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Author: Francis Buttle
Publisher: Routledge
ISBN: 1856175227
Category : Business & Economics
Languages : en
Pages : 495
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Book Description
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Author: Francis Buttle
Publisher: Routledge
ISBN: 1856175227
Category : Business & Economics
Languages : en
Pages : 495
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Book Description
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Author: V. Kumar
Publisher: Springer
ISBN: 3662553813
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Author: Vaughan Philip Merlyn
Publisher: Merlyn Group, LLC
ISBN: 9780984737383
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
How Business Relationship Management can accelerate time to value in the Digital Enterprise.
Author: Vahid Hajipour
Publisher: CRC Press
ISBN: 1000848663
Category : Computers
Languages : en
Pages : 219
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Book Description
The high failure rate of enterprise resource planning (ERP) projects is a pressing concern for both academic researchers and industrial practitioners. The challenges of an ERP implementation are particularly high when the project involves designing and developing a system from scratch. Organizations often turn to vendors and consultants for handling such projects but, every aspect of an ERP project is opaque for both customers and vendors. Unlocking the mysteries of building a large-scale ERP system, The Adventurous and Practical Journey to a Large-Scale Enterprise Solution tells the story of implementing an applied enterprise solution. The book covers the field of enterprise resource planning by examining state-of-the-art concepts in software project management methodology, design and development integration policy, and deployment framework, including: A hybrid project management methodology using waterfall as well as a customized Scrum-based approach A novel multi-tiered software architecture featuring an enhanced flowable process engine A unique platform for coding business processes efficiently Integration to embed ERP modules in physical devices A heuristic-based framework to successfully step into the Go-live period Written to help ERP project professionals, the book charts the path that they should travel from project ideation to systems implementation. It presents a detailed, real-life case study of implementing a large-scale ERP and uses storytelling to demonstrate incorrect and correct decisions frequently made by vendors and customers. Filled with practical lessons learned, the book explains the ins and outs of adopting project methodologies. It weaves a tale that features both real-world and scholarly aspects of an ERP implementation.
Author: Disha Experts
Publisher: Disha Publications
ISBN: 939015264X
Category :
Languages : en
Pages : 849
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Book Description
Author: Robbie Wheeler
Publisher: Robbie Wheeler
ISBN: 9781637327364
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
Business Relationship Management: Relationship Management is the solution for getting to know your customers and developing your business.
Author: Stephen Easton
Publisher: Apress
ISBN: 1430262605
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
There’s a new buzz phrase in the air: Supplier Relationship Management (SRM). Corporate executives know it’s necessary, but there’s only one problem. Nobody yet knows how to do it. Or they think it’s all about bashing your vendors over the head until they reduce the price another 4%. Supplier Relationship Management: How to Maximize Vendor Value and Opportunity changes all that. Containing the best and most innovative advice from the operations and procurement experts at consultant AT Kearney, this book shows that SRM is at root a strategic discussion requiring cross-functional interaction and internal alignment at the highest levels. It requires an honest appraisal of the value that suppliers now bring to your firm, as well as their potential value. It then requires a frank and constructive business-to-business dialogue about how to improve the relationship. When this happens, a company reaps myriad benefits, ranging from new opportunity to added value to competitive advantage—and, quite likely, to overall (and sometimes substantial) cost reductions. This book shows the most concrete methods you can use today to: Identify value-adding opportunities in the supply chain Work closely with suppliers to maximize the benefits Work the "Critical Cluster" of suppliers, where the greatest opportunity for advantage lies Review suppliers to encourage constant gains in quality and cost Turn your SRM strategy into a major competitive advantage Supplier Relationship Management introduces and explains the Supplier Interaction Model, a key tool that will help you get the most from your supplier relationships. It segments the supplier universe into nine categories, from those you want to run away from fast to those so good and so useful to your organization that it can make sense to invest in them directly. Numerous case studies show how to apply the principles to your situation. Supplier Relationship Management burns off the fog that has surrounded the procurement process for far too long. It is the definitive guide for business executives who want to get the maximum benefits from suppliers and gain very real advantages over competitors.
Author: David Mothersbaugh
Publisher: McGraw Hill
ISBN: 1526850036
Category : Business & Economics
Languages : en
Pages : 2341
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Book Description
Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
Author: Jeb Hurley
Publisher: Xmetryx Press
ISBN: 9780578518800
Category :
Languages : en
Pages : 264
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Book Description
Want Extraordinary? Get Relationships.The stakes have never been higher. Complex problems demanding innovative solutions require the collaboration of the best minds. Yet, too often trust is low, and people are disengaged, putting teams into a spiral of mediocrity or worse. Then there are the stellar exceptions: teams that consistently deliver exceptional performance. The critical question isn't why, or what...But "how"? After nearly 30 years in VP, GM, and CEO roles, Dr. Jeb Hurley spent five years walking in the shoes of today's team leaders while earning his doctorate in leadership. The answer became clear as he experienced what was and wasn't working on the front lines, and combined his research with insights from the best minds in the field of team science: People want and need healthy relationships at work to do their best and be their best. As a leader, you must be relentless in closing the gaps that erode strong, trusting relationships. In Team Relationship Management, you'll learn the "how" of developing and sustaining the strong, trusting relationships that people want and need at work to do their best and be their best; along with a practical, field-proven approach, and three specific actions to master the art of crafting extraordinary teams. "A masterpiece in the making in so many respects, as writings on the topic of teams and team management to date has, for the most part, been a regurgitation of the same conventional thinking and time-worn rehashing of the same theories. You've got a fresh (i.e. disruptive) approach and one that's sorely needed." -Dennis J. Pitocco, Publisher & Editor-in-Chief, BIZCATALYST 360.COM, an award-winning global media digest
Author: Wiley
Publisher: John Wiley & Sons
ISBN: 1119630541
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
The CFA Institute has announced that all 2021 exams will continue to reflect the official 2020 curriculum. Wiley's 11th Hour Final Review Guide for 2020 Level III CFA Exam compacts all readings tested on the 2020 CFA exam into one portable volume. Organized in order, this best-selling guide has helped thousands of candidates from over one-hundred countries pass the CFA exam. Designed to boil it all down to the crucial concepts, formulas and rules, this guide ensures candidates are familiar with the most important testable information. It's difficult to go over multiple books in the last few weeks before the exam, so Wiley's 11th Hour Review Guide does the work for you—condensing each reading down to two- to five pages. Enter the exam room with confidence and reinforce your knowledge and preparation! This comprehensive guide complements Wiley's CFA Study Guides sold separately but may be used with any review course. An effective, efficient study guide, this book prepares you to reach the next level in your career. "The Eleventh Hour Review book is simply brilliant. Virtually every sentence it contains is testable—it's an absolute must-have for every Level I candidate." —Ameer, UK "The eleventh hour guide was a great help." —Konrad, South Africa "I used your eleventh hour guide and mock exams for the last bit of my studying and greatly enjoyed your material. Out of all of the exam prep material, I thought [yours] was the best." —Thomas, USA "Thanks to the team for writing the most intelligent Chartered Financial Analyst material I have seen to date. The eleventh hour guide is absolute genius and proving very valuable at this stage of the revision process." —Doug, UK
