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Author: Lynne Gross
Publisher: Taylor & Francis
ISBN: 1136068856
Category : Performing Arts
Languages : en
Pages : 345
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Book Description
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Author: Lynne Gross
Publisher: Taylor & Francis
ISBN: 1136068856
Category : Performing Arts
Languages : en
Pages : 345
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Book Description
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Author: Herbert H. Howard
Publisher: Macmillan College
ISBN:
Category : Performing Arts
Languages : en
Pages : 394
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Book Description
Author: Edwin T. Vane
Publisher: Taylor & Francis US
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers. You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.
Author: Lynne Gross
Publisher: CRC Press
ISBN: 1136068864
Category : Art
Languages : en
Pages : 345
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Book Description
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Author: V. Jackson Smith
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 188
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Book Description
Author: Susan Tyler Eastman
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 410
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Book Description
Author: David Wise
Publisher: DIANE Publishing
ISBN: 1437930727
Category : Business & Economics
Languages : en
Pages : 51
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Book Description
The media industry plays a vital role in informing and entertaining the public. Media ownership and the availability of diverse programming have been a long-standing concern of Congress. Despite numerous programming choices in TV and radio available to the public, independently produced programming ¿ that is, programming not affiliated with broadcast networks or cable operators ¿ has decreased through the years. This report discusses: (1) the extent to which the sources of TV programming have changed over the last decade; (2) the factors industry stakeholders identified as affecting the availability of independent TV programming; and (3) the factors industry stakeholders identified as influencing programming decisions in radio. Illus.
Author: National Association of Radio and Television Broadcasters
Publisher:
ISBN:
Category : Television broadcasting
Languages : en
Pages : 24
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Book Description
Author: Susan Tyler Eastman
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 616
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Book Description
This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.
Author:
Publisher:
ISBN:
Category : Radio stations
Languages : en
Pages : 162
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Book Description
