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Author: Joseph Sommerville
Publisher: St. Martin's Press
ISBN: 0230619762
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Most professionals don't enjoy marketing. Even when they have a service they know will benefit the customer, they are reluctant to market it. In Rainmaking Presentations, author Joe Sommerville shows professionals that there is a marketing tool that positions professionals not as a salesperson, but as an advisor. It's the tool that puts you in front of the economic buyer most often. Whatever you call it, speech, talk, address, lunch and learn, presentation, the scenario is the same. You have somewhere between fifteen minutes to an hour to be in front of a live audience and deliver your message--and to market yourself. This book shows professionals how to: - Organize presentations effectively - Create persuasive marketing messages - Communicate technical information - Determine which professional presentations will deliver future business - Increase the ROI on every presentation you deliver
Author: Joseph Sommerville
Publisher: St. Martin's Press
ISBN: 0230619762
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Most professionals don't enjoy marketing. Even when they have a service they know will benefit the customer, they are reluctant to market it. In Rainmaking Presentations, author Joe Sommerville shows professionals that there is a marketing tool that positions professionals not as a salesperson, but as an advisor. It's the tool that puts you in front of the economic buyer most often. Whatever you call it, speech, talk, address, lunch and learn, presentation, the scenario is the same. You have somewhere between fifteen minutes to an hour to be in front of a live audience and deliver your message--and to market yourself. This book shows professionals how to: - Organize presentations effectively - Create persuasive marketing messages - Communicate technical information - Determine which professional presentations will deliver future business - Increase the ROI on every presentation you deliver
Author: Ford Harding
Publisher: Simon and Schuster
ISBN: 1605508403
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Sell and Market Like a Pro! In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to: Write articles for professional publications Make cold calls like a sales pro Network to build a lasting customer base Develop a winning sales strategy With this book at your fingertips, you'll get the marketing and sales skills you need to survive--and flourish--one sale at a time!
Author: Mike Schultz
Publisher: John Wiley & Sons
ISBN: 0470922230
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: Build rapport and trust from the first contact Create conversations with prospects, referral sources, and clients using the telephone, email, and mail Uncover the real need behind client challenges Make the case for improved business impact and return on investment (ROI) for your prospects Understand and communicate your value proposition Apply the 16 principles of influence in sales Overcome and prevent all types of objections, including money Craft profitable solutions and close the deal The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.
Author: Mitchell P. Davis
Publisher: Broadcast Interview Source, Inc
ISBN: 0934333734
Category : Reference
Languages : en
Pages : 494
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Book Description
Yearbook of Experts is America's favorite newsroom resource -- requests by tens of thousands of journalists.
Author: Harry Mills
Publisher: AMACOM
ISBN: 0814413218
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: * Identify high-profit customers and build lifelong relationships with them * Stand out from competitors by differentiating their firm, services, and people * Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.
Author: Phil Fragasso
Publisher: John Wiley & Sons
ISBN: 0470419539
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.
Author: Ford Harding
Publisher: Wiley + ORM
ISBN: 1118429680
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Every manager of a professional firm realizes that generating leads and landing new clients are critical components of any successful business venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do. Divided into two comprehensive parts-The Rainmaker Model and The Elements of Rainmaking-Creating Rainmakers outlines all the steps you should take to turn your professional staff into a powerful team of sales winners. Filled with in-depth insight and practical advice, this book will show you how to: * Generate leads * Build a strong network of contacts * Master a variety of sales techniques * Develop capable successors to current rainmakers * And much more Based on more than 100 interviews with the principals of professional firms, including many of today's preeminent rainmakers, this valuable guide has the information you need to help your company succeed.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511022397
Category : Business & Economics
Languages : en
Pages : 43
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Book Description
The must-read summary of Mike Schultz and John E. Doerr's book: "Rainmaking Conversations: Influence, Persuade and Sell in Any Situation". This complete summary of the ideas from Mike Schultz and John E. Doerr's book "Rainmaking Conversations" explains that sales conversations which fill the new customer pipeline, win new deals and create new opportunities are based on the RAIN acronym: Rapport, Aspirations & Afflictions, Impact and New Reality. In their book, the authors explain each of these aspects and how you can learn and apply them to your own conversations and reap the rewards. This summary also highlights the keys to rainmaking success and the 10 rainmaker principles for your business in order to improve selling targets. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Rainmaking Conversations" and discover the key to selling more and making it rain.
Author: Jacques Magliolo
Publisher: Business Expert Press
ISBN: 1949991040
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
This book will help you find faults and then solutions to establish a solid foundation for your company and, when required, quickly fix, coordinate recovery, raise finance, and advise you on how you can run a profitable business. Global statistics proclaim that 80 percent of new businesses fail within the first 18 months—shocking and true, but preventable. Many entrepreneurs use the poor excuse of undercapitalization, but recently over $1 trillion was invested in new projects. There are more simple and basic reasons for failure. The Rainmaker is thus called on to assist entrepreneurs to succeed past that financial ruin barrier of 18 months by helping them to properly structure and run a company that meets ultimate best practice solutions and systems—which are realistic and competitively better than peers. This book looks at how The Rainmaker is able to bring sunshine to desperate companies, by finding faults and then matching solutions to establish a solid foundation for your company and, when required, quickly fix, coordinate recovery, raise finance, and advise you on how you can run a profitable business. The Rainmaker is a combination of troubleshooter, advisor, mentor, and financier.
Author: Jeffrey J Fox
Publisher: Random House
ISBN: 1409004325
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Rainmakers are the people who bring money into their organisations and this book is packed with hints and tips to pursue prospective customers and keep them.