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Author: Tom Ahern
Publisher: Emerson & Church, Publishers
ISBN: 9781889102078
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.
Author: Terry Axelrod
Publisher: Elton-Wolf Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Raising More Money is an organization based in Seattle that coaches nonprofits on a system for raising sustainable funding from individual donors. Axelrod, the group's founder, here lays out the rules of engagement for the Ask Event, a one-hour gathering of a large group of people that focuses on an organization's mission in order to generate multiple-year pledges for operational funding. The goal is to get away from the hand-to-mouth, burnout-generating reality of most nonprofits, which often focus on a single year's financial goals at the expense of long-term survival. Axelrod's guide puts the event into a larger fund-raising context, explains how to prepare for and hold an Ask Event, and shows how to sustain the cycle.
Author: Joseph Barbato
Publisher: Emerson & Church, Publishers
ISBN: 9781889102061
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
To attract attention to your cause, you could:o Paint your building Day-Glo orangeo Blare hip hop music from the rooftopo Have staff members sport Mohawk haircutsBut if you're a bit less bombastic, and searching for innovative (and more palatable) ways to attract ongoing attention, you'll fare much better with Joseph Barbato's Attracting the Attention Your Cause Deserves.First, let's make clear what this book is NOT.It is not a guide for writing press releases.It is not a manual for creating a speaker's bureau.It is not a treatise offering PR palaver.All of those hairs have been split many times over.Attracting the Attention Your Cause Deserves is something far more useful and invigorating to those wanting to advance the good work of their organization.Think of it as a "Trade Secrets Revealed" book, one allowing you to accomplish three critical objectives for your cause:1) Greater visibility2) A broader constituency3) More money raisedWith more than a million nonprofit organizations in existence, there's a lot of noise out there. Shouting won't get you noticed everybody's doing that. And everybody's tuning it out. What will attract attention is following Joseph Barbato's field-tested advice. Take his insider wisdom to heart. It spills over every single page of this book.Then, even if you whisper, rest assured you'll still be heard.
Author: Kay Sprinkel Grace
Publisher: Emerson & Church, Publishers
ISBN: 9781889102221
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Fundraising mistakes are a thing of the past.Or, rather, there's no excuse now for making any serious mistake.And that goes for board members, staff, novice, or veteran.If you blunder from this day forward, it's simply evidence you haven't read Kay Sprinkel Grace's new book, Fundraising Mistakes that Bedevil All Boards, in which she exposes all of the errors. Well, not every conceivable one, but at least the top ones that thwart us time and again.This is an ingenious book, and it's a wonder it wasn't written years ago.Sure, if you've attended a fundraising seminar, or read a Jerry Panas book, or perused one of the field's journals, you're familiar with a dozen or so mistakes to avoid. But the appeal of this book ? and it will become a classic ? is that in one place it gathers and discusses ALL of the biggest errors.Some, like the following, will be second nature if you've been in the field for long:o "Tax deductibility is a powerful incentive." It isn't, as you know.o "People will give just because yours is a good cause." They won't.o "Wealth is mostly what determines a person's willingness to give." Not so. Other factors are equally important.Other mistakes aren't as apparent. For example: "You need a powerful board to have a successful campaign." Truth be told, many are convinced that without a powerful board they can't succeed. Grace shows otherwise.Then, too, there are more nuanced mistakes:o "We can't raise big money - we don't know any rich people." Don't believe it. You can raise substantial dollars.o "Most people don't like to give." To the contrary, many find joy in it.o "Without a track record in annual giving, you can't have a successful capital campaign." In fact you can, but your tactics will be different.And that touches on only seven of the 40 mistakes Grace explores (and explodes).Just as anyone involved in journalism should own a copy of Strunk and White's, The Elements of Style, anyone involved in fundraising ? board member, staff, volunteer ? should have Fundraising Mistakes that Bedevil All Boards by their side.When Grace makes it so easy to avoid costly errors, it is imprudent to risk repeating them.
Author:
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 732
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Author: Great Britain. Parliament
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 730
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Author: Great Britain. Parliament
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 738
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Author: John H. Aldrich
Publisher: Rowman & Littlefield
ISBN: 153818057X
Category : Political Science
Languages : en
Pages : 515
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Book Description
Is America in the midst of an electoral transformation? What were the sources of Joseph Biden’s victory in 2020, and how do they differ from Republican and Democratic coalitions of the past? Does the Democratic victory signal a long-term decline for Republicans’ chances in presidential elections? Change and Continuity in the 2020 and 2022 Elections explores those questions by analyzing and explaining the voting behavior in the most recent presidential and midterm elections, as well as setting the results in the context of larger trends and patterns in elections studies. The authors present the latest National Election Studies data to help students see how social forces, party loyalties, and prominent issues affect voting behavior, turnout, and ultimately the results of presidential and congressional elections. Readers will come away with a better understanding of what the most recent elections mean for the future of American politics.
Author: United States. Congress. House. Committee on Appropriations
Publisher:
ISBN:
Category :
Languages : en
Pages : 780
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Author: United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law
Publisher:
ISBN:
Category : Budget
Languages : en
Pages : 696
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Author: United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice
Publisher:
ISBN:
Category : Employee rights
Languages : en
Pages : 1280
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Book Description
