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Author: Meeta Nihalani
Publisher: GRIN Verlag
ISBN: 3656091765
Category : Business & Economics
Languages : en
Pages : 53
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Book Description
Research Paper (postgraduate) from the year 2011 in the subject Business economics - Trade and Distribution, Jai Narain Vyas University Jodhpur, language: English, abstract: Bei der Suche nach einer Antwort auf die Frage, was Liebe ist oder welchen Sinn sie hat, wird einem sehr schnell auffällig, dass es hierzu schier unendlich viel Literatur und mindestens genauso viele Meinungen gibt. Versucht man diese Meinungen ein wenig genauer zu differenzieren und sich dem Thema etwas sachlicher, sprich wissenschaftlich zu nähern, so wird einem auch klar, dass das Phänomen aus verschiedensten Perspektiven betrachtet werden kann. So ergibt die Frage nach dem Sinn nicht nur eine der jeweiligen Wissenschaft entsprechende Antwort, sondern logischer Weise auch eine dementsprechende Denkrichtung. In den folgenden Zeilen soll die Liebe deshalb ausschließlich aus soziologischer Sicht betrachtet werden. Als wissenschaftliche Grundlage wird die Liebestheorie von Niklas Luhmann dienen. Sie wird auf die besondere Beziehung der zwei österreichischen Künstler Friederike Mayröcker und dem im Jahre 2000 verstorbenen Dichter Ernst Jandl angewendet. Anhand ihrer Art zu lieben und zu leben, vor allem aber miteinander in ihrer Kunst zu kommunizieren, soll aufgeklärt werden, ob, und wenn ja, wie Luhmanns Theorie in der heutigen Zeit erfolgreich gelebt werden kann. Letzten Endes soll die These erörtert werden, ob ihre Liebe nach Luhmanns Ansatz eine gelungene Art der romantischen Intimität darstellt. Dazu wird es jedoch wichtig sein sich zunächst das Phänomen Liebe im Lauf der Zeit anzusehen.
Author: Meeta Nihalani
Publisher: GRIN Verlag
ISBN: 3656091765
Category : Business & Economics
Languages : en
Pages : 53
Get Book Here
Book Description
Research Paper (postgraduate) from the year 2011 in the subject Business economics - Trade and Distribution, Jai Narain Vyas University Jodhpur, language: English, abstract: Bei der Suche nach einer Antwort auf die Frage, was Liebe ist oder welchen Sinn sie hat, wird einem sehr schnell auffällig, dass es hierzu schier unendlich viel Literatur und mindestens genauso viele Meinungen gibt. Versucht man diese Meinungen ein wenig genauer zu differenzieren und sich dem Thema etwas sachlicher, sprich wissenschaftlich zu nähern, so wird einem auch klar, dass das Phänomen aus verschiedensten Perspektiven betrachtet werden kann. So ergibt die Frage nach dem Sinn nicht nur eine der jeweiligen Wissenschaft entsprechende Antwort, sondern logischer Weise auch eine dementsprechende Denkrichtung. In den folgenden Zeilen soll die Liebe deshalb ausschließlich aus soziologischer Sicht betrachtet werden. Als wissenschaftliche Grundlage wird die Liebestheorie von Niklas Luhmann dienen. Sie wird auf die besondere Beziehung der zwei österreichischen Künstler Friederike Mayröcker und dem im Jahre 2000 verstorbenen Dichter Ernst Jandl angewendet. Anhand ihrer Art zu lieben und zu leben, vor allem aber miteinander in ihrer Kunst zu kommunizieren, soll aufgeklärt werden, ob, und wenn ja, wie Luhmanns Theorie in der heutigen Zeit erfolgreich gelebt werden kann. Letzten Endes soll die These erörtert werden, ob ihre Liebe nach Luhmanns Ansatz eine gelungene Art der romantischen Intimität darstellt. Dazu wird es jedoch wichtig sein sich zunächst das Phänomen Liebe im Lauf der Zeit anzusehen.
Author: Richa Kumari
Publisher: GRIN Verlag
ISBN: 3656333378
Category : Business & Economics
Languages : en
Pages : 41
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Book Description
Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: Business economics - Marketing, Corporate Communication, CRM, Market Research, language: English, abstract: Before the globalization most of the retaining used to be done in retail stores. In recent years non-store retailing has been growing much faster than the store retailing includes selling of the final consumer through the internet, direct mail, catalogs, the telephone and other direct selling approach. Customer became more luxurious so according to them satisfaction and quality are main focal point for the retail outlet store because one satisfied customers brings more than twenty customers and one unsatisfied customers take two hundreds customers back. Changes in customers’ expectation and perceived quality and perceived value all works in concert to drive the customer satisfaction. This research is intended to understand the impact of quality attributes on customer satisfaction in Indian apparel retailing.
Author: R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari
Publisher: MJP Publisher
ISBN:
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
The origins of retail are old as trade itself. Barter was the oldest form of trade. For centuries, most merchandise was sold in market place or by peddlers. Medieval markets were dependent on local sources for supplies of perishable food because Journey was far too slow to allow for long distance transportation. However, customer did travel considerable distance for specialty items. The peddler, who provided people with the basic goods and necessities that they could not be self sufficient in, followed one of the earliest forms of retail trade. Even in prehistoric time, the peddler traveled long distances to bring products to locations which were in short supply. “They could be termed as early entrepreneurs who saw the opportunity in serving the needs of the consumers at a profit” Later retailers opened small shops, stocking them with such produce. As towns and cities grew, these retail stores began stocking a mix of convenience merchandise, enabling the formation of high-street bazaars that become the hub retail activity in every city. In the great sweep of social and retail history, the ‘modern’ shopping experience can be said to have commenced with the appearance of the department store in the middle of the 19th century.
Author: Michel Chevalier
Publisher: John Wiley & Sons
ISBN: 0470830298
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.
Author: Torben Hansen
Publisher: Springer Science & Business Media
ISBN: 1402079559
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
Author: Pantano, Eleonora
Publisher: IGI Global
ISBN: 1466682981
Category : Business & Economics
Languages : en
Pages : 429
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Book Description
The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.
Author:
Publisher: Nirali Prakashan
ISBN: 9788185790749
Category :
Languages : en
Pages : 156
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Book Description
Author: Joachim Zentes
Publisher: Springer
ISBN: 3658101830
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author: A. M. Findlay
Publisher: Taylor & Francis
ISBN: 9780415087223
Category : Retail trade
Languages : en
Pages : 336
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Book Description
Author: Prabhu TL
Publisher: Nestfame Creations Pvt. Ltd.
ISBN:
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Retail Management is the process which helps the customers to procure the desired merchandise form the retail stores for their personal use. It includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. Fashion Retail Management gives insight into the principles of fashion marketing, retail buying and merchandising and imparts basic fabric knowledge - from fiber to fabric and fabric to garment. It gives an overview of the concept of visual merchandising and lays emphasis on customer relationship management, brand management and sales management. The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management makes shopping a pleasurable experience and ensures the customers leave the store with a smile. In simpler words, retail management helps customers shop without any difficulty. Retailing in any field tends to be an incredibly competitive process and customer-facing stores are perhaps one of the tougher forms of business to manage. There is a lot that can potentially emerge to trip up even the most experienced and diligent of retail business operators but with the right approach, there’s also a huge amount that can be achieved. Here are 5 focus points that might be helpful if you’re looking to improve the way you run your retail business and exceed your customer's expectations. Understand and Respond to What Your Customers Want Like a lot of tips, our first one here is rather more easily said than done but that, in a sense, is precisely the point. Retailers need to do whatever it takes to get to know their customers and to react to what they find out quickly. You might be able to tick over by offering the same products in the same way as a matter of routine but lasting success can generally only be built on flexibility and a willingness to change along with habits among your customers. Get to Know Your Competition Like every other business around, retailers do not exist in a vacuum and it is vital for all manner of reasons that company bosses are aware of what their rivals are offering. These days, retail competitors can come in many different forms, be it online or otherwise, and bosses should frequently take the time to get a sense of the experiences being offered elsewhere. Whether or not you decide to integrate certain ideas into your own operation, competitor research is essential because it lets you know exactly what you’re up against and that information can prove to be invaluable. Invest in Your People The members of a retailer’s workforce are the face of the business on a day-to-day basis and the way that they interact with customers is very important. Hiring the right people to join your team is a key starting point but the story can’t stop there and providing quality training should always be high on the agenda. This goes for staff on the shop floor, as well as supervisors and managers. Always Look to the Future The past may well have a lot to teach us as business bosses but for retailers it’s vital to focus firmly on the future. It’s important not to dwell too much on prior successes or failures and to remain as objective as possible as you assess different situations and dynamics. Every experience is a lesson but a good retail manager will not be obsessed with what has gone before but will be quick to understand where opportunities may lie for the future. Be Ready for Anything One of the great things about being involved in retailing is the sheer variety of the challenges it presents from week to week and year to year. For those in charge of retail companies or operations, there is a lot to be said for expecting the unexpected and being ready to react at all times. Ultimately, the aim should be to focus on solving one problem at a time and not wasting energy on figuring out who to blame when things don’t go quite according to plan.
