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Author: Kansas State Agricultural College
Publisher:
ISBN:
Category :
Languages : en
Pages : 1708
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Book Description
Author: Kansas State Agricultural College
Publisher:
ISBN:
Category :
Languages : en
Pages : 1708
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Book Description
Author: Milton Babb
Publisher: HPN Books
ISBN: 1935377167
Category : Business & Economics
Languages : en
Pages : 97
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Book Description
An illustrated history of Hunt County, Texas, paired with histories of the local companies.
Author: William Shurtleff; Akiko Aoyagi
Publisher: Soyinfo Center
ISBN: 1948436280
Category : Social Science
Languages : en
Pages : 1087
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Book Description
The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 162 photographs and illustrations - including many early seed catalog covers. Free of charge in digital PDF format.
Author: Everett M. Rogers
Publisher: Simon and Schuster
ISBN: 0743258231
Category : Business & Economics
Languages : en
Pages : 577
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Book Description
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Author: Army Medical Library (U.S.)
Publisher:
ISBN:
Category : Bibliography
Languages : en
Pages : 1256
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Book Description
"Collection of incunabula and early medical prints in the library of the Surgeon-general's office, U.S. Army": Ser. 3, v. 10, p. 1415-1436.
Author: Indiana. School for the Blind, Indianapolis
Publisher:
ISBN:
Category :
Languages : en
Pages : 2078
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Book Description
Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Incunabula
Languages : en
Pages : 1256
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Book Description
Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 1412
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Book Description
Author: Everett M. Rogers
Publisher: Simon and Schuster
ISBN: 1451602472
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Author: Arvind Singhal
Publisher: SAGE
ISBN: 9780761934776
Category : Language Arts & Disciplines
Languages : en
Pages : 264
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Book Description
This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.
