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Author: Scott Dacko
Publisher: Oxford University Press, USA
ISBN: 0199285993
Category : Business & Economics
Languages : en
Pages : 660
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Book Description
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author: Scott Dacko
Publisher: Oxford University Press, USA
ISBN: 0199285993
Category : Business & Economics
Languages : en
Pages : 660
Get Book Here
Book Description
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author: Francisco J. Martínez-López
Publisher: Springer Science & Business Media
ISBN: 3642397476
Category : Business & Economics
Languages : en
Pages : 1004
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Book Description
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Author: Richard Cuthbertson
Publisher: Oxford University Press
ISBN: 019267692X
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization, considers how innovation through technological change has been transforming the retail sector in different markets, and how such change has been accelerated through the impact of the Covid-19 pandemic. The book is inspired by Alice's encounters of the Red Queen's race in the classic novel Through the Looking-Glass by Lewis Carroll (1871), where 'it takes all the running you can do, to keep in the same place'. This metaphor is illustrative for the service sector that is in a transition from 'a slow world' towards a Red Queen race, where running faster is not enough by itself. It is changing how a consumer society operates, replacing investment in the physical confines of products, stores, and geographical areas, with investment in the apparently unbounded digital universe of information, relationships, and social networks. Online and mobile services enable new entrants to bypass investments in fixed assets and avoid regulatory issues by employing new business models. By leveraging such advantages, technologically-driven international competition has created substantial challenges for established retailers and service providers in domestic markets across the globe. The result is a reconsideration of the role of place in a digital world.
Author: Geoffrey Sampson
Publisher: BCS, The Chartered Institute
ISBN: 1902505891
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
This text is an invaluable source of information for anybody setting up a new business or managing an existing business, as well as those studying IT or business studies, or managing the delivery of an IT service to new or established e-business customers.
Author: Angelos D. Keromytis
Publisher: Springer
ISBN: 3642329462
Category : Computers
Languages : en
Pages : 426
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Book Description
This book constitutes the thoroughly refereed post-conference proceedings of the 16th International Conference on Financial Cryptography and Data Security (FC 2012), held in Kralendijk, Bonaire, February 27–March 1, 2012. The 29 revised full papers presented were carefully selected and reviewed from 88 submissions. The papers cover all aspects of securing transactions and systems, including information assurance in the context of finance and commerce.
Author: Tantau, Adrian Dumitru
Publisher: IGI Global
ISBN: 1522536264
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
The need for clean sources of energy has increased dramatically as the realities of climate change have begun to effect life on earth. As a result, the demand for pioneering businesses in the sustainable energy industry will increase. Entrepreneurship and Business Development in the Renewable Energy Sector is a critical scholarly resource that examines the growing industry of clean energy as an opportunity to create and expand enterprises, as well as discusses the need for entrepreneurial thinking in this new and growing market. Featuring coverage on a broad range of topics such as corporate entrepreneurship, business growth cycles, and photovoltaic energy, this book is geared towards academicians, researchers, and professionals seeking current research on the expanding economic market of clean energy.
Author: Tantau, Adrian
Publisher: IGI Global
ISBN: 1522526897
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
The burning of fossil fuels and emission of greenhouse gasses critically impacts the global environment. By utilizing better techniques and process, businesses can aid in the journey to an economic, sustainable, and environmentally-friendly future for generations to come. Business Models for Renewable Energy Initiatives: Emerging Research and Opportunities is an essential reference source for the latest scholarly perspectives on present and future business models in the renewable energy sector. Featuring coverage on a range of perspectives and topics such as techno-economics, decentralized power systems, and risk assessment, this book is designed for academicians, students, and researchers seeking current scholarly research on green business opportunities for renewable energy.
Author: Angel Salazar
Publisher: World Scientific
ISBN: 981447942X
Category : Computers
Languages : en
Pages : 472
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Book Description
The rapid growth in the adoption and diffusion of information technologies has important implications for practitioners, academics and policy-makers. The widespread use of information technologies is challenging traditional business models and reshaping socio-economic paradigms, as well as promoting new social relations, jobs and working structures.By synthesizing prior research and providing a strong foundation for future research, the aim of this book is to contribute to our practical and conceptual understanding of the technological, behavioral, organizational, social and economic issues and their inter-relationship in organizations and electronic markets.The book covers five broad aspects: technological innovations and trends; organizational change and knowledge management; strategic transformation; and social and economic transformation. Contributions include works by scholars from recognized international communities of academics, practitioners and policy-makers.
Author: William P. Barnett
Publisher: Princeton University Press
ISBN: 0691173680
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
There's a scene in Lewis Carroll's Through the Looking Glass in which the Red Queen, having just led a chase with Alice in which neither seems to have moved from the spot where they began, explains to the perplexed girl: "It takes all the running you can do, to keep in the same place." Evolutionary biologists have used this scene to illustrate the evolutionary arms race among competing species. William Barnett argues that a similar dynamic is at work when organizations compete, shaping how firms and industries evolve over time. Barnett examines the effects--and unforeseen perils--of competing and winning. He takes a fascinating, in-depth look at two of the most competitive industries--computer manufacturing and commercial banking--and derives some startling conclusions. Organizations that survive competition become stronger competitors--but only in the market contexts in which they succeed. Barnett shows how managers may think their experience will help them thrive in new markets and conditions, when in fact the opposite is likely to be the case. He finds that an organization's competitiveness at any given moment hinges on the organization's historical experience. Through Red Queen competition, weaker competitors fail, or they learn and adapt. This in turn heightens the intensity of competition and further strengthens survivors in an ever-evolving dynamic. Written by a leading organizational theorist, The Red Queen among Organizations challenges the prevailing wisdom about competition, revealing it to be a force that can make--and break--even the most successful organization.
Author: Judith A. Reisman
Publisher:
ISBN:
Category : Children
Languages : en
Pages : 356
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Book Description
