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Author: Kevin Hora
Publisher:
ISBN: 9781781191255
Category : Public relations
Languages : en
Pages :
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Book Description
Author: Kevin Hora
Publisher:
ISBN: 9781781191255
Category : Public relations
Languages : en
Pages :
Get Book Here
Book Description
Author: Kevin Hora
Publisher: Oak Tree Press (Ireland)
ISBN: 9781781191231
Category : Electronic books
Languages : en
Pages : 115
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Book Description
Quick Win Public Relations is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises. It is especially helpful for small and medium-sized enterprises and owner-managed businesses. Further and higher education students, and students on professional courses, will find it an invaluable study aid, while educators will find it a useful quick reference guide. The book is divided into five sections, designed to take you from basic understanding of essential concepts, through practical ability in handling PR tactics, to creative and strategic practices that can make organisations and practitioners stand apart as excellent communicators: OCoPR Essentials helps you to understand what public relations is really about, offering easy-to-grasp introductions to relationship and reputation management, engaging with publics, and different uses of PR. It also shows how PR complements the marketing and human resources functions within your organisation, and the role it plays in enabling you to communicate more effectively with external publics; OCoEngaging with Professionals contains useful tips and techniques for building good relationships with journalists, photographers and graphic designers. With easy-to-follow advice on organising media events, you will be able to enhance the quality of your media work and gain better coverage; OCoPractical PR Skills focuses on the essential writing skills that form every practitionerOCOs basic armoury OCo press releases, holding statements, feature articles, photograph captions and speeches; OCoEngaging Online has become vital to the success of any organisationOCOs communications, and this section provides a practical guide to different types of social media, including the use of podcasts and blogs; OCoPR Excellence takes you on a whistlestop tour of advanced strategies. Beginning with internal communication audits, the section delves into reputation management, implementing corporate social responsibility (CSR) programmes, lobbying, activism, and issues and crisis management. Each section contains useful OCyHintsOCO boxes and mini case studies OCyIn PracticeOCO, which use examples of excellent PR practice to illustrate key points. The sections can be read in sequence, growing progressively more complex and strategic, or may be dipped in and out of as needs arise. As an alternative, you can focus on specific topics using the grid in the Contents pages. Each question is cross-referenced with others to build a more complete understanding of the topic. "
Author: M. Larry Litwin
Publisher: AuthorHouse
ISBN: 1438994753
Category : Business & Economics
Languages : en
Pages : 586
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Book Description
"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter
Author: Jennefer Witter
Publisher: AMACOM
ISBN: 0814434371
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author: Robert Wynne
Publisher: Maven House
ISBN: 1938548795
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences with powerful content marketing, and measure PR success. Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. Public relations is the persuasion business. It’s about convincing the media, potential customers, the public – someone – to do something the reader wants – write about their firm or client, purchase their service or product, support their ideas. The book is perfect for entrepreneurs, small business owners, students, and those new to the PR business. It differs dramatically from the competition in that it separates fact from fiction, reality from fantasy. Readers will learn that there are no easy solutions and quick results (in spite of what many authors say). Persuading people to buy products or services or support causes is difficult. But there are tactics that work, and readers will find them in this book. They’ll learn: What PR really is . . . and isn’t, why it works, and why advertising doesn't Proven techniques for performing the essential PR functions needed to effectively promote products, services, and causes Where the media get their stories as well as secrets about how to reach and influence them Why most social media is a waste of time, but how some social media strategies for PR really work How to use self-published posts, articles, videos, and other forms of content marketing to support their PR efforts Why the five best PR campaigns of all time succeeded Techniques to gauge the impact of their PR efforts Bottom line: readers will learn that how well they write and deliver their messages are the keys to PR success. And this book will offer them those keys – the essential tools they need to know and will soon be able to master.
Author: Eric Yaverbaum
Publisher: John Wiley & Sons
ISBN: 0471772720
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author: Liz H. Kelly
Publisher:
ISBN: 9780578349091
Category :
Languages : en
Pages : 278
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Book Description
8-Second PR - 2nd Edition (2022) is a New Crash Course in Public Relations with 20 New Strategies and Story Reinvention Chapter for a Post-Pandemic World! Learn PR Secrets to get national media interviews, and increase sales using the power of publicity! Are you ready to take your brand to the next level using earned media interviews (TV, print, radio, podcast) that are 3x more valuable than any paid ad? Make this your most successful year using this proven 8-step publicity process! 8-Second PR: New Public Relations Crash Course (2nd Edition, 2022) can teach you how to develop a Wow Story, relevant media hooks and powerful pitches to secure hundreds of national, local and podcast interviews. Find out how to get your brand story covered by traditional media (TODAY Show, CNN, PBS, BBC World News, TIME, The Wall Street Journal, NPR Marketplace, Fast Company, Psychology Today) and digital PR (podcasts, influencers, social media, videos, blogs) so you can increase your credibility, brand awareness and Search Engine Optimization (SEO). With the average attention span of an adult now being 8 seconds (less than a goldfish), you can learn how to be clear, concise and compelling in all your marketing messages, media pitches and interviews. Based on 15+ years of marketing and public relations experience, you'll learn Award-Winning Author Liz H Kelly's PR Success Strategies with priceless case studies and templates that most agencies would never share. If you are a brand, expert, author, CEO, small business, entrepreneur, speaker and/or marketing professional, this "PR for Dummies" style book is a must-have for your brand success.
Author: Gini Dietrich
Publisher: Pearson Education
ISBN: 078974886X
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author: Don Middleberg
Publisher: Grupo Planeta (GBS)
ISBN: 9788423418145
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
"In Winning PR in the Wired World, Internet PR guru Don Middleberg charts the course for getting the most from this ultimate communications tool. By detailing the evolution of the digital communications era, analyzing his original research, and examining some high-profile PR successes and failures, Middleberg offers a hard-hitting and informative guide to what's new, what works, and what doesn't in communications today." "Readers will gain insight into the benefits of combining online and offline tactics and get a tutorial in Middleberg's four fast "rules" or successful PR."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author:
Publisher: ivy k Pendleton
ISBN:
Category :
Languages : en
Pages : 105
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Book Description
