Author: James Welker
Publisher: University of Hawaii Press
ISBN: 0824892232
Category : Social Science
Languages : en
Pages : 312
Book Description
The boys love (BL) genre was created for girls and women by young female manga (comic) artists in early 1970s Japan to challenge oppressive gender and sexual norms. Over the years, BL has seen almost irrepressible growth in popularity and since the 2000s has become a global media phenomenon, weaving its way into anime, prose fiction, live-action dramas, video games, audio dramas, and fan works. BL’s male–male romantic and sexual relationships have found a particularly receptive home in other parts of Asia, where strong local fan communities and locally produced BL works have garnered a following throughout the region, taking on new meanings and engendering widespread cultural effects. Queer Transfigurations is the first detailed examination of the BL media explosion across Asia. The book brings together twenty-one scholars exploring BL media, its fans, and its sociocultural impacts in a dozen countries in East, Southeast, and South Asia—and beyond. Contributors draw on their expertise in an array of disciplines and fields, including anthropology, fan studies, gender and sexuality studies, history, literature, media studies, political science, and sociology to shed light on BL media and its fandoms. Queer Transfigurations reveals the far-reaching influences of the BL genre, demonstrating that it is truly transnational and transcultural in diverse cultural contexts. It has also helped bring about positive changes in the status of LGBT(Q) people and communities as well as enlighten local understandings of gender and sexuality throughout Asia. In short, Queer Transfigurations shows that, some fifty years after the first BL manga appeared in print, the genre is continuing to reverberate and transform lives.
Queer Transfigurations
Author: James Welker
Publisher: University of Hawaii Press
ISBN: 0824892232
Category : Social Science
Languages : en
Pages : 312
Book Description
The boys love (BL) genre was created for girls and women by young female manga (comic) artists in early 1970s Japan to challenge oppressive gender and sexual norms. Over the years, BL has seen almost irrepressible growth in popularity and since the 2000s has become a global media phenomenon, weaving its way into anime, prose fiction, live-action dramas, video games, audio dramas, and fan works. BL’s male–male romantic and sexual relationships have found a particularly receptive home in other parts of Asia, where strong local fan communities and locally produced BL works have garnered a following throughout the region, taking on new meanings and engendering widespread cultural effects. Queer Transfigurations is the first detailed examination of the BL media explosion across Asia. The book brings together twenty-one scholars exploring BL media, its fans, and its sociocultural impacts in a dozen countries in East, Southeast, and South Asia—and beyond. Contributors draw on their expertise in an array of disciplines and fields, including anthropology, fan studies, gender and sexuality studies, history, literature, media studies, political science, and sociology to shed light on BL media and its fandoms. Queer Transfigurations reveals the far-reaching influences of the BL genre, demonstrating that it is truly transnational and transcultural in diverse cultural contexts. It has also helped bring about positive changes in the status of LGBT(Q) people and communities as well as enlighten local understandings of gender and sexuality throughout Asia. In short, Queer Transfigurations shows that, some fifty years after the first BL manga appeared in print, the genre is continuing to reverberate and transform lives.
Publisher: University of Hawaii Press
ISBN: 0824892232
Category : Social Science
Languages : en
Pages : 312
Book Description
The boys love (BL) genre was created for girls and women by young female manga (comic) artists in early 1970s Japan to challenge oppressive gender and sexual norms. Over the years, BL has seen almost irrepressible growth in popularity and since the 2000s has become a global media phenomenon, weaving its way into anime, prose fiction, live-action dramas, video games, audio dramas, and fan works. BL’s male–male romantic and sexual relationships have found a particularly receptive home in other parts of Asia, where strong local fan communities and locally produced BL works have garnered a following throughout the region, taking on new meanings and engendering widespread cultural effects. Queer Transfigurations is the first detailed examination of the BL media explosion across Asia. The book brings together twenty-one scholars exploring BL media, its fans, and its sociocultural impacts in a dozen countries in East, Southeast, and South Asia—and beyond. Contributors draw on their expertise in an array of disciplines and fields, including anthropology, fan studies, gender and sexuality studies, history, literature, media studies, political science, and sociology to shed light on BL media and its fandoms. Queer Transfigurations reveals the far-reaching influences of the BL genre, demonstrating that it is truly transnational and transcultural in diverse cultural contexts. It has also helped bring about positive changes in the status of LGBT(Q) people and communities as well as enlighten local understandings of gender and sexuality throughout Asia. In short, Queer Transfigurations shows that, some fifty years after the first BL manga appeared in print, the genre is continuing to reverberate and transform lives.
Brown Trans Figurations
Author: Francisco J. Galarte
Publisher: University of Texas Press
ISBN: 1477322132
Category : Social Science
Languages : en
Pages : 197
Book Description
One of the first books focused solely on the trans Latinx experience, Brown Trans Figurations describes how transness and brownness interact within queer, trans, and Latinx historical narratives and material contexts.
Publisher: University of Texas Press
ISBN: 1477322132
Category : Social Science
Languages : en
Pages : 197
Book Description
One of the first books focused solely on the trans Latinx experience, Brown Trans Figurations describes how transness and brownness interact within queer, trans, and Latinx historical narratives and material contexts.
Political Choreographies, Decolonial Theories, Trans Bodies
Author: Marina Gržinić
Publisher: Cambridge Scholars Publishing
ISBN: 1527501477
Category : Art
Languages : en
Pages : 284
Book Description
This book opens a discussion on bodies, gender, and decolonial horizons, subjects that are increasingly becoming a political front in the search for justice. It offers an in-depth look at the positions and current developments in decolonial theory, Black Marxism, trans* studies, and contemporary performance research and practice. The focus is on decolonial theory and trans* bodies, bringing forth a discussion of otherness shaped by race, class, and trans*. What kind of body, movement, and politics can be conceived to attack the neoliberal current with its accelerated digital changes and seemingly dispersed, but in reality hyper-flexible, bureaucratic controls?
Publisher: Cambridge Scholars Publishing
ISBN: 1527501477
Category : Art
Languages : en
Pages : 284
Book Description
This book opens a discussion on bodies, gender, and decolonial horizons, subjects that are increasingly becoming a political front in the search for justice. It offers an in-depth look at the positions and current developments in decolonial theory, Black Marxism, trans* studies, and contemporary performance research and practice. The focus is on decolonial theory and trans* bodies, bringing forth a discussion of otherness shaped by race, class, and trans*. What kind of body, movement, and politics can be conceived to attack the neoliberal current with its accelerated digital changes and seemingly dispersed, but in reality hyper-flexible, bureaucratic controls?
Transfiguring Women in Late Twentieth-Century Japan
Author: James Welker
Publisher: University of Hawaii Press
ISBN: 0824898230
Category : Social Science
Languages : en
Pages : 265
Book Description
Transfiguring Women in Late Twentieth-Century Japan: Feminists, Lesbians, and Girls' Comics Artists and Fans examines three dynamic and overlapping communities of women and adolescent girls who challenged Japanese gender and sexual norms in the 1970s and 1980s. These spheres encompassed activists in the ūman ribu (women’s liberation) movement, members of the rezubian (lesbian) community, and artists and readers of queer shōjo manga (girls’ comics). Individually and collectively, they found the normative understanding of the category “women” untenable and worked to redefine and expand its meaning by transfiguring ideas, images, and practices selectively appropriated from the “West.” They did so, however, while remaining firmly fixed on the local. Thus, for many, this ostensibly Western focus was not a turn away from Japan but integral to their understanding of being a woman within Japan. Following broad historical overviews of the ūman ribu, rezubian, and queer shōjo manga spheres, the book takes a deeper look through the lenses of terminology, translation, and travel to offer a window onto how acts of transfiguration reshaped what it meant to be a woman in Japan. The work draws on a vast archive that encompasses early twentieth-century dictionaries, sexology texts, and literature; postwar women’s and men’s magazines and pornography; translated feminist and lesbian texts; comics and animation; and newsletters, fanzines, and other heretofore largely unexamined ephemera. The volume’s characterization of the era is also greatly enriched by interviews with more than sixty individuals. Transfiguring Women in Late Twentieth-Century Japan demonstrates that the transfiguration of Western culture into something locally meaningful had tangible effects beyond newly (re)created texts, practices, images, and ideas within the ūman ribu, rezubian, and queer shōjo manga communities. The individuals and groups involved were themselves transformed. More broadly, their efforts forged new understandings of “women” in Japan, creating space for a greater number of public roles not bound to being a mother or a wife, as well as a greater diversity of gender and sexual expression that reached far beyond the Japanese border.
Publisher: University of Hawaii Press
ISBN: 0824898230
Category : Social Science
Languages : en
Pages : 265
Book Description
Transfiguring Women in Late Twentieth-Century Japan: Feminists, Lesbians, and Girls' Comics Artists and Fans examines three dynamic and overlapping communities of women and adolescent girls who challenged Japanese gender and sexual norms in the 1970s and 1980s. These spheres encompassed activists in the ūman ribu (women’s liberation) movement, members of the rezubian (lesbian) community, and artists and readers of queer shōjo manga (girls’ comics). Individually and collectively, they found the normative understanding of the category “women” untenable and worked to redefine and expand its meaning by transfiguring ideas, images, and practices selectively appropriated from the “West.” They did so, however, while remaining firmly fixed on the local. Thus, for many, this ostensibly Western focus was not a turn away from Japan but integral to their understanding of being a woman within Japan. Following broad historical overviews of the ūman ribu, rezubian, and queer shōjo manga spheres, the book takes a deeper look through the lenses of terminology, translation, and travel to offer a window onto how acts of transfiguration reshaped what it meant to be a woman in Japan. The work draws on a vast archive that encompasses early twentieth-century dictionaries, sexology texts, and literature; postwar women’s and men’s magazines and pornography; translated feminist and lesbian texts; comics and animation; and newsletters, fanzines, and other heretofore largely unexamined ephemera. The volume’s characterization of the era is also greatly enriched by interviews with more than sixty individuals. Transfiguring Women in Late Twentieth-Century Japan demonstrates that the transfiguration of Western culture into something locally meaningful had tangible effects beyond newly (re)created texts, practices, images, and ideas within the ūman ribu, rezubian, and queer shōjo manga communities. The individuals and groups involved were themselves transformed. More broadly, their efforts forged new understandings of “women” in Japan, creating space for a greater number of public roles not bound to being a mother or a wife, as well as a greater diversity of gender and sexual expression that reached far beyond the Japanese border.
Manga
Author: Shige (CJ) Suzuki
Publisher: Bloomsbury Publishing
ISBN: 1350072370
Category : Art
Languages : en
Pages : 281
Book Description
A wide-ranging introductory guide for readers making their first steps into the world of manga, this book helps readers explore the full range of Japanese comic styles, forms and traditions from its earliest texts to the internationally popular comics of the 21st century. In an accessible and easy-to-navigate format, the book covers: · The history of Japanese comics, from influences in early visual culture to the global 'Manga Boom' of the 1990s to the present · Case studies of texts reflecting the range of themes, genres, forms and creators, including Osamu Tezuka, Machiko Hasegawa and Katsuhiro Otomo · Key themes and contexts – from gender and sexuality, to history and censorship · Critical approaches to manga, including definitions, biography and reception and global publishing contexts The book includes a bibliography of essential critical writing on manga, discussion questions for classroom use and a glossary of key critical terms.
Publisher: Bloomsbury Publishing
ISBN: 1350072370
Category : Art
Languages : en
Pages : 281
Book Description
A wide-ranging introductory guide for readers making their first steps into the world of manga, this book helps readers explore the full range of Japanese comic styles, forms and traditions from its earliest texts to the internationally popular comics of the 21st century. In an accessible and easy-to-navigate format, the book covers: · The history of Japanese comics, from influences in early visual culture to the global 'Manga Boom' of the 1990s to the present · Case studies of texts reflecting the range of themes, genres, forms and creators, including Osamu Tezuka, Machiko Hasegawa and Katsuhiro Otomo · Key themes and contexts – from gender and sexuality, to history and censorship · Critical approaches to manga, including definitions, biography and reception and global publishing contexts The book includes a bibliography of essential critical writing on manga, discussion questions for classroom use and a glossary of key critical terms.
Routledge Handbook of Chinese Gender & Sexuality
Author: Jamie J. Zhao
Publisher: Taylor & Francis
ISBN: 1040015190
Category : Social Science
Languages : en
Pages : 398
Book Description
This Handbook offers a rich survey of topics concerning historical, modern and contemporary Chinese genders and sexualities. Exploring gender and sexuality as key dimensions of China’s modernisation and globalisation, this Handbook effectively situates Chinese gender and sexuality in transnational and transcultural contexts. It also spotlights nonnormative practices and emancipatory potentials within mainstream, heterosexual-dominated and patriarchally structured settings. It serves as a definitive study, research and resource guide for emerging gender and sexuality issues in the Chinese-speaking world. This Handbook covers interdisciplinary methodologies, perspectives and topics, including: History Literature Art Fashion Migration Translation Sex and desire Film and television Digital media Star and fan cultures Fantasies and lives of women and LGBTQ+ groups Social movements Transnational feminist and queer politics Paying acute attention to nonnormative genders and sexualities and emphasising the intersectionality of gender, sexuality, nationality, ethnicity and class, this Handbook offers an essential, field-defining text to Chinese gender and sexuality studies.
Publisher: Taylor & Francis
ISBN: 1040015190
Category : Social Science
Languages : en
Pages : 398
Book Description
This Handbook offers a rich survey of topics concerning historical, modern and contemporary Chinese genders and sexualities. Exploring gender and sexuality as key dimensions of China’s modernisation and globalisation, this Handbook effectively situates Chinese gender and sexuality in transnational and transcultural contexts. It also spotlights nonnormative practices and emancipatory potentials within mainstream, heterosexual-dominated and patriarchally structured settings. It serves as a definitive study, research and resource guide for emerging gender and sexuality issues in the Chinese-speaking world. This Handbook covers interdisciplinary methodologies, perspectives and topics, including: History Literature Art Fashion Migration Translation Sex and desire Film and television Digital media Star and fan cultures Fantasies and lives of women and LGBTQ+ groups Social movements Transnational feminist and queer politics Paying acute attention to nonnormative genders and sexualities and emphasising the intersectionality of gender, sexuality, nationality, ethnicity and class, this Handbook offers an essential, field-defining text to Chinese gender and sexuality studies.
Transfigurations
Author: Asbjørn Grønstad
Publisher: Leiden University Press
ISBN:
Category : Literary Criticism
Languages : en
Pages : 288
Book Description
In many senses, viewers have cut their teeth on the violence in American cinema: from Anthony Perkins slashing Janet Leigh in the most infamous of shower scenes; to the 1970s masterpieces of Martin Scorsese, Sam Peckinpah and Francis Ford Coppola; to our present-day undertakings in imagining global annihilations through terrorism, war, and alien grudges. Transfigurations brings our cultural obsession with film violence into a renewed dialogue with contemporary theory. Grnstad argues that the use of violence in Hollywood films should be understood semiotically rather than viewed realistically; Tranfigurations thus alters both our methodology of reading violence in films and the meanings we assign to them, depicting violence not as a self-contained incident, but as a convoluted network of our own cultural ideologies and beliefs.
Publisher: Leiden University Press
ISBN:
Category : Literary Criticism
Languages : en
Pages : 288
Book Description
In many senses, viewers have cut their teeth on the violence in American cinema: from Anthony Perkins slashing Janet Leigh in the most infamous of shower scenes; to the 1970s masterpieces of Martin Scorsese, Sam Peckinpah and Francis Ford Coppola; to our present-day undertakings in imagining global annihilations through terrorism, war, and alien grudges. Transfigurations brings our cultural obsession with film violence into a renewed dialogue with contemporary theory. Grnstad argues that the use of violence in Hollywood films should be understood semiotically rather than viewed realistically; Tranfigurations thus alters both our methodology of reading violence in films and the meanings we assign to them, depicting violence not as a self-contained incident, but as a convoluted network of our own cultural ideologies and beliefs.
Polarizing Dreams
Author: Pil Ho Kim
Publisher: University of Hawaii Press
ISBN: 0824899865
Category : History
Languages : en
Pages : 245
Book Description
Anyone genuinely curious about what makes South Korean pop culture tick should look no further than Gangnam. Celebrated in a song by an unlikely K-pop superstar named Psy in 2012, Gangnam is the epicenter of Hallyu, the Korean Wave. It is an exclusive zone of privilege and wealth that has lured pop culture industries since the 1980s and fueled the aspirations of Seoul’s middle class, producing in its wake the “dialectical images” of the modern city described by Walter Benjamin: sweet dreams and nightmares, visions of heaven and hell, scenes of spectacular rises and great falls. In Polarizing Dreams, Pil Ho Kim presents South Korea’s Gangnam-style urban development as a unique case of cultural globalization in the age of social polarization. Unlike previous genre- or industry-focused publications on Hallyu, Polarizing Dreams mobilizes sources that may be unknown to many K-pop fans—dissident poetry and protest songs from the 1980s, B-rated adult films, tour bus disco music, obscure early works by famous authors and filmmakers, interviews with sex workers and urban entrepreneurs—to weave together Gangnam’s rich backstory and give readers a deeper appreciation of such acclaimed films as Bong Joon Ho’s Parasite and Lee Chang-dong’s Burning and the Netflix drama series Squid Game. Kim takes an unflinching look at the darker side of Korean society that includes school bullying, entertainment industry scandals, and misogynistic violence, all of which have provided compelling narratives for an increasing number of Hallyu media products. The Gangnam portrayed in this volume is the site of rampant disaster capitalism and rising inequality as well as the engine of cultural and technological innovation. In short, Gangnam is at the heart of Korea’s global-polarization. As one of a handful of books on Korean cultural history that bridges the twentieth and the twenty-first centuries, Polarizing Dreams will have a lasting impact on the study of Korean pop culture and beyond.
Publisher: University of Hawaii Press
ISBN: 0824899865
Category : History
Languages : en
Pages : 245
Book Description
Anyone genuinely curious about what makes South Korean pop culture tick should look no further than Gangnam. Celebrated in a song by an unlikely K-pop superstar named Psy in 2012, Gangnam is the epicenter of Hallyu, the Korean Wave. It is an exclusive zone of privilege and wealth that has lured pop culture industries since the 1980s and fueled the aspirations of Seoul’s middle class, producing in its wake the “dialectical images” of the modern city described by Walter Benjamin: sweet dreams and nightmares, visions of heaven and hell, scenes of spectacular rises and great falls. In Polarizing Dreams, Pil Ho Kim presents South Korea’s Gangnam-style urban development as a unique case of cultural globalization in the age of social polarization. Unlike previous genre- or industry-focused publications on Hallyu, Polarizing Dreams mobilizes sources that may be unknown to many K-pop fans—dissident poetry and protest songs from the 1980s, B-rated adult films, tour bus disco music, obscure early works by famous authors and filmmakers, interviews with sex workers and urban entrepreneurs—to weave together Gangnam’s rich backstory and give readers a deeper appreciation of such acclaimed films as Bong Joon Ho’s Parasite and Lee Chang-dong’s Burning and the Netflix drama series Squid Game. Kim takes an unflinching look at the darker side of Korean society that includes school bullying, entertainment industry scandals, and misogynistic violence, all of which have provided compelling narratives for an increasing number of Hallyu media products. The Gangnam portrayed in this volume is the site of rampant disaster capitalism and rising inequality as well as the engine of cultural and technological innovation. In short, Gangnam is at the heart of Korea’s global-polarization. As one of a handful of books on Korean cultural history that bridges the twentieth and the twenty-first centuries, Polarizing Dreams will have a lasting impact on the study of Korean pop culture and beyond.
Alice in Japanese Wonderlands
Author: Amanda Kennell
Publisher: University of Hawaii Press
ISBN: 0824896874
Category : Art
Languages : en
Pages : 249
Book Description
Since the first translations of Lewis Carroll's Alice books appeared in Japan in 1899, Alice has found her way into nearly every facet of Japanese life and popular culture. The books have been translated into Japanese more than 500 times, resulting in more editions of these works in Japanese than any other language except English. Generations of Japanese children learned English from textbooks containing Alice excerpts. Japan's internationally famous fashion vogue, Lolita, merges Alice with French Rococo style. In Japan Alice is everywhere--in manga, literature, fine art, live-action film and television shows, anime, video games, clothing, restaurants, and household goods consumed by people of all ages and genders. In Alice in Japanese Wonderlands, Amanda Kennell traverses the breadth of Alice's Japanese media environment, starting in 1899 and continuing through 60s psychedelia and 70s intellectual fads to the present, showing how a set of nineteenth-century British children's books became a vital element in Japanese popular culture. Using Japan's myriad adaptations to investigate how this modern media landscape developed, Kennell reveals how Alice connects different fields of cultural production and builds cohesion out of otherwise disparate media, artists, and consumers. The first sustained examination of Japanese Alice adaptations, her work probes the meaning of Alice in Wonderland as it was adapted by a cast of characters that includes the "father of the Japanese short story," Ryūnosuke Akutagawa; the renowned pop artist Yayoi Kusama; and the best-selling manga collective CLAMP. While some may deride adaptive activities as mere copying, the form Alice takes in Japan today clearly reflects domestic considerations and creativity, not the desire to imitate. By engaging with studies of adaptation, literature, film, media, and popular culture, Kennell uses Japan's proliferation of Alices to explore both Alice and the Japanese media environment.
Publisher: University of Hawaii Press
ISBN: 0824896874
Category : Art
Languages : en
Pages : 249
Book Description
Since the first translations of Lewis Carroll's Alice books appeared in Japan in 1899, Alice has found her way into nearly every facet of Japanese life and popular culture. The books have been translated into Japanese more than 500 times, resulting in more editions of these works in Japanese than any other language except English. Generations of Japanese children learned English from textbooks containing Alice excerpts. Japan's internationally famous fashion vogue, Lolita, merges Alice with French Rococo style. In Japan Alice is everywhere--in manga, literature, fine art, live-action film and television shows, anime, video games, clothing, restaurants, and household goods consumed by people of all ages and genders. In Alice in Japanese Wonderlands, Amanda Kennell traverses the breadth of Alice's Japanese media environment, starting in 1899 and continuing through 60s psychedelia and 70s intellectual fads to the present, showing how a set of nineteenth-century British children's books became a vital element in Japanese popular culture. Using Japan's myriad adaptations to investigate how this modern media landscape developed, Kennell reveals how Alice connects different fields of cultural production and builds cohesion out of otherwise disparate media, artists, and consumers. The first sustained examination of Japanese Alice adaptations, her work probes the meaning of Alice in Wonderland as it was adapted by a cast of characters that includes the "father of the Japanese short story," Ryūnosuke Akutagawa; the renowned pop artist Yayoi Kusama; and the best-selling manga collective CLAMP. While some may deride adaptive activities as mere copying, the form Alice takes in Japan today clearly reflects domestic considerations and creativity, not the desire to imitate. By engaging with studies of adaptation, literature, film, media, and popular culture, Kennell uses Japan's proliferation of Alices to explore both Alice and the Japanese media environment.
Understanding Korean Webtoon Culture
Author: Dal Yong Jin
Publisher: BRILL
ISBN: 1684176727
Category : Literary Criticism
Languages : en
Pages : 248
Book Description
Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world. The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.
Publisher: BRILL
ISBN: 1684176727
Category : Literary Criticism
Languages : en
Pages : 248
Book Description
Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world. The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.