Author: Jenn McAllister
Publisher: Scholastic Inc.
ISBN: 0545861136
Category : Juvenile Nonfiction
Languages : en
Pages : 244
Book Description
Through her pranks, sketches, and videos about everyday life, Jenn has become a mouthpiece for millennials and one of YouTube's fastest rising stars! Jenn McAllister, better known as JennxPenn, has been obsessed with making videos since she found her parents video camera at the age of eight. A shy child, Jenn turned to film because, unlike with life, you can always have a do-over. Really Professional Internet Person offers both an insider's guide to building a successful YouTube channel and an intimate portrait of the surreality of insta-fame and the harsh reality of high school. Brimming with honesty, heart and Jenn's patented sense of humor, Really Professional Internet Person features top ten lists, photos, screenshots, social media posts and never-before-posted stories chronicling Jenn's journey from an anxious middle-schooler just trying to fit in, to a YouTube sensation unafraid to stand out.
Really Professional Internet Person
Author: Jenn McAllister
Publisher: Scholastic Inc.
ISBN: 0545861136
Category : Juvenile Nonfiction
Languages : en
Pages : 244
Book Description
Through her pranks, sketches, and videos about everyday life, Jenn has become a mouthpiece for millennials and one of YouTube's fastest rising stars! Jenn McAllister, better known as JennxPenn, has been obsessed with making videos since she found her parents video camera at the age of eight. A shy child, Jenn turned to film because, unlike with life, you can always have a do-over. Really Professional Internet Person offers both an insider's guide to building a successful YouTube channel and an intimate portrait of the surreality of insta-fame and the harsh reality of high school. Brimming with honesty, heart and Jenn's patented sense of humor, Really Professional Internet Person features top ten lists, photos, screenshots, social media posts and never-before-posted stories chronicling Jenn's journey from an anxious middle-schooler just trying to fit in, to a YouTube sensation unafraid to stand out.
Publisher: Scholastic Inc.
ISBN: 0545861136
Category : Juvenile Nonfiction
Languages : en
Pages : 244
Book Description
Through her pranks, sketches, and videos about everyday life, Jenn has become a mouthpiece for millennials and one of YouTube's fastest rising stars! Jenn McAllister, better known as JennxPenn, has been obsessed with making videos since she found her parents video camera at the age of eight. A shy child, Jenn turned to film because, unlike with life, you can always have a do-over. Really Professional Internet Person offers both an insider's guide to building a successful YouTube channel and an intimate portrait of the surreality of insta-fame and the harsh reality of high school. Brimming with honesty, heart and Jenn's patented sense of humor, Really Professional Internet Person features top ten lists, photos, screenshots, social media posts and never-before-posted stories chronicling Jenn's journey from an anxious middle-schooler just trying to fit in, to a YouTube sensation unafraid to stand out.
No One Is Talking About This
Author: Patricia Lockwood
Publisher: Penguin
ISBN: 0593189604
Category : Fiction
Languages : en
Pages : 224
Book Description
FINALIST FOR THE 2021 BOOKER PRIZE & A NEW YORK TIMES TOP 10 BOOK OF 2021 WINNER OF THE DYLAN THOMAS PRIZE “A book that reads like a prose poem, at once sublime, profane, intimate, philosophical, witty and, eventually, deeply moving.” —New York Times Book Review, Editors’ Choice “Wow. I can’t remember the last time I laughed so much reading a book. What an inventive and startling writer…I’m so glad I read this. I really think this book is remarkable.” —David Sedaris From "a formidably gifted writer" (The New York Times Book Review), a book that asks: Is there life after the internet? As this urgent, genre-defying book opens, a woman who has recently been elevated to prominence for her social media posts travels around the world to meet her adoring fans. She is overwhelmed by navigating the new language and etiquette of what she terms "the portal," where she grapples with an unshakable conviction that a vast chorus of voices is now dictating her thoughts. When existential threats--from climate change and economic precariousness to the rise of an unnamed dictator and an epidemic of loneliness--begin to loom, she posts her way deeper into the portal's void. An avalanche of images, details, and references accumulate to form a landscape that is post-sense, post-irony, post-everything. "Are we in hell?" the people of the portal ask themselves. "Are we all just going to keep doing this until we die?" Suddenly, two texts from her mother pierce the fray: "Something has gone wrong," and "How soon can you get here?" As real life and its stakes collide with the increasingly absurd antics of the portal, the woman confronts a world that seems to contain both an abundance of proof that there is goodness, empathy, and justice in the universe, and a deluge of evidence to the contrary. Fragmentary and omniscient, incisive and sincere, No One Is Talking About This is at once a love letter to the endless scroll and a profound, modern meditation on love, language, and human connection from a singular voice in American literature.
Publisher: Penguin
ISBN: 0593189604
Category : Fiction
Languages : en
Pages : 224
Book Description
FINALIST FOR THE 2021 BOOKER PRIZE & A NEW YORK TIMES TOP 10 BOOK OF 2021 WINNER OF THE DYLAN THOMAS PRIZE “A book that reads like a prose poem, at once sublime, profane, intimate, philosophical, witty and, eventually, deeply moving.” —New York Times Book Review, Editors’ Choice “Wow. I can’t remember the last time I laughed so much reading a book. What an inventive and startling writer…I’m so glad I read this. I really think this book is remarkable.” —David Sedaris From "a formidably gifted writer" (The New York Times Book Review), a book that asks: Is there life after the internet? As this urgent, genre-defying book opens, a woman who has recently been elevated to prominence for her social media posts travels around the world to meet her adoring fans. She is overwhelmed by navigating the new language and etiquette of what she terms "the portal," where she grapples with an unshakable conviction that a vast chorus of voices is now dictating her thoughts. When existential threats--from climate change and economic precariousness to the rise of an unnamed dictator and an epidemic of loneliness--begin to loom, she posts her way deeper into the portal's void. An avalanche of images, details, and references accumulate to form a landscape that is post-sense, post-irony, post-everything. "Are we in hell?" the people of the portal ask themselves. "Are we all just going to keep doing this until we die?" Suddenly, two texts from her mother pierce the fray: "Something has gone wrong," and "How soon can you get here?" As real life and its stakes collide with the increasingly absurd antics of the portal, the woman confronts a world that seems to contain both an abundance of proof that there is goodness, empathy, and justice in the universe, and a deluge of evidence to the contrary. Fragmentary and omniscient, incisive and sincere, No One Is Talking About This is at once a love letter to the endless scroll and a profound, modern meditation on love, language, and human connection from a singular voice in American literature.
Expert's Guide to Internet Search and Research
Author: Eric Popkoff
Publisher: SPI Books, U.S.
ISBN: 9781561718245
Category : Internet research
Languages : en
Pages : 0
Book Description
The internet itself is a vast highway without visible road signs. This book provides the roadmap to navigate the internet successfully, efficiently and quickly, to find the information needed. With examples that are easy to understand by even the "technologically impaired", you will be able to surf the internet for any details, publications, or information that you need. This indispensable resource will become a handy reference book for everyone's library, regardless of their current internet research abilities. Topics covered include: The History of the Internet -- Where did it come from and how did it evolve into its current form?; Methods of Searching -- How to complete an effective search using any type of search engine; Search Engines -- How do they differ from each other and why the most popular ones are generally the wrong choice in search engines; The Invisible Web -- Why the web's least known element is vital to understand and to use in order to conduct effective research?; In today's complex world there is a definitive need for internet research that goes beyond simple "googling". Those who possess such skills will have a tremendous advantage over friends and colleagues who are unaware of these cutting edge, tips and strategies showing the correct way to conduct internet research. Knowing the secrets to perform effective internet research will have a profound effect on readers' abilities to collect important information for both their personal and business use.
Publisher: SPI Books, U.S.
ISBN: 9781561718245
Category : Internet research
Languages : en
Pages : 0
Book Description
The internet itself is a vast highway without visible road signs. This book provides the roadmap to navigate the internet successfully, efficiently and quickly, to find the information needed. With examples that are easy to understand by even the "technologically impaired", you will be able to surf the internet for any details, publications, or information that you need. This indispensable resource will become a handy reference book for everyone's library, regardless of their current internet research abilities. Topics covered include: The History of the Internet -- Where did it come from and how did it evolve into its current form?; Methods of Searching -- How to complete an effective search using any type of search engine; Search Engines -- How do they differ from each other and why the most popular ones are generally the wrong choice in search engines; The Invisible Web -- Why the web's least known element is vital to understand and to use in order to conduct effective research?; In today's complex world there is a definitive need for internet research that goes beyond simple "googling". Those who possess such skills will have a tremendous advantage over friends and colleagues who are unaware of these cutting edge, tips and strategies showing the correct way to conduct internet research. Knowing the secrets to perform effective internet research will have a profound effect on readers' abilities to collect important information for both their personal and business use.
How the Internet Really Works
Author: Article 19
Publisher: No Starch Press
ISBN: 1718500300
Category : Computers
Languages : en
Pages : 122
Book Description
An accessible, comic book-like, illustrated introduction to how the internet works under the hood, designed to give people a basic understanding of the technical aspects of the Internet that they need in order to advocate for digital rights. The internet has profoundly changed interpersonal communication, but most of us don't really understand how it works. What enables information to travel across the internet? Can we really be anonymous and private online? Who controls the internet, and why is that important? And... what's with all the cats? How the Internet Really Works answers these questions and more. Using clear language and whimsical illustrations, the authors translate highly technical topics into accessible, engaging prose that demystifies the world's most intricately linked computer network. Alongside a feline guide named Catnip, you'll learn about: • The "How-What-Why" of nodes, packets, and internet protocols • Cryptographic techniques to ensure the secrecy and integrity of your data • Censorship, ways to monitor it, and means for circumventing it • Cybernetics, algorithms, and how computers make decisions • Centralization of internet power, its impact on democracy, and how it hurts human rights • Internet governance, and ways to get involved This book is also a call to action, laying out a roadmap for using your newfound knowledge to influence the evolution of digitally inclusive, rights-respecting internet laws and policies. Whether you're a citizen concerned about staying safe online, a civil servant seeking to address censorship, an advocate addressing worldwide freedom of expression issues, or simply someone with a cat-like curiosity about network infrastructure, you will be delighted -- and enlightened -- by Catnip's felicitously fun guide to understanding how the internet really works!
Publisher: No Starch Press
ISBN: 1718500300
Category : Computers
Languages : en
Pages : 122
Book Description
An accessible, comic book-like, illustrated introduction to how the internet works under the hood, designed to give people a basic understanding of the technical aspects of the Internet that they need in order to advocate for digital rights. The internet has profoundly changed interpersonal communication, but most of us don't really understand how it works. What enables information to travel across the internet? Can we really be anonymous and private online? Who controls the internet, and why is that important? And... what's with all the cats? How the Internet Really Works answers these questions and more. Using clear language and whimsical illustrations, the authors translate highly technical topics into accessible, engaging prose that demystifies the world's most intricately linked computer network. Alongside a feline guide named Catnip, you'll learn about: • The "How-What-Why" of nodes, packets, and internet protocols • Cryptographic techniques to ensure the secrecy and integrity of your data • Censorship, ways to monitor it, and means for circumventing it • Cybernetics, algorithms, and how computers make decisions • Centralization of internet power, its impact on democracy, and how it hurts human rights • Internet governance, and ways to get involved This book is also a call to action, laying out a roadmap for using your newfound knowledge to influence the evolution of digitally inclusive, rights-respecting internet laws and policies. Whether you're a citizen concerned about staying safe online, a civil servant seeking to address censorship, an advocate addressing worldwide freedom of expression issues, or simply someone with a cat-like curiosity about network infrastructure, you will be delighted -- and enlightened -- by Catnip's felicitously fun guide to understanding how the internet really works!
Designing Data-Intensive Applications
Author: Martin Kleppmann
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903104
Category : Computers
Languages : en
Pages : 658
Book Description
Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903104
Category : Computers
Languages : en
Pages : 658
Book Description
Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures
Let My People Go Surfing
Author: Yvon Chouinard
Publisher: Penguin
ISBN: 1101201223
Category : Biography & Autobiography
Languages : en
Pages : 276
Book Description
Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.
Publisher: Penguin
ISBN: 1101201223
Category : Biography & Autobiography
Languages : en
Pages : 276
Book Description
Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.
Don't Make Me Think
Author: Steve Krug
Publisher: Pearson Education
ISBN: 0321648781
Category : Computers
Languages : en
Pages : 325
Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Publisher: Pearson Education
ISBN: 0321648781
Category : Computers
Languages : en
Pages : 325
Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Good People
Author: Anthony K. Tjan
Publisher: Penguin
ISBN: 039956215X
Category : Business & Economics
Languages : en
Pages : 306
Book Description
"Based on the viral Harvard Business Review article, bestselling author Anthony Tjan argues that leaders have a new imperative: you must have competent people on your team--but more importantly, they must also be of high character. As a leader you need to help develop and mentor for character further. Until now, we have only had ways of assessing competency in business, but we must also have the tools to help us judge, develop, and lead good people. Author of the bestsellingHearts, Smarts, Guts and Luckand venture capitalist Anthony Tjan offers insight into and a methodology for developing character, first in yourself and in those around you. Good people are your organization's most important competitive advantage. We all know that finding good people is difficult, as being good on paper doesn't always translate to being good in practice. While competence is necessary, Tjan argues that "goodness" is just as crucial as what's on a resume--and that a fantastic resume can never compensate for mediocre character. Yet most people who are in the business of finding and developing good people still focus on the "what" more than the "who" of the individuals surrounding them. Tjan writes that character is a lifelong proactive commitment that, like any skill, can be exercised, honed, and developed. Only when leaders learn to develop these qualities in themselves and others will great and lasting change take place throughout an organization. Good Peopleestablishes a new understanding of goodness--a word we use frequently in business without always understanding what we mean. Tjan also profiles "good people" who are extraordinary leaders and motivators in their fields, providing insights from Tony Hsieh of Zappos, Beth Comstock of GE, Dominic Barton of McKinsey, author Deepak Chopra, M.D., Dean Nitin Nohria of Harvard Business School, Army General (ret.) Stanley McChrystal, jazz pianist Herbie Hancock, and a range of everyday unsung heroes. Packed with practical, often surprising advice, Good Peopleshows that the most transformative changes in business and life come down to the people we choose, and who choose us, and the values of goodness we have in common"--
Publisher: Penguin
ISBN: 039956215X
Category : Business & Economics
Languages : en
Pages : 306
Book Description
"Based on the viral Harvard Business Review article, bestselling author Anthony Tjan argues that leaders have a new imperative: you must have competent people on your team--but more importantly, they must also be of high character. As a leader you need to help develop and mentor for character further. Until now, we have only had ways of assessing competency in business, but we must also have the tools to help us judge, develop, and lead good people. Author of the bestsellingHearts, Smarts, Guts and Luckand venture capitalist Anthony Tjan offers insight into and a methodology for developing character, first in yourself and in those around you. Good people are your organization's most important competitive advantage. We all know that finding good people is difficult, as being good on paper doesn't always translate to being good in practice. While competence is necessary, Tjan argues that "goodness" is just as crucial as what's on a resume--and that a fantastic resume can never compensate for mediocre character. Yet most people who are in the business of finding and developing good people still focus on the "what" more than the "who" of the individuals surrounding them. Tjan writes that character is a lifelong proactive commitment that, like any skill, can be exercised, honed, and developed. Only when leaders learn to develop these qualities in themselves and others will great and lasting change take place throughout an organization. Good Peopleestablishes a new understanding of goodness--a word we use frequently in business without always understanding what we mean. Tjan also profiles "good people" who are extraordinary leaders and motivators in their fields, providing insights from Tony Hsieh of Zappos, Beth Comstock of GE, Dominic Barton of McKinsey, author Deepak Chopra, M.D., Dean Nitin Nohria of Harvard Business School, Army General (ret.) Stanley McChrystal, jazz pianist Herbie Hancock, and a range of everyday unsung heroes. Packed with practical, often surprising advice, Good Peopleshows that the most transformative changes in business and life come down to the people we choose, and who choose us, and the values of goodness we have in common"--
Here Comes Everybody
Author: Clay Shirky
Publisher: Penguin UK
ISBN: 0141030623
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Welcome to the new future of involvement. Forming groups is easier than it�s ever been: unpaid volunteers can build an encyclopaedia together in their spare time, mistreated customers can join forces to get their revenge on airlines and high street banks, and one man with a laptop can raise an army to help recover a stolen phone. The results of this new world of easy collaboration can be both good (young people defying an oppressive government with a guerrilla ice-cream eating protest) and bad (girls sharing advice for staying dangerously skinny) but it�s here and, as Clay Shirky shows, it�s affecting � well, everybody. For the first time, we have the tools to make group action truly a reality. And they�re going to change our whole world.
Publisher: Penguin UK
ISBN: 0141030623
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Welcome to the new future of involvement. Forming groups is easier than it�s ever been: unpaid volunteers can build an encyclopaedia together in their spare time, mistreated customers can join forces to get their revenge on airlines and high street banks, and one man with a laptop can raise an army to help recover a stolen phone. The results of this new world of easy collaboration can be both good (young people defying an oppressive government with a guerrilla ice-cream eating protest) and bad (girls sharing advice for staying dangerously skinny) but it�s here and, as Clay Shirky shows, it�s affecting � well, everybody. For the first time, we have the tools to make group action truly a reality. And they�re going to change our whole world.
Creativity, Inc. (The Expanded Edition)
Author: Ed Catmull
Publisher: Random House
ISBN: 0679644504
Category : Business & Economics
Languages : en
Pages : 367
Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Publisher: Random House
ISBN: 0679644504
Category : Business & Economics
Languages : en
Pages : 367
Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.