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Author: Bob Bentz
Publisher: Skillbites
ISBN: 9781952281648
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the uncanny ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to engage and buy. THE CHAPTERS In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more. 1.Introduction to Mobile 2.Advantages of Mobile 3.Mobile-Optimized Websites 4.Messaging 5.Social Media 6.Mobile Advertising 7.Mobile Apps 8.Mobile Commerce 9.The Future of Mobile WHAT YOU'LL LEARN ABOUT MOBILE MARKETING This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is a book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you'll get when reading this book is actionable insight on what you can do to help your business sell more with mobile next week. What you'll learn in these chapters includes: -The History of the Mobile Phone -How to Set and Analyze Key Performance Indicators (KPIs) -Mobile Marketing Definitions and Buzzwords -Principles of Responsive Design -How to Use A/B and Multivariate Testing -Mobile Search Engine Optimization (SEO) -Legal Requirements for SMS and MMS -Analysis of the Major Social Media Networks -How to Attract Followers with Social Media -How to Advertise In-Apps -Mobile Programmatic Buying -Advertising on Social Media -How to Develop a Mobile App -Marketing an App -App Store Optimization (ASO) -The Internet of Things -Virtual Reality BONUS FEATURES There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information. -Bob's Top Text Message Marketing Tips -Top Secret: What Does Facebook Know About You? -Why Facebook is Still so Powerful -How to Advertise on TikTok -With Mobile Advertising, there is No Prime Time Anymore -Why Mobile is Your Small Business Powerhouse -How to Craft a Great Text Message -E-commerce: How Mobile Drives Sales in Retail Stores Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department. RELEVANCE RAISES RESPONSE Marketing is an ongoing contest for people's attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, her expectations are high and her patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win. Every digital strategy made today should be thinking tap first and click second. It's the only way for a brand to live "in the moment." We are living in the age of mobile.
Author: Bob Bentz
Publisher: Skillbites
ISBN: 9781952281648
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the uncanny ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to engage and buy. THE CHAPTERS In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more. 1.Introduction to Mobile 2.Advantages of Mobile 3.Mobile-Optimized Websites 4.Messaging 5.Social Media 6.Mobile Advertising 7.Mobile Apps 8.Mobile Commerce 9.The Future of Mobile WHAT YOU'LL LEARN ABOUT MOBILE MARKETING This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is a book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you'll get when reading this book is actionable insight on what you can do to help your business sell more with mobile next week. What you'll learn in these chapters includes: -The History of the Mobile Phone -How to Set and Analyze Key Performance Indicators (KPIs) -Mobile Marketing Definitions and Buzzwords -Principles of Responsive Design -How to Use A/B and Multivariate Testing -Mobile Search Engine Optimization (SEO) -Legal Requirements for SMS and MMS -Analysis of the Major Social Media Networks -How to Attract Followers with Social Media -How to Advertise In-Apps -Mobile Programmatic Buying -Advertising on Social Media -How to Develop a Mobile App -Marketing an App -App Store Optimization (ASO) -The Internet of Things -Virtual Reality BONUS FEATURES There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information. -Bob's Top Text Message Marketing Tips -Top Secret: What Does Facebook Know About You? -Why Facebook is Still so Powerful -How to Advertise on TikTok -With Mobile Advertising, there is No Prime Time Anymore -Why Mobile is Your Small Business Powerhouse -How to Craft a Great Text Message -E-commerce: How Mobile Drives Sales in Retail Stores Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department. RELEVANCE RAISES RESPONSE Marketing is an ongoing contest for people's attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, her expectations are high and her patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win. Every digital strategy made today should be thinking tap first and click second. It's the only way for a brand to live "in the moment." We are living in the age of mobile.
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: Jan P. de Ruiter
Publisher: Cambridge University Press
ISBN: 1139851195
Category : Language Arts & Disciplines
Languages : en
Pages : 269
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Book Description
The view that questions are 'requests for missing information' is too simple when language use is considered. Formally, utterances are questions when they are syntactically marked as such, or by prosodic marking. Functionally, questions request that certain information is made available in the next conversational turn. But functional and formal questionhood are independent: what is formally a question can be functionally something else, for instance, a statement, a complaint or a request. Conversely, what is functionally a question is often expressed as a statement. Also, verbal signals such as eye-gaze, head-nods or even practical actions can serve information-seeking functions that are very similar to the function of linguistic questions. With original cross-cultural and multidisciplinary contributions from linguists, anthropologists, psychologists and conversation analysts, this book asks what questions do and how a question can shape the answer it evokes.
Author: Paul N Hague
Publisher: Kogan Page Publishers
ISBN: 0749445947
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Author: Revert Klattenberg
Publisher: Springer Nature
ISBN: 366264682X
Category : Language Arts & Disciplines
Languages : en
Pages : 528
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Book Description
Strategies for successful classroom management have been readily available to practitioners for at least half a century. However, despite the vast body of knowledge available, there appears to be a great deal of scope for further research in terms of developing a more detailed understanding of the interactional details of classroom management practices. Drawing on a corpus of 58 hours of video and audio recordings in English as a Foreign Language classrooms in Germany, the book provides a micro-analytical perspective of foreign language classroom management. It contributes to the body of current research by focusing on how foreign language teachers respond to pupils’ classroom norm violations using interrogative constructions (i.e. interrogative reproaches). Through a Conversation Analytic investigation of these social actions, the paper provides valuable insights into the details of the in-situ production of classroom management strategies and their underlying interactional mechanisms.
Author: Michigan State University
Publisher: Universal-Publishers
ISBN: 1627345582
Category :
Languages : en
Pages : 343
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Book Description
Last year, the Dubai International Conference in Higher Education considered the global challenge of sustaining success in higher education. This year, we posed the question: ‘How do universities combine rigour with relevance?’ Once again we have invited all those involved in the higher education community to come together to share insights related to the provision of education that is rigorous and at the same time relevant. The three key premises of the conference are these: 1. Higher education institutions must demonstrate their relevance to the needs of the workforce in a landscape of constant and rapid economic and social change. 2. They must maintain the rigorous academic standards that are the hallmark of a quality institution. 3. With the accelerating power and reach of the web, universities must meet unprecedented challenges as technological innovation disrupts their traditional business model. Unless individual universities prove that they are capable of adapting successfully in the face of these three pressures, their futures may be uncertain.
Author: Carol S. Aneshensel
Publisher: Springer Science & Business Media
ISBN: 0387362231
Category : Social Science
Languages : en
Pages : 627
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Book Description
This handbook describes ways in which society shapes the mental health of its members, and shapes the lives of those who have been identified as mentally ill. The text explores the social conditions that lead to behaviors defined as mental illness, and the ways in which the concept of mental illness is socially constructed around those behaviors. The book also reviews research that examines socially conditioned responses to mental illness on the part of individuals and institutions, and ways in which these responses affect persons with mental illness. It evaluates where the field has been, identifies its current location and plots a course for the future.
Author: Beth Blue Swadener
Publisher: State University of New York Press
ISBN: 0791491684
Category : Education
Languages : en
Pages : 346
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Book Description
Examining the degree to which Kenyan children are still communally raised, this book presents findings from a national collaborative study considering the impacts of rapid social, economic, and cultural change on child-rearing and early education in Kenya. The narratives of over 460 parents, grandparents, preschool teachers, children, and community leaders provide unique insights on the impacts of neo-colonial policies, "development" practices, and national austerity measures on everyday lives of families. A unique aspect of this book is that it "decolonizes" research through sustained collaboration on all aspects of the study, from design and interview protocol development, to data collection and analysis, through dissemination. This book becomes, then, an invaluable model, for how to do thoughtful, collaborative, comparative research.
Author:
Publisher:
ISBN:
Category : Aeronautics
Languages : en
Pages : 368
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Book Description
Author: Elizabeth M. Varcarolis
Publisher: Elsevier Health Sciences
ISBN: 1455706612
Category : Medical
Languages : en
Pages : 611
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Book Description
This focused approach to psychiatric mental health provides you with an uncomplicated way to understand the often-intimidating subject of psychiatric nursing. Inside you'll find two themes of psychiatric mental health nursing: the How of Communication and the Why of Evidence. You will also find easy-to-understand explanations of the research that applies to psychiatric nursing issues and how to incorporate this evidence into everyday care.
