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Author: Amy Jo Martin
Publisher: John Wiley & Sons
ISBN: 1118442288
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Author: Amy Jo Martin
Publisher: John Wiley & Sons
ISBN: 1118442288
Category : Business & Economics
Languages : en
Pages : 226
Get Book
Book Description
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Author: Amy Jo Martin
Publisher: John Wiley & Sons
ISBN: 1118340515
Category : Business & Economics
Languages : en
Pages : 226
Get Book
Book Description
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Author: Christine Lynch
Publisher: McGraw Hill Professional
ISBN: 0071594795
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
WANT A RICHER LIFE? BREAK ALL THE RULES Renegade entrepreneur-and runaway success story-Christine Comaford-Lynch has lived the kind of life most of us can only dream about. From model to monk to multimillionaire, she does what she wants-and gets things done. Now, in ten outrageous life lessons, she'll show you how to make your dreams come true. Your way. Your rules. Rules for Renegades distills what Christine has learned as she succeeded (and failed) in business, built strong relationships (and some disasters), and evolved spiritually and professionally. If you want to become financially independent, she'll show you how to do it. If you want to build your confidence and self-esteem, she'll give you a crash course. If you want a meaningful life full of rich connections, she'll share her secrets. Ultimately, she lets you in on the greatest secret of all-how to build a fulfilling life while rocking your career. She has also filled her book with lots of cool free stuff: links to a sample business plan outline, tutorials on sales and marketing techniques, and tools to help you enhance your own power. You'll learn the surprising truth behind her most offbeat rules. . . Everything's an Illusion, So Pick One That's Empowering. Rock Rejection and Finesse Failure. Learn to Love Networking. Work Your Money Mojo. Rules for Renegades is not just the story of a remarkable entrepreneur. It's an amazing approach to life that breaks the rules-and makes life work for you.
Author: Bierbauer Alec
Publisher: Simon and Schuster
ISBN: 1510720928
Category : History
Languages : en
Pages : 368
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Book Description
“An extraordinary, riveting, page-turning account—finally cleared for publication by the CIA—of the once highly classified effort by the CIA and special military units to develop a truly game-changing, transformational capability: armed drones."—General David Petraeus, US Army (Ret.), former Commander of the Surge in Iraq, US Central Command, and US and Coalition Forces in Afghanistan, and former Director of the CIA The Inside Story of How a CIA Officer and an Air Force Officer Joined Forces to Develop America’s Most Powerful Tool in the War on Terror. Never Mind, We’ll Do It Ourselves is the story behind the origins of the Predator drone program and the dawn of unmanned warfare. A firsthand account told by an Air Force team leader and a CIA team leader, Never Mind, We’ll Do It Ourselves takes readers into the back offices and secret government hangars where the robotic revolution went from a mad scientist idea to a pivotal part of global airpower. Featuring a foreword by Charlie Allen, an introduction by Lieutenant General John Campbell, USAF (Ret.), and an afterword by Lieutenant Colonel Gabe Brown, the story reveals the often conflicting perspectives between the defense and intelligence communities and puts the reader inside places like the CIA’s counterterrorism center on the morning of 9/11. Through the eyes of the men and women who lived it, you will experience the hunt for Usama bin Laden and the evolution of a program from passive surveillance to the complex hunter-killers that hang above the battlespace like ghosts. Poised at the junction between The Right Stuff and The Bourne Identity, Never Mind, We’ll Do It Ourselves documents the way a group of cowboys, rogues, and bandits broke rules and defied convention to change the shape of modern warfare
Author: Michael Streissguth
Publisher: Harper Collins
ISBN: 0062038206
Category : Biography & Autobiography
Languages : en
Pages : 231
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Book Description
Outlaw by acclaimed author Michael Streissguth follows the stories of three legends as they redefined country music: Waylon Jennings, Willie Nelson, and Kris Kristofferson. Streissguth delves into the country music scene in the late '60s and early '70s, when these rebels found themselves in Music City writing songs and vying for record deals. Channeling the unrest of the times, all three Country Music Hall of Famers resisted the music industry’s unwritten rules and emerged as leaders of the outlaw movement that ultimately changed the recording industry. Outlaw offers a broad portrait of the outlaw movement in Nashville that includes a diverse secondary cast of characters, such as Johnny Cash, Rodney Crowell, Kinky Friedman, and Billy Joe Shaver, among others. With archival photographs throughout, Outlaw is a comprehensive examination of a fascinating shift in country music, and the three unbelievably talented musicians who forged the way.
Author: Ajaz Ahmed
Publisher: Random House
ISBN: 1448116899
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors’ unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation between the authors – Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA – Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative and highly motivating, Velocity is a management book that will arm you with actionable ideas to define your future. Features: - 4 Velocity principles: Speed, Direction, Acceleration, Discipline. - 7 Laws, including 'A Smith & Wesson beats four aces', 'It’s easier done than said', 'Convenient is the enemy of right' and 'No good joke survives a committee of six'.
Author: Cindy Pon
Publisher: Simon and Schuster
ISBN: 1481489224
Category : Juvenile Fiction
Languages : en
Pages : 336
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Book Description
Jason Zhou is trying to survive in Taipei, a city plagued by pollution and viruses, but when he discovers the elite are using their wealth to evade the deadly effects, he knows he must do whatever is necessary to fight the corruption and save his city.
Author: Gillian Perkins
Publisher: Createspace Independent Publishing Platform
ISBN: 9781532976445
Category : Conduct of life
Languages : en
Pages : 0
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Book Description
Whether you realize it or not, your home, schedule, and mind are filled with clutter. Perhaps you wonder why you often feel stressed, even if though your life seems tidy. Why do there never seem to be enough hours in a day? That's clutter at work. Clutter is hiding in your home, confusing your schedule, and stressing your mind and body. You need to clear away the clutter and create a more organized life so that you are not constantly being distracted by all that stuff. You need to stop letting clutter waste your time and energy, so that you can instead use these resources to live and enjoy life! It's time to once and for all reclaim that time as your own. SORTED is your guide to a beautiful destination: a place where you have the time and space you need to think clearly, discover meaning, and embrace life. SORTED is the detailed system that will enable you to finally achieve order for your schedule, home, and future plans. SUMMON ORDER RECLAIM TRANSFORM ENJOY DETERMINE
Author: Maureen Callahan
Publisher: Simon and Schuster
ISBN: 1471137007
Category : Biography & Autobiography
Languages : en
Pages : 364
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Book Description
A glittering history of fashion in the 1990s, told through the lives of Kate Moss, Marc Jacobs and Alexander McQueen. The 1950s had rock 'n' roll and the 60s had the Beats. In the 70s and 80s, it was punk rock and modern art. But for the 1990s, it was all about fashion and Kate Moss, Marc Jacobs, and Alexander McQueen were the trio of rebel geniuses who made it great. Each had an amazing talent and each had demons that would jeopardize that same talent. Collectively, they represented a "moment" in fashion and pop culture that upended everything that had come before it. In the tradition of pop-cultural histories like Girls Like Us and Easy Riders, Raging Bulls, Maureen Callahan explores a particular, pivotal time - the moment when the 1980s gave way to the 1990s, the alternative became the mainstream, and Gen X took over the reins of power in the fashion industry - through the lives of three people who would become both fashion icons and cautionary tales of the era. Callahan interviews insiders and reveals exclusive insights into the biggest dramas surrounding the most celebrated personalities of the decade: why Kate Moss and Johnny Depp broke up, how Marc Jacobs came through the crucible of the AIDS crisis, and what really drove Alexander McQueen to suicide. Champagne Supernovas is the story of that singular time, as exemplified the lives of the three luminaries who forever changed the way we think about fashion and culture.
Author: Linda Formichelli
Publisher: Marion Street Press, Inc.
ISBN: 9780966517682
Category : Feature writing
Languages : en
Pages : 210
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Book Description
This text teaches freelance writers how to break into previously attainable markets by eschewing the old way of doing things. It explains that freelancers can negotiate for more money and better terms, without risking their careers.
