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Author: Deborah Weinswig
Publisher: Kogan Page Publishers
ISBN: 1398609625
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.
Author: Deborah Weinswig
Publisher: Kogan Page Publishers
ISBN: 1398609625
Category : Business & Economics
Languages : en
Pages : 321
Get Book Here
Book Description
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.
Author: Alice Harter
Publisher: BoD – Books on Demand
ISBN: 3758306841
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards faster delivery has led to the emergence of a new business model that is transforming online-to-offline markets by providing a new time-critical service: Quick commerce promises to deliver products to consumers within minutes, ensuring almost immediate gratification of instant consumer needs. The main objective of this cumulative dissertation is to provide a better understanding of delivery time in quick commerce and its impact on consumer behavior. To this end, the author presents three independent articles, which are nested in a general introduction and conclusion. Article 1 is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to waiting time in various settings. Article 2 investigates how deviations from communicated delivery times relate to consumer repurchase behavior in quick commerce. Article 3 examines how consumers' purchase intentions depend on both their motivation for the purchase and the product type in question. The results of this dissertation contribute to prior research by (1) synthesizing and integrating existing evidence on consumer responses to waiting times, (2) providing knowledge about the effects of late and early deliveries on consumer behavior in quick commerce, and (3) improving the understanding of two important purchase factors (purchase motivation and product type) that may moderate the effect of delivery time on consumer behavior.
Author: Sharon Gai
Publisher: Springer Nature
ISBN: 9811900035
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3031318366
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Author: Mário Vale
Publisher: Springer Nature
ISBN: 3031535944
Category :
Languages : en
Pages : 227
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Book Description
Author: Gerrit Heinemann
Publisher: Springer Nature
ISBN: 365838316X
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns. Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres. The content - From stationary Retail to intelligent Retail - Threats to the stationary retail trade - Basic requirements and manifestations of intelligent Retail - Examples of intelligent retail of the future - Risks for intelligent Retail
Author: Subrata Chattopadhyay
Publisher: CRC Press
ISBN: 1003828922
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public. The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.
Author: George Crabb
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 768
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 600
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Author:
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Category :
Languages : en
Pages : 590
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