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Author: Jean-Marc Lehu
Publisher: Kogan Page Publishers
ISBN: 9780749449407
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Author: Jean-Marc Lehu
Publisher: Kogan Page Publishers
ISBN: 9780749449407
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
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Languages : en
Pages : 112
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Book Description
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Languages : en
Pages : 120
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Book Description
From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.
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Languages : en
Pages : 120
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Book Description
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Languages : en
Pages : 114
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Author: Nick Kochan
Publisher: Springer
ISBN: 1349141143
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
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Languages : en
Pages : 130
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Book Description
Author: Carlos Cordón
Publisher: Routledge
ISBN: 1136345574
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
The supply chain is at the heart of every successful business organization's decision-making process. This textbook explains how to create a winning supply chain management strategy by spotlighting how senior executives in European and US companies have turned their supply chains into strategic weapons designed to convert threats, risks and outside pressures into competitive advantages. Strategic Supply Chain Management contains twenty real-world cases, all of which have been field researched by a top author team and tested out in the classroom. Each case adopts an executive leadership perspective to illuminate the real dilemmas faced by managers. The authors draw on their extensive classroom and industry experience to ensure that the writing style is geared towards an executive education readership. This elite case package will provide a complete teaching resource and authentic learning experience for MBA and executive education classes in Supply Chain Management throughout the world.
Author: Jimmy Pete
Publisher: Jimmy Pete
ISBN: 137049887X
Category : Fiction
Languages : en
Pages : 367
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Book Description
Da'Ndre Goldstein ain't exactly sure, but he's probably running from whitey down in Georgia. Instead of simply being a fugitive without a destination, though, he figures he might as well turn his unfortunate interstate flight into a productive search for his long-lost mother, Dixie. Teaming up with his jailbird father, Andre, (who is fresh out of a seventeen-year stretch in the state pen), Da'Ndre soon finds himself even deeper in doo-doo, caught in the crossfire between a long-simmering dispute between his dad, the hillbilly cops who set him up, and the fake lawyer mastermind of an illegal insurance scamming ring.
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Category : Weights and measures
Languages : en
Pages : 822
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Book Description
