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Author: Margo Chase
Publisher: Rockport Publishers
ISBN: 161673891X
Category : Design
Languages : en
Pages : 291
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Book Description
A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.
Author: Margo Chase
Publisher: Rockport Publishers
ISBN: 161673891X
Category : Design
Languages : en
Pages : 291
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Book Description
A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.
Author: Rob Wallace
Publisher: Rockport Publishers
ISBN: 161060184X
Category : Design
Languages : en
Pages : 273
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Book Description
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 1621536033
Category : Design
Languages : en
Pages : 227
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Book Description
A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Author: David Airey
Publisher: Pearson Education
ISBN: 0321985206
Category : Art
Languages : en
Pages : 241
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Book Description
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
Author: A Michael Shumate
Publisher:
ISBN: 9780973933321
Category :
Languages : en
Pages : 156
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Book Description
A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.
Author: Tom Geismar
Publisher: HOW Books
ISBN: 1440310327
Category : Design
Languages : en
Pages : 256
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Book Description
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Author: Eva Brann
Publisher: Paul Dry Books
ISBN: 1589882644
Category : Philosophy
Languages : en
Pages : 186
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Book Description
“In this extraordinary meditation, Eva Brann takes us to the fierce core of Heraclitus's vision and shows us the music of his language. The thought and beautiful prose in The Logos of Heraclitus are a delight.”—Barry Mazur, Harvard University “An engaged solitary, an inward-turned observer of the world, inventor of the first of philosophical genres, the thought-compacted aphorism,” “teasingly obscure in reputation, but hard-hittingly clear in fact,” “now tersely mordant, now generously humane.” Thus Eva Brann introduces Heraclitus—in her view, the West’s first philosopher. The collected work of Heraclitus comprises 131 passages. Eva Brann sets out to understand Heraclitus as he is found in these passages and particularly in his key word, Logos, the order that is the cosmos. “Whoever is captivated by the revelatory riddlings and brilliant obscurities of what remains of Heraclitus has to begin anew—accepting help, to be sure, from previous readings—in a spirit of receptivity and reserve. But essentially everyone must pester the supposed obscurantist until he opens up. Heraclitus is no less and no more pregnantly dark than an oracle…The upshot is that no interpretation has prevailed; every question is wide open.”
Author: Sean Adams
Publisher: Rockport Publishers
ISBN: 1616736348
Category : Design
Languages : en
Pages : 241
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Book Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 1581157800
Category : Design
Languages : en
Pages : 227
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Book Description
This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338
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Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
