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Myths and Brands in Vocational Education

Myths and Brands in Vocational Education PDF Author: Anja Heikkinen
Publisher: Cambridge Scholars Publishing
ISBN: 1443883239
Category : History
Languages : en
Pages : 260

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Book Description
This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although transnational and comparative studies are increasingly taking into account historical and cultural ideas, is this a result of the exploitation of historical and cultural research for industrial purposes and education export? Educational brands should attract global customers and advertise countries as smart environments for global investments.