Qualitative Media Analysis

Qualitative Media Analysis PDF Author: David L. Altheide
Publisher: SAGE
ISBN: 1452230056
Category : Reference
Languages : en
Pages : 169

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Book Description
Qualitative Media Analysis

Qualitative Media Analysis

Qualitative Media Analysis PDF Author: David L. Altheide
Publisher: SAGE
ISBN: 1452230056
Category : Reference
Languages : en
Pages : 169

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Book Description
Qualitative Media Analysis

Qualitative Research Methods for Media Studies

Qualitative Research Methods for Media Studies PDF Author: Bonnie Brennen
Publisher: Routledge
ISBN: 1136200886
Category : Social Science
Languages : en
Pages : 249

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Book Description
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

A Handbook of Media and Communication Research

A Handbook of Media and Communication Research PDF Author: Klaus Bruhn Jensen
Publisher: Routledge
ISBN: 1134590008
Category : Business & Economics
Languages : en
Pages : 353

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Book Description
This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.

A Handbook of Qualitative Methodologies for Mass Communication Research

A Handbook of Qualitative Methodologies for Mass Communication Research PDF Author: Nicholas W. Jankowski
Publisher: Routledge
ISBN: 1134938241
Category : Social Science
Languages : en
Pages : 263

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Book Description
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.

Qualitative Research Using Social Media

Qualitative Research Using Social Media PDF Author: Gwen Bouvier
Publisher: Routledge
ISBN: 1000555283
Category : Psychology
Languages : en
Pages : 237

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Book Description
Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.

Media and Communication Research

Media and Communication Research PDF Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780761918530
Category : Computers
Languages : en
Pages : 324

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Book Description
In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

SAGE Qualitative Research Methods

SAGE Qualitative Research Methods PDF Author: Paul Atkinson
Publisher: SAGE
ISBN: 1446275701
Category : Social Science
Languages : en
Pages : 1617

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Book Description
SAGE has been a major force shaping the field of qualitative methods, not just in its specialist methods journals like Qualitative Inquiry but in the ′empirical′ journals such as Social Studies of Science. Delving into SAGE′s deep backlist of qualitative research methods journals, Paul Atkinson and Sara Delmont, editors of Qualitative Research, have selected over 70 articles to represent SAGE′s distinctive contribution to methods publishing in general and qualitative research in particular. This collection includes research from the past four decades and addresses key issues or controversies, such as: explanations and defences of qualitative methods; ethics; research questions and foreshadowed problems; access; first days in the field; field roles and rapport; practicalities of data collection and recording; data analysis; writing and (re) presentation; the rise of auto-ethnography; life history, narrative and autobiography; CA and DA; and alternatives to the logocentric (such as visual methods).

Qualitative Communication Research Methods

Qualitative Communication Research Methods PDF Author: Thomas R. Lindlof
Publisher: SAGE
ISBN: 1412974720
Category : Business & Economics
Languages : en
Pages : 401

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Book Description
There are not many textbooks available (if any) that can match [this book's] intelligence.

The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods PDF Author: Luke Sloan
Publisher: SAGE
ISBN: 1473987210
Category : Social Science
Languages : en
Pages : 709

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Book Description
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

The SAGE Encyclopedia of Communication Research Methods

The SAGE Encyclopedia of Communication Research Methods PDF Author: Mike Allen
Publisher: SAGE Publications
ISBN: 1483381420
Category : Social Science
Languages : en
Pages : 2013

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Book Description
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.