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Author: Robert Goldman
Publisher: Psychology Press
ISBN: 0415053994
Category : Advertising
Languages : en
Pages : 261
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Book Description
Reading Ads Sociallyargues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. The fixation on whether ads are deceptive or subliminal diverts us from the real material and ideological impact of ads in modern society. The material impact of ads lies in producing and reproducing a currency of sign values that can be joined to commodities. Ideologically, the number of ads that we process numbs us into an acceptance of the social logic imposed by the framework of the commodity form. It is here that mystification takes place and here that we are encouraged to embrace reified social logic as if it were natural. Robert Goldman examines how advertisements frame meanings, and how these frames help to organize the ways we see the world. By dissecting these frames, advertisements can be made to locate the meaning of hegemony in relation to commodity culture. The book shows how ads modify meaning. It tracks the cultural contradictions of consumer advertising and examines ad campaigns which attempt to distance themselves from the rhetoric of the commodity self, pseudo-individuality, and commodity fetishism. Original, powerfully argued, and full of illuminating examples, this book will fast become a benchmark in the study of advertising culture.
Author: Robert Goldman
Publisher: Psychology Press
ISBN: 0415053994
Category : Advertising
Languages : en
Pages : 261
Get Book Here
Book Description
Reading Ads Sociallyargues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. The fixation on whether ads are deceptive or subliminal diverts us from the real material and ideological impact of ads in modern society. The material impact of ads lies in producing and reproducing a currency of sign values that can be joined to commodities. Ideologically, the number of ads that we process numbs us into an acceptance of the social logic imposed by the framework of the commodity form. It is here that mystification takes place and here that we are encouraged to embrace reified social logic as if it were natural. Robert Goldman examines how advertisements frame meanings, and how these frames help to organize the ways we see the world. By dissecting these frames, advertisements can be made to locate the meaning of hegemony in relation to commodity culture. The book shows how ads modify meaning. It tracks the cultural contradictions of consumer advertising and examines ad campaigns which attempt to distance themselves from the rhetoric of the commodity self, pseudo-individuality, and commodity fetishism. Original, powerfully argued, and full of illuminating examples, this book will fast become a benchmark in the study of advertising culture.
Author: Robert Goldman
Publisher: Routledge
ISBN: 1134938381
Category : Social Science
Languages : en
Pages : 261
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Book Description
This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.
Author: Liz Wells
Publisher: Psychology Press
ISBN: 9780415307031
Category : Art
Languages : en
Pages : 432
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Book Description
This seminal text for photography students identifies key debates in photographic theory, stimulates discussion and evaluation of the critical use of photographic images and ways of seeing. This new edition retains the thematic structure and text features of its predecessors but also expands coverage on photojournalism, digital imaging techniques, race and colonialism. The content is updated with additional international and contemporary examples and images throughout and the inclusion of colour photos. Features of this new edition include: *Key concepts and short biographies of major thinkers *Updated international and contemporary case studies and examples *A full glossary of terms, a comprehensive bibliography *Resource information, including guides to public archives and useful websites
Author: Barry Richards
Publisher: Psychology Press
ISBN: 9789058230843
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Scholars of human relations, psycho-social studies, and communications review the extensive literature on advertising in sociology and cultural studies, report the results of a study they did at the University of East London on changes in advertising over the past half century, and develop a method for the psycho-social study of all forms of public communication and of other aspects of daily life. They argue that advertising is far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. c. Book News Inc.
Author: Joel Gwynne
Publisher: Springer Nature
ISBN: 3030991547
Category : Social Science
Languages : en
Pages : 240
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Book Description
This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.
Author: Danielle Fuller
Publisher: Routledge
ISBN: 1135080372
Category : Literary Criticism
Languages : en
Pages : 371
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Book Description
Literary culture has become a form of popular culture over the last fifteen years thanks to the success of televised book clubs, film adaptations, big-box book stores, online bookselling, and face-to-face and online book groups. This volume offers the first critical analysis of mass reading events and the contemporary meanings of reading in the UK, USA, and Canada based on original interviews and surveys with readers and event organizers. The resurgence of book groups has inspired new cultural formations of what the authors call "shared reading." They interrogate the enduring attraction of an old technology for readers, community organizers, and government agencies, exploring the social practices inspired by the sharing of books in public spaces and revealing the complex ideological investments made by readers, cultural workers, institutions, and the mass media in the meanings of reading.
Author: Frank Hoffmann
Publisher: Taylor & Francis
ISBN: 1000525805
Category : Social Science
Languages : en
Pages : 192
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Book Description
Creating a nexus between techno-science and more fundamental disciplines, a phenomenon is emerging in our personal lives: we are beginning to preempt traditional sources for relationship formation; we are becoming more insular and more cautious in starting relationships. The media play an enormous role in our activities, encouraging us to self-advertise in newspapers and magazines, to participate vicariously through pornographic and borderline books, talk radio, and tabloid television, to use our telephones and computers for the ultimate in “safe sex,” to engage in video dating, and to explore many other aspects in the field of technoeroticism. As straight and gay people alike live in a time of reluctant commitments, a period of playtime, and the Age of AIDS, the time has come to chronicle the role of mass communication in our search for interpersonal connections. Media-Mediated Relationships investigates the historical, economic, psychological, and sociocultural ramifications of the print and broadcast media, motion pictures, music, and new communications technologies (computers, video, interactive media, virtual reality, phone sex) in terms of both our individual and societal concerns. An extension of “cultivation analysis” by means of systems theory, it reports on a baseline survey of over 200 people regarding relationship mediation--demonstrating yet one more example of the symbiosis among and between various media sources. A descriptive case study, Media-Mediated Relationships provides a barometer for better understanding the many “singles” and others searching for meaning and relationships in the sociocultural milieu of the 1990s and beyond.
Author: Dawn Currie
Publisher: University of Toronto Press
ISBN: 9780802082176
Category : Social Science
Languages : en
Pages : 386
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Book Description
Challenging assumptions about women's magazines, Currie looks at young readers and how they interpret the message of magazines in their everyday lives. A fascinating, sometimes surprising study of young women and their relationship with print media.
Author: Liz McFall
Publisher: SAGE
ISBN: 1412932890
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.
Author: Colleen T. Dunagan
Publisher: Oxford University Press
ISBN: 0190491396
Category : Music
Languages : en
Pages : 265
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Book Description
Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Dunagan shows in Consuming Dance, the advertising industry used dance to market items long before iPods. In this book, Dunagan lays out a comprehensive history and analysis of dance commercials to demonstrate the ways in which the form articulates with, informs, and reflects U.S. culture. In doing so, she examines dance commercials as cultural products, looking at the ways in which dance engages with television, film, and advertising in the production of cultural meaning. Throughout the book, Dunagan interweaves semiotics, choreographic analysis, cultural studies, and critical theory in an examination of contemporary dance commercials while placing the analysis within a historical context. She draws upon connections between individual dance-commercials and the discursive and production histories to provide a thorough look into brand identity and advertising's role in constructing social identities.
