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Author: Dr. Yasser Mattar
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 981508478X
Category : Self-Help
Languages : en
Pages : 180
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Book Description
Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles. But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding? (Re)brand Yourself, (Re)tell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise – but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes. A personal brand is the best investment you can make for your career. If you do it right, you’ll find that you’re never just an employee of a company anymore – you’re a brand in your own right.
Author: Dr. Yasser Mattar
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 981508478X
Category : Self-Help
Languages : en
Pages : 180
Get Book Here
Book Description
Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles. But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding? (Re)brand Yourself, (Re)tell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise – but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes. A personal brand is the best investment you can make for your career. If you do it right, you’ll find that you’re never just an employee of a company anymore – you’re a brand in your own right.
Author: Joanne Tombrakos
Publisher:
ISBN: 9780984007660
Category :
Languages : en
Pages :
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Book Description
Getting clear on the story you want to tell is not an easy feat, but it's an essential part of any branding process - including personal branding - and it's more important than ever before in a world where the first impression you make might very well be online. It requires some soul searching, a lot of introspection, hard work and asking tough questions like who are you, what do you do and why do you do it. But the payoff is huge! When you're crystal clear on the story you want to tell you're on the road to a successful personal brand!It's also the place where most of us trip up. The purpose of the ten exercises in this workbook is to assist you in the process. Be forewarned this will not be easy. Some of the exercises may be more challenging than others. At times you may feel that you've already answered a question. That's done intentionally to help you really hone in on the essence of your brand story. But if you're willing to invest your time in the work, at the end you will have the information you need to get your personal brand story straight both online and offline.In order to take your career and your business where you want it to go, in order to get clear on what we like to call our "personal brand," in order to present yourself in a way that is authentic to you - online and offline - the first thing you need to do is get your story straight. This easy to follow workbook is your first step!
Author: Chris Dancy
Publisher: Macmillan + ORM
ISBN: 1250154189
Category : Self-Help
Languages : en
Pages : 230
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Book Description
Chris Dancy, the world's most connected person, inspires readers with practical advice to live a happier and healthier life using technology In 2002, Chris Dancy was overweight, unemployed, and addicted to technology. He chain-smoked cigarettes, popped pills, and was angry and depressed. But when he discovered that his mother kept a record of almost every detail of his childhood, an idea began to form. Could knowing the status of every aspect of his body and how his lifestyle affected his health help him learn to take care of himself? By harnessing the story of his life, could he learn to harness his own bad habits? With a little tech know-how combined with a healthy dose of reality, every app, sensor, and data point in Dancy's life was turned upside down and examined. Now he's sharing what he knows. That knowledge includes the fact that changing the color of his credit card helps him to use it less often, and that nostalgia is a trigger for gratitude for him. A modern-day story of rebirth and redemption, Chris' wisdom and insight will show readers how to improve their lives by paying attention to the relationship between how we move, what we eat, who we spend time with, and how it all makes us feel. But Chris has done all the hard work: Don't Unplug shows us how we too can transform our lives.
Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author: Cordelia Ryan Twomey, PH D
Publisher: Cordelia Ryan Twomey
ISBN: 9781736689714
Category :
Languages : en
Pages : 112
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Book Description
We all know that the employment landscape has changed. It is time to rebrand yourself, playing on the strengths that you used in your previous jobs, to modernize for the new job market. Rebrand Yourself for Tomorrow's Workforce applies directly to you because it is designed to serve as your go-to place for information as well as a source of motivation. Rebrand Yourself for Tomorrow's Workforce is unique for several reasons. - It focuses on you and packaging yourself in the best possible light. - It is customizable because you select the information that applies to your specific needs. - It provides lists of free resources to help you update your skills and transfer them to a new market. - It provides a simple, practical approach that breaks the job hunt down into small, manageable steps that build on each other. Competition is fierce and the need to rebrand yourself must be your first priority. You will be marketing a product-YOU-and the packaging of the product is critical.Together, our goal is to prepare you to enter the new job market. The book is written from a perspective of tough love-my job is to push you, prod you, and encourage you to your goal. I have written this book as if we were sitting and having coffee. The tone is conversational and I am going to say "we" a lot because we are in this together. Your success means that I have done my job.CHAPTER 1, PLANNING FOR THE JOB, provides a baseline of information that you will need. Here we pull together free training resources, conduct our job-hunt research, and begin our job-hunt campaign.Planning is not the part that most people find exciting. Jumping in and doing it are much more fun. However, you can't "jump in" if you don't know where to jump or what you're jumping into. We want to design a marketing plan that is clear, positive, and error free. If your plan is well designed, the execution will be simple and will go just as you envisioned it.CHAPTER 2, GETTING THE JOB, is where we execute the plan. This chapter provides a detailed walk-through from getting into the right mindset for the interview, to the interview itself, and the follow-up plan. CHAPTER 3, IT'S NEVER TOO EARLY: THE PORTFOLIO, is the chapter where we discuss the importance of a portfolio during many stages of your work life-getting a job, keeping a job, and moving up.Be sure to take advantage of the CHECKLISTS, found at the end of each section. They are designed to keep you organized and accountable. Why did I write this book? All of us have at least one thing that we do well, and for me it's helping people get jobs and promotions by organizing their experiences in a way that is logical and easy for the reader to follow. An expression I frequently use is "It ain't brain surgery." Just follow the rules. Give the reader what they need. This is not an exercise in creative writing. Just report the facts in an interesting, easy-to-understand way.This can be a fresh start. If you're ready, I am, too. Let's get going!
Author: James Rushing Daniel
Publisher: University Press of Colorado
ISBN: 1646421736
Category : Language Arts & Disciplines
Languages : en
Pages : 257
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Book Description
As the nation becomes increasingly divided by economic inequality, racial injustice, xenophobic violence, and authoritarian governance, scholars in writing studies have strived to develop responsive theories and practices to engage students, teachers, administrators, and citizens in the crisis of division and to begin the complicated work of radically transforming our inequitable institutions and society. Writing Across Difference is one of the first collections to gather scholars from across the field engaged in offering theoretical, methodological, and pedagogical resources for understanding, interrogating, negotiating, and writing across difference. No text in composition has made such a sweeping attempt to place the multiple areas of translingualism, anti-racism, anticolonialism, interdisciplinarity, and disability into conversation or to represent the field as broadly unified around the concept of difference. The chapters in this book specifically explore how monolingual ideology is maintained in institutions and how translingual strategies can (re)include difference; how narrative-based interventions can promote writing across difference in classrooms and institutions by complicating dominant discourses; and how challenging dominant logics of class, race, ability, and disciplinarity can present opportunities for countering divisiveness. Writing Across Difference offers writing scholars a sustained intellectual encounter with the crisis of difference and foregrounds the possibilities such an encounter offers for collective action toward a more inclusive and equitable society. It presents a variety of approaches for intervening in classrooms and institutions in the interest of focalizing, understanding, negotiating, and bridging difference. The book will be a valuable resource to those disturbed by the bigotry, violence, and fanaticism that mark our political culture and who are seeking inspiration, models, and methods for collective response. Contributors: Anis Bawarshi, Jonathan Benda, Megan Callow, James Rushing Daniel, Cherice Escobar Jones, Laura Gonzales, Juan Guerra, Stephanie Kerschbaum, Katie Malcolm, Nadya Pittendrigh, Mya Poe, Candice Rai, Iris Ruiz, Ann Shivers-McNair, Neil Simpkins, Alison Y. L. Stephens, Sumyat Thu, Katherine Xue, Shui-yin Sharon Yam
Author: Simon Middleton
Publisher: Hay House, Inc
ISBN: 9781848504967
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Are you looking for a career change or a promotion? Trying to win your first job or facing redundancy? Do you feel you need a more positive and successful approach to relationships? Are you stuck in a rut of self-doubt and low self-image? Or are you just a bit fed up with the old you? If so, it's time to change your personal 'brand'! By applying the simple strategies well known to the world's great brands, you can make dramatic, positive and lasting change in every aspect of your life. In this book you'll learn to step outside your own skin to discover and reveal your own authentic brand story - and how to position yourself to achieve your personal and professional brand objectives. Brand New You isn't a book about firm handshakes or dressing appropriately for interviews - it goes much deeper than that. It's about crafting and telling your new life story, and then living it!"--Publisher's description.
Author: Stephanie Hendrick
Publisher: WestBow Press
ISBN: 1664205276
Category : Religion
Languages : en
Pages : 134
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Book Description
Have you looked at the passion-fueled, purpose-driven women around you and felt as though you’re still trying to figure things out? Maybe you’ve settled for less than your dreams. Maybe you’re still stuck on someday. Maybe you just don’t know where to begin. In Meant for More, she details what it looks like behind the scenes to grow a seven-figure business with your husband only to ask for the grace to walk away from it all. While sharing her journey, she offers advice to help you find your God-given purpose and discover the untapped potential inside of you. In this guide, Hendrick insists your life is yours to live. It’s yours to design. You are made to impact this world in a way that no other person can. Despite what you’ve been told, passion can be met with purpose and grit can be coupled with grace. Through personal stories, practical tools, and actionable steps, she tells you how to grab that dream off the shelf and silence the voice telling you that you aren’t ready. Meant for More drives you closer to becoming the woman you need to become to fulfil the purpose you were made for.
Author: Eric Davies
Publisher: Teach Yourself
ISBN: 147360530X
Category : Business & Economics
Languages : en
Pages : 415
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Book Description
Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right. This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success: Week 1: Marketing In A Week Week 2: Digital Marketing In A Week Week 3: Social Media Marketing In A Week Week 4: Public Relations In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Author: Hee An Choi
Publisher: Fortress Press
ISBN: 9781451412277
Category : Religion
Languages : en
Pages : 162
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Book Description
Bringing together some of the leading luminaries in feminist, womanist, and multicultural critical biblical studies in this book, each woman describes her unique perspective and offers her reading of a particular biblical scene. This is an ideal text for courses on feminist and multicultural biblical interpretation and includes discussion questions for each chapter and a list of suggested readings.
