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Reading Shenbao

Reading Shenbao PDF Author: W. Tsai
Publisher: Springer
ISBN: 0230246710
Category : History
Languages : en
Pages : 270

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Book Description
Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.