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Author: Rupert M. Hart
Publisher: Createspace Independent Publishing Platform
ISBN: 9781434849533
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
The #1 book on Marketing in a Recession on Amazon. com for over 3 years. It was published in early 2008, 9 months before it was announced that we had been in recession since December 2007.So you've cut costs, now what? You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets. There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns.5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "Very practical ...Neat stuff, timely advice." Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Also available in extended version (with chapters on costs and acquisitions) as The "Recession Storming" Handbook of Recession & Recovery Strategy (qv). Reach the author at
[email protected]
Author: Rupert M. Hart
Publisher: Createspace Independent Publishing Platform
ISBN: 9781434849533
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
The #1 book on Marketing in a Recession on Amazon. com for over 3 years. It was published in early 2008, 9 months before it was announced that we had been in recession since December 2007.So you've cut costs, now what? You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets. There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns.5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "Very practical ...Neat stuff, timely advice." Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Also available in extended version (with chapters on costs and acquisitions) as The "Recession Storming" Handbook of Recession & Recovery Strategy (qv). Reach the author at
[email protected]
Author: Fouad Sabry
Publisher: One Billion Knowledgeable
ISBN:
Category : Business & Economics
Languages : en
Pages : 473
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Book Description
What is Recession A contraction of the business cycle that takes place when there is a broad reduction in economic activity is referred to as a recession in the field of economic sciences. When there is a significant decrease in expenditure across the board, recessions are likely to emerge. A variety of occurrences, including but not limited to a financial crisis, an external trade shock, an unfavorable supply shock, the collapse of an economic bubble, or a large-scale natural or manmade calamity, have the potential to set this off. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Recession Chapter 2: Reaganomics Chapter 3: Economy of the United States Chapter 4: Economic depression Chapter 5: Business cycle Chapter 6: Deficit spending Chapter 7: Stagflation Chapter 8: Austerity Chapter 9: Early 1990s recession Chapter 10: National Bureau of Economic Research Chapter 11: Household debt Chapter 12: Economic stagnation Chapter 13: Deleveraging Chapter 14: Great Recession Chapter 15: Depression of 1920-1921 Chapter 16: Unemployment in the United States Chapter 17: Great Recession in the United States Chapter 18: Political debates about the United States federal budget Chapter 19: Abenomics Chapter 20: Balance sheet recession Chapter 21: Causes of unemployment in the United States (II) Answering the public top questions about recession. (III) Real world examples for the usage of recession in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of recession.
Author: Rupert M. Hart
Publisher: CreateSpace
ISBN: 9781442158092
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
This is no ordinary book. This is an extension of "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategy', which has been the #1 listed book on Amazon.com for "Recession" for 14 months. It has a 5 star reviewer rating (45 reviews and counting). This book has an additional 40% of pages covering cost reduction and acquisitions. This book pushes strongly for an active outward-focused approach to building an integrated recession strategy. From the experience of 5 recessions, it pulls together critical lessons from past recessions. Seven areas are covered: the Recessionary Environment, Cost Reduction, Existing Customers, Pricing, New Products, New Markets, and Acquisitions.Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hand-on experience in advising companies on recession strategy. This book should be essential reading for busy managers at all levels.
Author: David B. Grusky
Publisher: Russell Sage Foundation
ISBN: 1610447506
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
Officially over in 2009, the Great Recession is now generally acknowledged to be the most devastating global economic crisis since the Great Depression. As a result of the crisis, the United States lost more than 7.5 million jobs, and the unemployment rate doubled—peaking at more than 10 percent. The collapse of the housing market and subsequent equity market fluctuations delivered a one-two punch that destroyed trillions of dollars in personal wealth and made many Americans far less financially secure. Still reeling from these early shocks, the U.S. economy will undoubtedly take years to recover. Less clear, however, are the social effects of such economic hardship on a U.S. population accustomed to long periods of prosperity. How are Americans responding to these hard times? The Great Recession is the first authoritative assessment of how the aftershocks of the recession are affecting individuals and families, jobs, earnings and poverty, political and social attitudes, lifestyle and consumption practices, and charitable giving. Focused on individual-level effects rather than institutional causes, The Great Recession turns to leading experts to examine whether the economic aftermath caused by the recession is transforming how Americans live their lives, what they believe in, and the institutions they rely on. Contributors Michael Hout, Asaf Levanon, and Erin Cumberworth show how job loss during the recession—the worst since the 1980s—hit less-educated workers, men, immigrants, and factory and construction workers the hardest. Millions of lost industrial jobs are likely never to be recovered and where new jobs are appearing, they tend to be either high-skill positions or low-wage employment—offering few opportunities for the middle-class. Edward Wolff, Lindsay Owens, and Esra Burak examine the effects of the recession on housing and wealth for the very poor and the very rich. They find that while the richest Americans experienced the greatest absolute wealth loss, their resources enabled them to weather the crisis better than the young families, African Americans, and the middle class, who experienced the most disproportionate loss—including mortgage delinquencies, home foreclosures, and personal bankruptcies. Lane Kenworthy and Lindsay Owens ask whether this recession is producing enduring shifts in public opinion akin to those that followed the Great Depression. Surprisingly, they find no evidence of recession-induced attitude changes toward corporations, the government, perceptions of social justice, or policies aimed at aiding the poor. Similarly, Philip Morgan, Erin Cumberworth, and Christopher Wimer find no major recession effects on marriage, divorce, or cohabitation rates. They do find a decline in fertility rates, as well as increasing numbers of adult children returning home to the family nest—evidence that suggests deep pessimism about recovery. This protracted slump—marked by steep unemployment, profound destruction of wealth, and sluggish consumer activity—will likely continue for years to come, and more pronounced effects may surface down the road. The contributors note that, to date, this crisis has not yet generated broad shifts in lifestyle and attitudes. But by clarifying how the recession’s early impacts have—and have not—influenced our current economic and social landscape, The Great Recession establishes an important benchmark against which to measure future change.
Author: Lawrence Crooks
Publisher:
ISBN: 9781481001694
Category :
Languages : en
Pages : 156
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Book Description
The Great Depression, like the Great Recession of 2008-2009, has been incorrectly framed as the result of a failure of our banking and investment institutions. This narrow focus on our financial institutions as the key causes of this type of crisis, while ignoring the rest of the economy, has dominated the discussion and our understanding of these events for close to a century. Yet we still have no clear explanation for the slow economic and employment growth that followed each of these two crises, or for the reasons behind the formation of the massive asset bubbles that preceded them and that seem to fly in the face of our belief in rational, efficient financial markets.Like major storms and other weather events, these economic convulsions have understandable underlying causes. This book provides a broader framework in which to understand these fundamental forces and how they shaped the events of the Great Depression and our recent Recession. These two global economic storms were not the only ones of the industrial age but were preceded by the Long Depression, which started in 1873 and also impacted the rest of the world.It is only in the last two centuries that we have experienced rapid economic growth that was faster than population growth. This rapid growth was clustered in the early industrializing countries and was unequal as industrialization initially diffused across Europe and the US. The US today finds itself in a similar position to the British Empire in 1873, which was the start of the transition from British to US economic dominance. Not understanding the underlying forces and causes of these three economic storms confines us to incomplete and ineffective solutions today. Global Economic Storms is the first and only book to probe to the root causes of these great crises and to lay out a rational approach to addressing those that loom on our horizon.
Author: Vince Cable
Publisher: Atlantic Books
ISBN: 1848875533
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
STRONGSTRONGAn indispensable and absolutely accessible explanation of the causes of the world economic crisis and how we should respond to it STRONGIn this urgent and timely book, the man the Daily Telegraph calls "the sage of the credit crunch" shows that although the downturn is global, the complacency of the British government towards the huge "bubble" in property prices and high levels of personal debt, combined with increasingly exotic trading within the financial markets, has left Britain badly exposed. This paperback edition has been fully revised and updated to include Vince Cable's latest assessment of the recession.
Author: Lawrence Crooks
Publisher:
ISBN: 9781480269934
Category :
Languages : en
Pages : 324
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Book Description
The Great Depression, like the Great Recession of 2008-2009, has been incorrectly framed as the result of a failure of our banking and investment institutions. This narrow focus on our financial institutions as the key causes of this type of crisis, while ignoring the rest of the economy, has dominated the discussion and our understanding of these events for close to a century. Yet we still have no clear explanation for the slow economic and employment growth that followed each of these two crises, or for the reasons behind the formation of the massive asset bubbles that preceded them and that seem to fly in the face of our belief in rational, efficient financial markets.Like major storms and other weather events, these economic convulsions have understandable underlying causes. This book provides a broader framework in which to understand these fundamental forces and how they shaped the events of the Great Depression and our recent Recession. These two global economic storms were not the only ones of the industrial age but were preceded by the Long Depression, which started in 1873 and also impacted the rest of the world.It is only in the last two centuries that we have experienced rapid economic growth that was faster than population growth. This rapid growth was clustered in the early industrializing countries and was unequal as industrialization initially diffused across Europe and the US. The US today finds itself in a similar position to the British Empire in 1873, which was the start of the transition from British to US economic dominance. Not understanding the underlying forces and causes of these three economic storms confines us to incomplete and ineffective solutions today. Global Economic Storms is the first and only book to probe to the root causes of these great crises and to lay out a rational approach to addressing those that loom on our horizon.
Author: Sarah Podro
Publisher:
ISBN:
Category : Concession bargaining
Languages : en
Pages : 12
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Book Description
Author: Rupert M. Hart
Publisher: CreateSpace
ISBN: 9781441491800
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
What makes a recession so different from Business-as-usual? It's so hard to figure it all out, isn't it? This book will help put it all together. Starting with the mechanism of business cycles and the economy in recession we can understand what is happening now in your company, your competitors and your customers. Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101: Understanding the Business Environment), Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings. Essential reading for all managers.
Author: Hooman Estelami
Publisher: Dog Ear Publishing
ISBN: 1608440974
Category : Management
Languages : en
Pages : 254
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Book Description
MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services
