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Author: Greg Creed
Publisher: HarperCollins Leadership
ISBN: 140022330X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author: Greg Creed
Publisher: HarperCollins Leadership
ISBN: 140022330X
Category : Business & Economics
Languages : en
Pages : 289
Get Book Here
Book Description
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author: Deborah Copaken Kogan
Publisher: Hachette Books
ISBN: 1401342809
Category : Fiction
Languages : en
Pages : 317
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Book Description
The Big Chill meets The Group in Deborah Copaken Kogan's wry, lively, and irresistible new novel about a once-close circle of friends at their twentieth college reunion. Clover, Addison, Mia, and Jane were roommates at Harvard until their graduation in 1989. Clover, homeschooled on a commune by mixed-race parents, felt woefully out of place. Addison yearned to shed the burden of her Mayflower heritage. Mia mined the depths of her suburban ennui to enact brilliant performances on the Harvard stage. Jane, an adopted Vietnamese war orphan, made sense of her fractured world through words. Twenty years later, their lives are in free fall. Clover, once a securities broker with Lehman, is out of a job and struggling to reproduce before her fertility window slams shut. Addison's marriage to a writer's-blocked novelist is as stale as her so-called career as a painter. Hollywood shut its gold-plated gates to Mia, who now stays home with her four children, renovating and acquiring faster than her director husband can pay the bills. Jane, the Paris bureau chief for a newspaper whose foreign bureaus are now shuttered, is caught in a vortex of loss. Like all Harvard grads, they've kept abreast of one another via the red book, a class report published every five years, containing brief autobiographical essays by fellow alumni. But there's the story we tell the world, and then there's the real story, as these former classmates will learn during their twentieth reunion weekend, when they arrive with their families, their histories, their dashed dreams, and their secret yearnings to a relationship-changing, score-settling, unforgettable weekend.
Author: Ken Bensinger
Publisher: Simon & Schuster
ISBN: 1501133918
Category : Sports & Recreation
Languages : en
Pages : 384
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Book Description
The definitive, shocking account of the FIFA scandal—the biggest corruption case of recent years—involving dozens of countries and implicating nearly every aspect of the world’s most popular sport, soccer, including the World Cup is “an engrossing and jaw-dropping tale of international intrigue…A riveting book” (The New York Times). The FIFA case began small, boosted by an IRS agent’s review of an American soccer official’s tax returns. But that humble investigation eventually led to a huge worldwide corruption scandal that crossed continents and reached the highest levels of the soccer’s world governing body in Switzerland. “The meeting of American investigative reporting and real-life cop show” (The Financial Times), Ken Bensinger’s Red Card explores the case, and the personalities behind it, in vivid detail. There’s Chuck Blazer, a high-living soccer dad who ascended to the highest ranks of the sport while creaming millions from its coffers; Jack Warner, a Trinidadian soccer official whose lust for power was matched only by his boundless greed; and the sport’s most powerful man, FIFA president Sepp Blatter, who held on to his position at any cost even as soccer rotted from the inside out. Remarkably, this corruption existed for decades before American law enforcement officials began to secretly dig, finally revealing that nearly every aspect of the planet’s favorite sport was corrupted by bribes, kickbacks, fraud, and money laundering. Not even the World Cup, the most-watched sporting event in history, was safe from the thick web of corruption, as powerful FIFA officials extracted their bribes at every turn. “A gripping white-collar crime thriller that, in its scope and human drama, ranks with some of the best investigative business books of the past thirty years” (The Wall Street Journal), Red Card goes beyond the headlines to bring the real story to light.
Author: Anastasia Suen
Publisher: Houghton Mifflin Harcourt
ISBN: 0547544219
Category : Juvenile Fiction
Languages : en
Pages : 40
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Book Description
Roll into one little boy's make-believe traffic world, filled with flashing lights, zooming cars, whirring helicopters, and racing fire engines. He's turned records into rotaries, shoe boxes and books into highway ramps, crayons into lane markers, and dandelions into trees. It's a world where imagination rules and creativity abounds. With its bouncy rhyming text and bright illustrations, this book is perfect for every preschooler who loves planes, trains, and automobiles. It's a bold introduction to how vehicles stop . . . and go!
Author: Ken Daniels
Publisher: Triumph Books
ISBN: 1633199320
Category : Sports & Recreation
Languages : en
Pages : 277
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Book Description
The Detroit Red Wings are one of the most successful and unparalleled teams in the NHL, with 11 Stanley Cup victories and a perpetual playoff presence. Author Ken Daniels, as the longtime play-by-play voice for the Wings, has gotten to witness more than his fair share of that action up close and personal. Through singular anecdotes only Daniels can tell as well as conversations with current and past players, this book provides fans with a one-of-a-kind, insider's look into the great moments, the lowlights, and everything in between. Citizens of Hockeytown will not want to be without this book.
Author: Reverend Joanna Z. Ray
Publisher: Lulu.com
ISBN: 1409224066
Category : Fiction
Languages : en
Pages : 200
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Book Description
'Hi, the name's Joe Marsh and I am the narrator for this book and it's the twenty-fourth century using the Earth calendar and not the Galactic Year count, in case anybody decides to read this book five hundred or so years from now. I begin the story as a soldier on the Security Team of the Interspace starship, the I.G.S. McBride. This was a supplies grain ship that had been converted to a war vessel, as there was a severe shortage of space battle cruisers on Earth. That is because we were losing the space war, right up until two years ago ...'Joanna Ray has written a space epic saga full of adventure, humour and romance in the 24th century. Narrated by Joe Marsh, a human security officer aboard the human star ship McBride the story lurches from war, hatred and bitterness between the antagonists to peace at last. The Sikaran Empire has just changed sides and Earth is helped by elite Sikaran soldiers led by Shield Lord Marayshan. Love and romance blossom and flourish on the Naiobi colonies.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 116
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Book Description
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Author: Pam Dawling
Publisher: New Society Publishers
ISBN: 1550926551
Category : Technology & Engineering
Languages : en
Pages : 330
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Book Description
Design and build a hoophouse or polytunnel, and grow abundant produce year-round in any climate The Year-Round Hoophouse is the comprehensive guide to designing and building a hoophouse and making a success of growing abundant, delicious fresh produce all year, whatever your climate and land size. Chapters include: Hoophouse siting, size, style, frame construction, and tools Bed layout, soil, crop rotations, and extensive coverage of various crops for all seasons Organic solutions to pests and diseases Disaster preparation Tested resources for each chapter. The Year-Round Hoophouse is ideal for farmers who wish to move into protected growing, as well as beginning farmers in rural and urban spaces. It is an essential reference resource for professors and students of courses in sustainable agriculture, as well as interns and apprentices learning on the job. Growing in hoophouses – also known as high tunnels or polytunnels – reduces the impact of an increasingly unpredictable climate on crops, mitigates soil erosion, extends the growing season, keeps leafy greens alive through the winter, and enables growers to supply more regional food needs.
Author: Carter Taylor Seaton
Publisher:
ISBN: 9781943665631
Category : BIOGRAPHY & AUTOBIOGRAPHY
Languages : en
Pages :
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Book Description
"This biography recounts a century of accomplishments, from Hechler's introduction of innovative teaching methods at major universities, to his work as a speechwriter and researcher for President Harry Truman, and finally to his time representing West Virginia in the United States House of Representatives and as the secretary of state. In West Virginia, where he resisted mainstream political ideology, Hechler was the principal architect behind the Federal Coal Mine Health and Safety Act of 1969 and constantly battled big coal, strip mining, and fellow politicians alike. He and his signature red jeep remain a fixture in West Virginia. Since 2004, Hechler has campaigned against mountaintop removal mining. He was arrested for trespassing during a protest in 2009 at the age of 94"--Provided by publisher.
Author: George G A Wensley
Publisher: Author House
ISBN: 9781477246689
Category : Biography & Autobiography
Languages : en
Pages : 70
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Book Description
Prose, Photos and Poems This is a compendium of short stories, poems and memoirs, of a writer learning his craft. It is peppered with photographs as he is interested in the visual world. Poetry is important to his work as it makes you think and wring out everything you possibly can from a word, and to be able to manipulate the elements of the story. Madam Clich is about the writers love of the sound of the word Clich and his regret at its meaning and function. Places and travel are important to the writer. Places become characters in his writing. Dreamlands is about a visit he made to Margate and the Turner Gallery, it is modelled on The Waste Land by TS Elliot and was one of the pieces that got the writer a Certificate in Creative writing. Venice in the Rain is about a trip the writer made to Venice while researching for his Rialto Trilogy. He wrote stuff down as he walked through the landscape and it is just as much about memory as it is about the place. The photography was done on his camera that was inherited from his father who was a member of the Royal Photographic Society and has been to symposiums at Fox Talbots House and has replicated the smoking mirrors experiment. The writer believes that photography is about the pictures you dont make. The writer likes to call this sort of work Moodalogues.
