Relationship Marketing in Franchising and Retailing PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Relationship Marketing in Franchising and Retailing PDF full book. Access full book title Relationship Marketing in Franchising and Retailing by Park Thaichon. Download full books in PDF and EPUB format.

Relationship Marketing in Franchising and Retailing

Relationship Marketing in Franchising and Retailing PDF Author: Park Thaichon
Publisher: Taylor & Francis
ISBN: 1000847829
Category : Business & Economics
Languages : en
Pages : 140

Get Book Here

Book Description
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction. This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.