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Author: Erving Goffman
Publisher: Routledge
ISBN: 1351493892
Category : Psychology
Languages : en
Pages : 294
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Book Description
Until recently, to be in a public place meant to feel safe. That has changed, especially in cities. Urban dwellers sense the need to quickly react to gestural cues from persons in their immediate presence in order to establish their relationship to each other. Through this communication they hope to detect potential danger before it is too late for self-defense or flight. The ability to read accurately the informing signs by which strangers indicate their relationship to one another in public or semi-public places without speaking, has become as important as understanding the official written and spoken language of the country.In Relations in Public, Erving Goff man provides a grammar of the unspoken language used in public places. He shows that the way strangers relate in public is part of a design by which friends and acquaintances manage their relationship in the presence of bystanders. He argues that, taken together, this forms part of a new domain of inquiry into the rules for co-mingling, or public order.Most people give little thought to how elaborate and complex our everyday behavior in public actually is. For example, we adhere to the rules of pedestrian traffic on a busy thoroughfare, accept the usual ways of acting in a crowded elevator or subway car, grasp the delicate nuances of conversational behavior, and respond to the rich vocabulary of body gestures. We behave differently at weddings, at meals, in crowds, in couples, and when alone. Such everyday behavior, though generally below the level of awareness, embodies unspoken codes of social understandings necessary for the orderly conduct of society.
Author: Erving Goffman
Publisher: Routledge
ISBN: 1351493892
Category : Psychology
Languages : en
Pages : 294
Get Book Here
Book Description
Until recently, to be in a public place meant to feel safe. That has changed, especially in cities. Urban dwellers sense the need to quickly react to gestural cues from persons in their immediate presence in order to establish their relationship to each other. Through this communication they hope to detect potential danger before it is too late for self-defense or flight. The ability to read accurately the informing signs by which strangers indicate their relationship to one another in public or semi-public places without speaking, has become as important as understanding the official written and spoken language of the country.In Relations in Public, Erving Goff man provides a grammar of the unspoken language used in public places. He shows that the way strangers relate in public is part of a design by which friends and acquaintances manage their relationship in the presence of bystanders. He argues that, taken together, this forms part of a new domain of inquiry into the rules for co-mingling, or public order.Most people give little thought to how elaborate and complex our everyday behavior in public actually is. For example, we adhere to the rules of pedestrian traffic on a busy thoroughfare, accept the usual ways of acting in a crowded elevator or subway car, grasp the delicate nuances of conversational behavior, and respond to the rich vocabulary of body gestures. We behave differently at weddings, at meals, in crowds, in couples, and when alone. Such everyday behavior, though generally below the level of awareness, embodies unspoken codes of social understandings necessary for the orderly conduct of society.
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Mordecai Lee
Publisher: Routledge
ISBN: 1351541358
Category : Political Science
Languages : en
Pages : 274
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Book Description
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Author: Shannon A. Bowen
Publisher: Business Expert Press
ISBN: 1606491008
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 9781412909549
Category : Business & Economics
Languages : en
Pages : 820
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Book Description
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author: Tom Kelleher
Publisher:
ISBN: 9780199029914
Category :
Languages : en
Pages : 456
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Book Description
The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
Author: Lee Edwards
Publisher: SAGE
ISBN: 152642214X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
Author: Don W. Stacks
Publisher: Guilford Publications
ISBN: 146252270X
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Author: Damion Waymer
Publisher: Lexington Books
ISBN: 0739173413
Category : Language Arts & Disciplines
Languages : en
Pages : 263
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Book Description
Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars—via the context of public relations—in this process of advocating social justice as well as organizations' role in helping society achieve these ends.
Author: John A. Ledingham
Publisher: Routledge
ISBN: 1135676151
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
