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Author: Amy Jo Martin
Publisher: John Wiley & Sons
ISBN: 1118442288
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Author: Amy Jo Martin
Publisher: John Wiley & Sons
ISBN: 1118442288
Category : Business & Economics
Languages : en
Pages : 226
Get Book Here
Book Description
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Author: Amy Jo Martin
Publisher: John Wiley & Sons
ISBN: 1118340515
Category : Business & Economics
Languages : en
Pages : 226
Get Book Here
Book Description
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Author: Bierbauer Alec
Publisher: Simon and Schuster
ISBN: 1510720928
Category : History
Languages : en
Pages : 368
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Book Description
“An extraordinary, riveting, page-turning account—finally cleared for publication by the CIA—of the once highly classified effort by the CIA and special military units to develop a truly game-changing, transformational capability: armed drones."—General David Petraeus, US Army (Ret.), former Commander of the Surge in Iraq, US Central Command, and US and Coalition Forces in Afghanistan, and former Director of the CIA The Inside Story of How a CIA Officer and an Air Force Officer Joined Forces to Develop America’s Most Powerful Tool in the War on Terror. Never Mind, We’ll Do It Ourselves is the story behind the origins of the Predator drone program and the dawn of unmanned warfare. A firsthand account told by an Air Force team leader and a CIA team leader, Never Mind, We’ll Do It Ourselves takes readers into the back offices and secret government hangars where the robotic revolution went from a mad scientist idea to a pivotal part of global airpower. Featuring a foreword by Charlie Allen, an introduction by Lieutenant General John Campbell, USAF (Ret.), and an afterword by Lieutenant Colonel Gabe Brown, the story reveals the often conflicting perspectives between the defense and intelligence communities and puts the reader inside places like the CIA’s counterterrorism center on the morning of 9/11. Through the eyes of the men and women who lived it, you will experience the hunt for Usama bin Laden and the evolution of a program from passive surveillance to the complex hunter-killers that hang above the battlespace like ghosts. Poised at the junction between The Right Stuff and The Bourne Identity, Never Mind, We’ll Do It Ourselves documents the way a group of cowboys, rogues, and bandits broke rules and defied convention to change the shape of modern warfare
Author: Michael Streissguth
Publisher: Harper Collins
ISBN: 0062038206
Category : Music
Languages : en
Pages : 231
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Book Description
A “compulsively readable” history of how Waylon Jennings, Willie Nelson, and Kris Kristofferson redefined country music (Publishers Weekly, starred review). Outlaw delves into the country music scene of the late ’60s and early ’70s, when three rebels—Waylon Jennings, Willie Nelson, and Kris Kristofferson found themselves in Music City writing songs and vying for record deals. Channeling the unrest of the times, all three Country Music Hall of Famers resisted the music business’s unwritten rules and emerged as leaders of the outlaw movement that ultimately changed the recording industry. This account offers a broad portrait of the outlaw movement in Nashville that includes a diverse secondary cast of characters, such as Johnny Cash, Rodney Crowell, Kinky Friedman, and Billy Joe Shaver, among others. With archival photographs throughout, Outlaw is a comprehensive examination of a fascinating shift in country music, and the three unbelievably talented musicians who forged the way. “[An] engaging cultural history . . . a fascinating chronicle.” —The Washington Post “Riveting.” —The Wall Street Journal
Author: E M Lindsey
Publisher: Independently Published
ISBN: 9781679204975
Category :
Languages : en
Pages : 280
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Book Description
Soren Green is a good man. An ex-MMA fighter, single father, and a lawyer helping to better the lives of LGBT teens. But his life isn't as simple as it seems, and things get turned a little upside down when he stumbles on a troubled man on the side of the road, making his way through a snowstorm. Soren knows one of his biggest problems is his bleeding heart, but how can he turn away when he was once that man out in the cold?Kane Winters once had it easy. Rich parents, silver spoon, everything at his disposal. But Kane was never a lucky man, and nothing is proof of that more than his abusive boyfriend dying in a freak accident, and his uncontrollable anger sending him into a tailspin. He returned to Fairfield with a chip on his shoulder, felony on his record, and no hope of recovering himself as the man he once was. Kane was certain that he was condemned to this life-cold, alone, and unloved. Then, in the middle of a storm, a stranger pulls over to offer him a ride. Kane took a blind leap once, and it almost destroyed his life, but he's not so sure the bald man with the walking cane and kind eyes would be anything like his ex.Will the two men figure out a way to make it work, or will their pasts continue to leave them to a future without hope?Renegades is the first book in the series, Breaking the Rules- an Irons and Works spin-off. Each book contains no cheating with an HEA.
Author: Marissa Meyer
Publisher: Feiwel & Friends
ISBN: 1250164079
Category : Young Adult Fiction
Languages : en
Pages : 577
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Book Description
NOW A NEW YORK TIMES BESTSELLER! From #1 New York Times-bestselling author Marissa Meyer, comes a high-stakes world of adventure, passion, danger, and betrayal. Secret Identities. Extraordinary Powers. She wants vengeance. He wants justice. The Renegades are a syndicate of prodigies—humans with extraordinary abilities—who emerged from the ruins of a crumbled society and established peace and order where chaos reigned. As champions of justice, they remain a symbol of hope and courage to everyone...except the villains they once overthrew. Nova has a reason to hate the Renegades, and she is on a mission for vengeance. As she gets closer to her target, she meets Adrian, a Renegade boy who believes in justice—and in Nova. But Nova's allegiance is to the villains who have the power to end them both.
Author: Kelly Gay
Publisher: Simon and Schuster
ISBN: 1501192809
Category : Fiction
Languages : en
Pages : 352
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Book Description
An original full-length novel set in the Halo universe and based on the New York Times bestselling video game series! Find. Claim. Profit. In a post-Covenant War galaxy littered with scrap, it’s the salvager’s motto—and Rion Forge certainly made her mark on the trade. All she wanted was to grow her business and continue the search for her long-lost father, but her recent discovery of a Forerunner debris field at the edge of human-occupied space has now put her squarely in the crosshairs of the Office of Naval Intelligence and the violent remains of the Covenant. Each faction has a desire to lay claim to the spoils of ancient technology, whatever the cost, sending Rion and the crew of the Ace of Spades on a perilous venture—one that unexpectedly leads them straight into danger far greater than anything they’ve ever encountered…
Author: Richard Moss
Publisher: Unbound Publishing
ISBN: 1800181108
Category : Computers
Languages : en
Pages : 362
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Book Description
Shareware Heroes is a comprehensive, meticulously researched exploration of an important and too-long overlooked chapter in video game history Shareware Heroes: Independent Games at the Dawn of the Internet takes readers on a journey, from the beginnings of the shareware model in the early 1980s, the origins of the concept, even the name itself, and the rise of shareware's major players – the likes of id Software, Apogee, and Epic MegaGames – through to the significance of shareware for the ‘forgotten’ systems – the Mac, Atari ST, Amiga – when commercial game publishers turned away from them. This book also charts the emergence of commercial shareware distributors like Educorp and the BBS/newsgroup sharing culture. And it explores how shareware developers plugged gaps in the video gaming market by creating games in niche and neglected genres like vertically-scrolling shoot-'em-ups (e.g. Raptor and Tyrian) or racing games (e.g. Wacky Wheels and Skunny Kart) or RPGs (God of Thunder and Realmz), until finally, as the video game market again grew and shifted, and major publishers took control, how the shareware system faded into the background and fell from memory.
Author: Nicole Matejic
Publisher: John Wiley & Sons
ISBN: 0730322270
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Author: Maureen Callahan
Publisher: Simon and Schuster
ISBN: 1451640595
Category : Design
Languages : en
Pages : 288
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Book Description
“Terrifically exciting and fun” (Publishers Weekly), Champagne Supernovas is “a lucid, smoothly executed look at a pivotal decade in the legacy of American fashion” (Kirkus Reviews) as told through the lives of Kate Moss, Marc Jacobs, and Alexander McQueen—the three iconic personalities who defined the time. Veteran pop culture journalist Maureen Callahan takes us back to the pivotal style moment of the early 1990s—when supermodel glamazons gave way to heroin chic, when the alternative became the mainstream, and when fashion suddenly became the cradle for the most exciting artistic and cultural innovations of the age. Champagne Supernovas gives you the inside scoop from a bevy of supermodels, stylists, editors, photographers, confidantes, club kids, and scenesters who were there. They’ll tell the unvarnished story of three of the most influential personalities to emerge in fashion in decades—Kate, Marc, and McQueen—and show why the conditions in the 1990s were perfect for their rise…but also helped contribute to their personal struggles. Steeped in the creative brew of art, decadence, and genius that defined the era, Champagne Supernovas is a “titillating ride through the fashion world” (Elle) that offers readers front-row tickets to a gloriously debauched soap opera about the losers and freaks who became the industry’s It Girls and Boys…and who changed the larger culture forever.
