics, are converging towards generating an independent creative and cultural economy which does not depend on global brands and businesses alone. The disconnect between associated policies, practice, and academic work is addressed by contextualizing the case studies in terms of modern economic theory and practice, relevant administrative policies of South Asia, and recognition of the role of culture in achieving the sustainable development goals. This concise yet comprehensive book provides an insightful and holistic understanding of India's handicrafts economy which will be valuable reading for researchers and reflective practitioners"--
Author: United States. Economic Development Administration
Publisher:
ISBN:
Category : Artisans
Languages : en
Pages : 60
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Book Description
Author: United Nations Industrial Development Organization
Publisher:
ISBN:
Category : Economic development
Languages : en
Pages : 246
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Book Description
Author: Kimberly M. Grimes
Publisher: University of Arizona Press
ISBN: 9780816520886
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
With new markets opening up for goods produced by artisans from all parts of the world, craft commercialization and craft industries have become key components of local economies. Now with the emergence of the Fair Trade movement and public opposition to sweatshop labor, many people are demanding that artisans in third world countries not be exploited for their labor. Bringing together case studies from the Americas and Asia, this timely collection of articles addresses the interplay among subsistence activities, craft production, and the global market. It contributes to current debates on economic inequality by offering practical examples of the political, economic, and cultural issues surrounding artisan production as an expressive vehicle of ethnic and gender identity. Striking a balance between economic and ethnographic analyses, the contributors observe what has worked and what hasn't in a range of craft cooperatives and show how some artisans have expanded their entrepreneurial role by marketing crafts in addition to producing them. Among the topics discussed are the accommodation of craft traditions in the global market, fair trade issues, and the emerging role of the anthropologist as a proactive agent for artisan groups. As the gap between rich and poor widens, the fate of subsistence economies seems more and more uncertain. The artisans in this book show that people can and do employ innovative opportunities to develop their talents, and in the process strengthen their ethnic identities. Contents Introduction: Facing the Challenges of Artisan Production in the Global Market / Kimberly M. Grimes and B. Lynne Milgram Democratizing International Production and Trade: North American Alternative Trading Organizations / Kimberly M. Grimes Building on Local Strengths: Nepalese Fair Trade Textiles / Rachel MacHenry "That They Be in the Middle, Lord": Women, Weaving, and Cultural Survival in Highland Chiapas, Mexico / Christine E. Eber The International Craft Market: A Double-Edged Sword for Guatemalan Maya Women / Martha Lynd Of Women, Hope, and Angels: Fair Trade and Artisan Production in a Squatter Settlement in Guatemala City / Brenda Rosenbaum Reorganizing Textile Production for the Global Market: WomenÕs Craft Cooperatives in Ifugao, Upland Philippines / B. Lynne Milgram Textile Production in Rural Oaxaca, Mexico, and the Complexities of the Global Market for Handmade Crafts / Jeffrey H. Cohen "Part-Time for Pin Money": The Legacy of Navajo WomenÕs Craft Production / Kathy MÕCloskey The Hard Sell: Anthropologists as Brokers of Crafts in the Global Marketplace / Andrew Causey Postscript: To Market, To Market / June Nash
Author: Manzoor Ahmed Shah
Publisher:
ISBN:
Category : Crafts & Hobbies
Languages : en
Pages : 266
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Book Description
