Author: Dr.Dilip B. Patil
Publisher: Athrav Publications
ISBN: 9382795855
Category : Industrial management
Languages : en
Pages : 249
Book Description
Redefining Management Practices and Marketing in Modern Age
Author: Dr.Dilip B. Patil
Publisher: Athrav Publications
ISBN: 9382795855
Category : Industrial management
Languages : en
Pages : 249
Book Description
Publisher: Athrav Publications
ISBN: 9382795855
Category : Industrial management
Languages : en
Pages : 249
Book Description
Digital Solutions and the Case for Africa’s Sustainable Development
Author: Maake, Albert Ong'uti
Publisher: IGI Global
ISBN: 1799829693
Category : Business & Economics
Languages : en
Pages : 200
Book Description
African economies can benefit tremendously from the new wave of digital innovation and information technology by using it to build and maintain sustainable systems. However, the gap in the theory and practice of providing these solutions remains poorly understood and difficult to fill. Only by addressing this gap head-on can it be traversed to the greater benefit of African citizens. Digital Solutions and the Case for Africa’s Sustainable Development is a pivotal reference source that presents existing technologies and their relevant solutions and further inspires inventions and innovation to provide sustainable solutions to African problems. Highlighting a wide range of topics including artificial intelligence, cryptocurrency, and digital identity, this book is ideally designed for government officials, public officials, computer engineers, economists, IT specialists, entrepreneurs, researchers, academicians, and students.
Publisher: IGI Global
ISBN: 1799829693
Category : Business & Economics
Languages : en
Pages : 200
Book Description
African economies can benefit tremendously from the new wave of digital innovation and information technology by using it to build and maintain sustainable systems. However, the gap in the theory and practice of providing these solutions remains poorly understood and difficult to fill. Only by addressing this gap head-on can it be traversed to the greater benefit of African citizens. Digital Solutions and the Case for Africa’s Sustainable Development is a pivotal reference source that presents existing technologies and their relevant solutions and further inspires inventions and innovation to provide sustainable solutions to African problems. Highlighting a wide range of topics including artificial intelligence, cryptocurrency, and digital identity, this book is ideally designed for government officials, public officials, computer engineers, economists, IT specialists, entrepreneurs, researchers, academicians, and students.
Sustainable Development and Corporate Social Responsibility
Author: Dongyong Zhang
Publisher: Routledge
ISBN: 1317609328
Category : Business & Economics
Languages : en
Pages : 286
Book Description
Corporate Social Responsibility (CSR) has become an important concept in the last few decades. Although it originated in the developed countries of the West, the concept has been embraced and adapted by corporations and policy-making agencies in many developing countries. Not surprisingly, given the importance of growth and development as policy objectives in these countries, CSR has had a significant impact on sustainable development. Sustainable Development and Corporate Social Responsibility explores the evolution of CSR across the developed and developing world, with a particular focus on China and sustainable development. Through an extensive review of the literature and relevant case studies, the book examines whether CSR can make a contribution to sustainable development, how the patterns of CSR in developed Western economies compare to that in the rapidly growing economy of China, what trade-offs take place between CSR and economic growth as well as the future of CSR and its possible impact on the global sustainable development agenda. This book is a valuable resource for academics and upper-level undergraduate and postgraduate students in the fields of human/social geography, economics, business studies, sustainable development, development studies and environmental studies.
Publisher: Routledge
ISBN: 1317609328
Category : Business & Economics
Languages : en
Pages : 286
Book Description
Corporate Social Responsibility (CSR) has become an important concept in the last few decades. Although it originated in the developed countries of the West, the concept has been embraced and adapted by corporations and policy-making agencies in many developing countries. Not surprisingly, given the importance of growth and development as policy objectives in these countries, CSR has had a significant impact on sustainable development. Sustainable Development and Corporate Social Responsibility explores the evolution of CSR across the developed and developing world, with a particular focus on China and sustainable development. Through an extensive review of the literature and relevant case studies, the book examines whether CSR can make a contribution to sustainable development, how the patterns of CSR in developed Western economies compare to that in the rapidly growing economy of China, what trade-offs take place between CSR and economic growth as well as the future of CSR and its possible impact on the global sustainable development agenda. This book is a valuable resource for academics and upper-level undergraduate and postgraduate students in the fields of human/social geography, economics, business studies, sustainable development, development studies and environmental studies.
Corporate Social Responsibility and Globalization
Author: Ananda Das Gupta
Publisher: Cambridge Scholars Publishing
ISBN: 1036410641
Category : Social Science
Languages : en
Pages : 160
Book Description
In the last 20 years, multinational corporations have played a pivotal role in defining markets and influencing the behaviour of many producers and consumers. The volume deals in business environment with broader perspective of the corporate social responsibility (CSR) while highlighting the concept, definition and practices undertaken by the companies. It also highlights the six responsibilities such as customers, employees, business partners, environment, communities, and charity. This book highlights the business principles and their relationship with CSR while also portraying the concept of various countries, with special emphasis on India. Finally, the volume discusses the rules of law, transparency, responsiveness, consensus oriented, equity and inclusiveness, reporting mechanisms, efficiency and accountability. The volume also exhibits various cases and instances of successful businesses where CSR has enabled them to achieve sustainable targets.
Publisher: Cambridge Scholars Publishing
ISBN: 1036410641
Category : Social Science
Languages : en
Pages : 160
Book Description
In the last 20 years, multinational corporations have played a pivotal role in defining markets and influencing the behaviour of many producers and consumers. The volume deals in business environment with broader perspective of the corporate social responsibility (CSR) while highlighting the concept, definition and practices undertaken by the companies. It also highlights the six responsibilities such as customers, employees, business partners, environment, communities, and charity. This book highlights the business principles and their relationship with CSR while also portraying the concept of various countries, with special emphasis on India. Finally, the volume discusses the rules of law, transparency, responsiveness, consensus oriented, equity and inclusiveness, reporting mechanisms, efficiency and accountability. The volume also exhibits various cases and instances of successful businesses where CSR has enabled them to achieve sustainable targets.
Redefining HR
Author: Lars Schmidt
Publisher: Kogan Page Publishers
ISBN: 1789667054
Category : Business & Economics
Languages : en
Pages : 281
Book Description
In these times of change and disruption, HR must adapt, fast. But how can HR professionals critically assess their current processes and activities to identify what areas they need to think differently about in order to drive business results? This book provides the answers to enable all aspects of the people function to perform to their full potential. Redefining HR is a refreshing take on the evolution of the field of Human Resources and People Operations. It's an in-depth guide to the fundamental components of modern HR, and provides a tangible framework of progressive ideas and practices for HR practitioners, people leaders, and business executives. This is not a theoretical examination of HR. This is a book for practitioners, with insights from people professionals at the leading edge of HR's transformation from companies including Hubspot, Reddit, Stripe, Mastercard, Eventbrite, VaynerMedia, Asana. Written by a leading innovator in the HR industry, this book illuminates new perspectives and approaches for rethinking recruitment, talent management, performance and reward to save time, reduce costs and achieve greater business success. It covers key HR practices including diversity and inclusion, people analytics, learning and development (L&D) and employee experience and is supported by global case studies from organizations including Siemens, Upwork, CVS, Schneider Electric, Delivery Hero, and more. Redefining HR is an essential resource for all HR professionals business leaders wanting to create an exceptional people management function.
Publisher: Kogan Page Publishers
ISBN: 1789667054
Category : Business & Economics
Languages : en
Pages : 281
Book Description
In these times of change and disruption, HR must adapt, fast. But how can HR professionals critically assess their current processes and activities to identify what areas they need to think differently about in order to drive business results? This book provides the answers to enable all aspects of the people function to perform to their full potential. Redefining HR is a refreshing take on the evolution of the field of Human Resources and People Operations. It's an in-depth guide to the fundamental components of modern HR, and provides a tangible framework of progressive ideas and practices for HR practitioners, people leaders, and business executives. This is not a theoretical examination of HR. This is a book for practitioners, with insights from people professionals at the leading edge of HR's transformation from companies including Hubspot, Reddit, Stripe, Mastercard, Eventbrite, VaynerMedia, Asana. Written by a leading innovator in the HR industry, this book illuminates new perspectives and approaches for rethinking recruitment, talent management, performance and reward to save time, reduce costs and achieve greater business success. It covers key HR practices including diversity and inclusion, people analytics, learning and development (L&D) and employee experience and is supported by global case studies from organizations including Siemens, Upwork, CVS, Schneider Electric, Delivery Hero, and more. Redefining HR is an essential resource for all HR professionals business leaders wanting to create an exceptional people management function.
Confronting Reality
Author: Larry Bossidy
Publisher: Crown Currency
ISBN: 1400082889
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it. Through a completely new way to understand and use the business model as the primary tool for confronting reality—a breakthrough that will become the management innovation of this decade—you’ll know sooner rather than later whether your fundamental business premise is under assault, where your best opportunities lie, what you should change and what you should leave alone, and how to realistically plan the future of your business. The fundamentals of how a business makes money are being rapidly and permanently altered by sweeping structural changes. With their extraordinary depth and breadth of experience, Larry Bossidy and Ram Charan are the ideal guides for everyone—entrepreneur, mid-level manager, or CEO—about what is to be done so you can get things right in this challenging, radically changed world. They start by showing you how to understand the most fundamental element of any business: whether you can realistically make the money you hope to in the game you’re playing. Bossidy and Charan show how to use the business model to develop a robust, reality-based process for thinking about the speci?cs of your business in a holistic way. They show how to tie together the financial targets you must meet, the external realities you face, and internal activities such as strategy development, operating tactics, and selection and development of people. Through the lens of the business model, as well as the skillful use of initiatives and development of people with the right leadership characteristics, you’ll see how Robert Nardelli at Home Depot, Jim McNerney at 3M, Dick Harrington at the Thomson Corporation, Michael Wisbrun at KLM, Joseph Tucci at EMC, and John Chambers at Cisco confronted reality. Whether they faced crisis or opportunity, all made the right kinds of changes through a combination of business savvy (the art of understanding the fundamentals driving a business) and business model thinking.
Publisher: Crown Currency
ISBN: 1400082889
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it. Through a completely new way to understand and use the business model as the primary tool for confronting reality—a breakthrough that will become the management innovation of this decade—you’ll know sooner rather than later whether your fundamental business premise is under assault, where your best opportunities lie, what you should change and what you should leave alone, and how to realistically plan the future of your business. The fundamentals of how a business makes money are being rapidly and permanently altered by sweeping structural changes. With their extraordinary depth and breadth of experience, Larry Bossidy and Ram Charan are the ideal guides for everyone—entrepreneur, mid-level manager, or CEO—about what is to be done so you can get things right in this challenging, radically changed world. They start by showing you how to understand the most fundamental element of any business: whether you can realistically make the money you hope to in the game you’re playing. Bossidy and Charan show how to use the business model to develop a robust, reality-based process for thinking about the speci?cs of your business in a holistic way. They show how to tie together the financial targets you must meet, the external realities you face, and internal activities such as strategy development, operating tactics, and selection and development of people. Through the lens of the business model, as well as the skillful use of initiatives and development of people with the right leadership characteristics, you’ll see how Robert Nardelli at Home Depot, Jim McNerney at 3M, Dick Harrington at the Thomson Corporation, Michael Wisbrun at KLM, Joseph Tucci at EMC, and John Chambers at Cisco confronted reality. Whether they faced crisis or opportunity, all made the right kinds of changes through a combination of business savvy (the art of understanding the fundamentals driving a business) and business model thinking.
Augmenting Retail Reality, Part B
Author: Balraj Verma
Publisher: Emerald Group Publishing
ISBN: 1836087101
Category : Travel
Languages : en
Pages : 144
Book Description
In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry’s very foundations. This work delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience.
Publisher: Emerald Group Publishing
ISBN: 1836087101
Category : Travel
Languages : en
Pages : 144
Book Description
In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry’s very foundations. This work delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience.
Mobile Marketing Management
Author: Hongbing Hua
Publisher: CRC Press
ISBN: 0429633890
Category : Business & Economics
Languages : en
Pages : 459
Book Description
With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
Publisher: CRC Press
ISBN: 0429633890
Category : Business & Economics
Languages : en
Pages : 459
Book Description
With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
Rethinking Marketing
Author: Douglas Brownlie
Publisher: SAGE
ISBN: 9780803974913
Category : Business & Economics
Languages : en
Pages : 292
Book Description
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Publisher: SAGE
ISBN: 9780803974913
Category : Business & Economics
Languages : en
Pages : 292
Book Description
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Redefining the Psychological Contract in the Digital Era
Author: Melinde Coetzee
Publisher: Springer Nature
ISBN: 3030638642
Category : Psychology
Languages : en
Pages : 342
Book Description
This book introduces the psychological contract as a multi-level contextual construct and closes some of the knowledge gaps on the nature of the digital era psychological contract. The digital era psychological contract gives rise to a new type of employer-employee relationship manifesting at the nexus between people and technology in a post-COVID-19 world. The book volume provides promising new approaches for psychological contract research, offering a rich compendium of reflections on the shifts in employer-employee expectations and obligations, as well as suggestions for future research and practice. Chapter contributions are divided into four main sections: The Digital Era: Contextual Issues and the Psychological Contract Managing the Psychological Contract in the Digital Era: Issues for Organisational Practice Managing the Psychological Contract in the Digital Era: Issues of Diversity Integration and Conclusion Redefining the Psychological Contract in the Digital Era is an insightful examination of the evolving nature of the psychological contract, presenting novel insights into the antecedents, consequences, and facets of the new multi-level contextual digital era psychological contract. The primary audience for this book volume is advanced undergraduate and postgraduate students in industrial and organisational psychology and human resource management, as well as scholars in both academic and applied work settings. Human resource managers and professionals will also have an interest in this book volume.
Publisher: Springer Nature
ISBN: 3030638642
Category : Psychology
Languages : en
Pages : 342
Book Description
This book introduces the psychological contract as a multi-level contextual construct and closes some of the knowledge gaps on the nature of the digital era psychological contract. The digital era psychological contract gives rise to a new type of employer-employee relationship manifesting at the nexus between people and technology in a post-COVID-19 world. The book volume provides promising new approaches for psychological contract research, offering a rich compendium of reflections on the shifts in employer-employee expectations and obligations, as well as suggestions for future research and practice. Chapter contributions are divided into four main sections: The Digital Era: Contextual Issues and the Psychological Contract Managing the Psychological Contract in the Digital Era: Issues for Organisational Practice Managing the Psychological Contract in the Digital Era: Issues of Diversity Integration and Conclusion Redefining the Psychological Contract in the Digital Era is an insightful examination of the evolving nature of the psychological contract, presenting novel insights into the antecedents, consequences, and facets of the new multi-level contextual digital era psychological contract. The primary audience for this book volume is advanced undergraduate and postgraduate students in industrial and organisational psychology and human resource management, as well as scholars in both academic and applied work settings. Human resource managers and professionals will also have an interest in this book volume.