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Author: Danielle Gardner
Publisher: Danielle Gardner
ISBN: 9780645313840
Category :
Languages : en
Pages : 84
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Book Description
If conventional business and marketing advice has not landed in your heart and soul very well, and keeps you chained to your screens (when you'd rather spend more time off line), then this book is for you!Quiet Marketing is a book for highly sensitive solopreneurs who are seeking a calm, uncomplicated, minimal approach to business and online visibility.Inside, you'll learn:* How quiet marketing is not about playing small, being shy or being invisible in the marketplace. * Simple ways for your ideal clients to discover you that don't require you to be online all the time. * How to work from a smaller plate, do less things (better) and accomplish more. * About trusting your ideas, especially when they are contrary to what everyone else is saying and doing..* About your role in influencing positive change in the world through your message.And much more!This book will inspire you to think about and do marketing differently, spark fresh hope and possibilities for your business, show you practical ways to prioritise your wellbeing, and give you confidence to create success on your own terms.
Author: Danielle Gardner
Publisher: Danielle Gardner
ISBN: 9780645313840
Category :
Languages : en
Pages : 84
Get Book Here
Book Description
If conventional business and marketing advice has not landed in your heart and soul very well, and keeps you chained to your screens (when you'd rather spend more time off line), then this book is for you!Quiet Marketing is a book for highly sensitive solopreneurs who are seeking a calm, uncomplicated, minimal approach to business and online visibility.Inside, you'll learn:* How quiet marketing is not about playing small, being shy or being invisible in the marketplace. * Simple ways for your ideal clients to discover you that don't require you to be online all the time. * How to work from a smaller plate, do less things (better) and accomplish more. * About trusting your ideas, especially when they are contrary to what everyone else is saying and doing..* About your role in influencing positive change in the world through your message.And much more!This book will inspire you to think about and do marketing differently, spark fresh hope and possibilities for your business, show you practical ways to prioritise your wellbeing, and give you confidence to create success on your own terms.
Author: Mary Christensen
Publisher: AMACOM
ISBN: 081440054X
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry. As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners. To truly reach their earning potential, network marketers need the right tools. This powerful training manual shows you how to: master the six core skills of successful network marketing sharpen their salesmanship become more persuasive build relationships overcome roadblocks radiate positive energy find and attract quality people be powerful coaches and mentors With equal parts advice and inspiration, as well as helpful worksheets and exercises, Be a Network Marketing Superstar gives network marketers the know-how and confidence they need to join the ranks of the top moneymakers.
Author: Geoffrey Colon
Publisher: AMACOM
ISBN: 0814437400
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Author: Philip Kotler
Publisher: Harvard Business Press
ISBN: 9781578516001
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.
Author: Leslie Patricelli
Publisher: Candlewick Press
ISBN: 0763644773
Category : Juvenile Fiction
Languages : en
Pages : 35
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Book Description
Monkey Mike is reprimanded for making noise when he taps pencils and clangs trash cans until he sees a drum set in the music store and puts his hands-on talents to work in a most impressive way.
Author: John R. Brandt
Publisher: HarperCollins Leadership
ISBN: 1400213681
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization can innovate in ways that delight customers and attract top-level talent. Nincompoopery--terrible customer service, idiotic business processes, and soul-crushing management practices--surrounds all of us. We lose time, patience, and profits as stuck-in-the-past organizations actively prevent us (and our customers) from getting the value we (and they) deserve. In Nincompoopery, Brandt leverages research across thousands of companies to show leaders how to find and kill the corporate stupidity that drives customers crazy. It usually starts by asking simple questions, such as: Why should our customers have to rekey their data multiple times to make a single purchase? Why are there four levels of approval just to order basic supplies? Why can’t we get qualified candidates for open positions, or provide new employees with decent training? In short: How did we become such nincompoops? And when will we stop? Brandt has worked with hundreds of companies to help them outwit competitors, and in this book, he shares his unique blueprint for success. Nincompoopery offers leaders the answers they need--and the profits they crave--with a scoop of humor on the side.
Author: Kristen Kalp
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537316000
Category :
Languages : en
Pages : 218
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Book Description
You're an introvert. You don't do loud, jazz-hands-y marketing activities, and you avoid networking like the plague. I know all about the ways your brain messes with your sense of self and your confidence because you're an introvert. The inner voices get all crazy and tell you all the stuff you "should" be doing to grow your business, only it feels terrible. Most of the extroverted business-building suggestions feel approximately as fun as poking your eyes out with spoons while getting run over by a dump truck. So you don't do them. Your decreasing confidence leads to declining interest in your business, which leads to decreasing profits. It becomes a vicious cycle that costs you thousands of dollars per year. More despair, fewer dollars, less interest in your business. Aaaaand repeat. We can stop that cycle with some simple changes that don't even involve leaving the house. As an introvert, your website has to do a TON of heavy lifting for your business. It has to get peeps to figure out what you do, fall in love with you, and then hand over their hard-earned money without once interacting with you personally. That's where Introverts at Work comes in. Together, we'll quickly and strategically revamp the words on your website to express more of who you are in business. We'll sell your stuff without hiding from the word 'sales' or falling into drone/corporate/professional mode. But first, you'll have to do some digging. You'll have to face your own fears of being judged for being too ______ or not _______ enough. You'll have to teach people how to treat you - meaning that you'll no longer answer e-mails at all hours of the day and night, that you'll refuse to fulfill that last minute order without a rush charge, and that you won't _______________ for any amount of money, where ______ is defined by you as the last thing on earth you want to do, ever. You'll have to say "no" way more often than you are right now. You'll have to share the truth about who you are with your website's visitors. The deep truth, not just the 'I like lipstick and making stuff' truth. You'll have to actively and willingly push money away from people who aren't a good fit, who don't share your values, or whom you just plain can't stand. You'll have to be a little bit vulnerable and a whole f***ing lot of brave. When you're done - when you've articulated your distinctive business flavor and then actively expressed it all over your website and your marketing materials - you'll be more powerful. Your business will be more directly aligned with who you are in the world. (It will probably be WAY more profitable, too.) You'll want to cuddle and/or spoon with your business at night, instead of dreading the work you put into it. In fact, you probably won't be able to keep your hands off of it.;) If you know that you need help expressing exactly who you are through your business - and that both thrills and scares the sh*t out of you - read this book.
Author: Debra Meyerson
Publisher: Harvard Business School Press
ISBN: 9781591393252
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
This text explores the experiences of tempered radicals. These are people who want to become valued and successful members of their organisations without selling out on who they are and what they believe in.
Author: Bill Nussey
Publisher: iUniverse
ISBN: 0595330606
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com
Author: Arun Kumar & N. Meenakshi
Publisher: Vikas Publishing House
ISBN: 8125942599
Category : Business & Economics
Languages : en
Pages : 969
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Book Description
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
