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Author: Colin Mayer
Publisher: Oxford University Press
ISBN: 0198870701
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.
Author: Colin Mayer
Publisher: Oxford University Press
ISBN: 0198870701
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.
Author: Alex Edmans
Publisher: Cambridge University Press
ISBN: 1009062719
Category : Business & Economics
Languages : en
Pages : 541
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Book Description
Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.
Author: Kenneth E. Clow
Publisher: SAGE
ISBN: 1412991307
Category : Business & Economics
Languages : en
Pages : 521
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Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Author: Louis Rowitz
Publisher: Jones & Bartlett Learning
ISBN: 0763750506
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
Rowitz demonstrates how the skills and tools used to build effective leadership in the business world can be adopted by public health professionals. Exercises, case studies, and discussion questions are incorporated into detailed chapters on theories and principles of leadership, applications to public health, leadership skills, and evaluation and research. Rowitz supplements the definition of leadership with practical skills, including communication, delegation, public speaking, media advocacy, and cultural sensitivity
Author: Doug Lemov
Publisher: John Wiley & Sons
ISBN: 1119422337
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Rules for developing talent with disciplined, deliberate, intelligent practice We live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, sometimes to the point of obsession, but if we really wanted to see greatness—wanted to cheer for it, see it happen, understand what made it happen—we'd spend our time watching, obsessing on, and maybe even cheering the practices instead. This book puts practice on the front burner of all who seek to instill talent and achievement in others as well as in themselves. This is a journey to understand that practice, not games, makes champions. In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it’s not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors. The clear set of rules presented in Practice Perfect will make us better in virtually every performance of life. The “how-to” rules of practice cover such topics as rethinking practice, modeling excellent practice, using feedback, creating a culture of practice, making new skills stick, and hiring for practice. Discover new ways to think about practice. Learn how to design successful practice. Apply practice across a wide range of realms, both personal and professional The authors include specific activities to jump-start practice Doug Lemov is the best-selling author of Teach Like a Champion A hands-on resource to practice, the rules within will help to create positive outliers and world-changing reservoirs of talent.
Author: Debra Bekerian
Publisher: Oxford University Press, USA
ISBN: 0199235910
Category : Education
Languages : en
Pages : 372
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Book Description
Applied Psychology: Putting theory into practice demonstrates how psychology theory is applied in the real world. Uniquely structured as a series of themed 'rooms', it is as novel and engaging as it is essential reading for student mapping a career in psychology.
Author: Phoebe Farag Mikhail
Publisher: Paraclete Press
ISBN: 1640603204
Category : Religion
Languages : en
Pages : 177
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Book Description
Putting Joy into Practice: Seven Ways to Lift Your Spirit from the Early Church is an invitation to a life of joy. Phoebe Farag Mikhail explains what joy is and how to experience it through seven spiritual practices that cultivate our inner lives and connect us to our communities. These seven practices, which include giving thanks, hospitality, praise, and more, take us on a journey that leads to joy through the giving and receiving of sacrificial love. She describes her own experiences and struggles with joy and offers practical ways to implement these practices to increase joy in our own lives and in the lives of all those around us.
Author: Napoleon Hill
Publisher: Napoleon Hill Foundation
ISBN: 9781937641993
Category : Self-Help
Languages : en
Pages : 290
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Book Description
Dear Parents, Relatives, Teachers, Mentors, and Friends, Other than food, shelter, and clothing, reading is the very next best thing that you can do for your children to prepare them for their future. Not only does reading enrich the mind but it helps young personalities grow and bloom into a sense of purpose with an understanding of what life is about. Readers are truly leaders in all walks of life, and the gift of reading is a legacy for a lifetime. How do I know this? I am certain of these facts by the way my mother cultivated reading in my development and gave me the gift of having an infinite number of teachers in books and stories. I was not place bound because of where I lived. From my early years I traveled and learned about new people, countries, and cultures though books. I read biographies, learned about saints and sinners, and enjoyed silly stories as one of my favorite pastimes through reading. I read out loud, to my mother, to my dolls, and even to my cats if they were a willing audience. But in fact, all the time, I was reading to and for myself. Today, I am certified as a reading professional K-12 and hold a license to develop a school reading program that advances through the grade levels. I can also work to diagnose reading problems in individuals. But, that is not what I choose to do now. Instead, I choose to instill the value of reading in people though my authorship of writings aligned with Napoleon Hill's works. Reading is a gift that literally lasts a lifetime, keeps on giving, and grows a brain full of beauty and richness. Particulars aside, reading is a fun and valuable activity that allows each and every one of us to become the person we envision becoming. Fail to read. Fail to succeed. It is as simple and complex as that. Readers are leaders. If you want to be one, get out those books and learn the lessons of your choice. Happy Reading! Be Your Very Best Always through READING! Judith Williamson "I thought the book was cool in many ways. It teaches kids to be nice, enthusiastic, disciplined and helpful but in the form of a cute bedtime story." -Cameron Stulting-Flores, Student
Author: Hubert Joly
Publisher: Harvard Business Press
ISBN: 1647820391
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.
Author: Phil Ball
Publisher: Oxford University Press
ISBN: 0194421023
Category : Study Aids
Languages : en
Pages : 320
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Book Description
This book offers a new methodological framework for the CLIL classroom, focusing on how to guide input and support output. Full of real-life examples and practical guidelines, the book provides support to both novice and experienced CLIL teachers. Areas covered include: the language used in CLIL; CLIL teacher training; materials design for CLIL; assessment in CLIL. Extra resources are available on the website: www.oup.com/elt/teacher/clil Phil Ball is a CLIL author and teacher trainer based in northern Spain. Keith Kelly is a writer and speaker on CLIL worldwide, and is based in Plovdiv, Bulgaria. John Clegg is a textbook author and CLIL consultant based in London.
