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Real Luxury

Real Luxury PDF Author: M. Pinkhasov
Publisher: Springer
ISBN: 1137395575
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.