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Author: John Bradley
Publisher: John Wiley & Sons
ISBN: 1119995051
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.
Author: John Bradley
Publisher: John Wiley & Sons
ISBN: 1119995051
Category : Business & Economics
Languages : en
Pages : 550
Get Book Here
Book Description
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.
Author: Liz Jones
Publisher: Citadel Press
ISBN: 9780806520650
Category : Biography & Autobiography
Languages : en
Pages : 322
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Book Description
You already know prince is in the building before you spot him: the atmosphere changes, vacuums are turned off, people are a bit nervous. These are staff, remember, who see him practically every day. He has driven up to the building in his BMW and here he is, with that purposeful, slightly pigeontoed gait, his body tilted forward. Bit of a swagger.
Author: Mikki White
Publisher: AuthorHouse
ISBN: 1463446209
Category : Biography & Autobiography
Languages : en
Pages : 143
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Book Description
"Purple Reigned on Me" is a highly entertaining, tell-all book which enlightens the story of a girl who had an opportunity of a lifetime to meet Prince. You will follow her experiences and adventures throughout the entire book. "Purple Reigned on Me" teaches a few lessons along the way which encourages you to be the person you have always wanted so that no one will ever reign on you, your life, or your parade.
Author: BrownMark
Publisher: U of Minnesota Press
ISBN: 1452963576
Category : Biography & Autobiography
Languages : en
Pages : 167
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Book Description
From the young Black teenager who built a bass guitar in woodshop to the musician building a solo career with Motown Records—Prince’s bassist BrownMark on growing up in Minneapolis, joining Prince and The Revolution, and his life in the purple kingdom In the summer of 1981, Mark Brown was a teenager working at a 7-11 store when he wasn’t rehearsing with his high school band, Phantasy. Come fall, Brown, now called BrownMark, was onstage with Prince at the Los Angeles Coliseum, opening for the Rolling Stones in front of 90,000 people. My Life in the Purple Kingdom is BrownMark’s memoir of coming of age in the musical orbit of one of the most visionary artists of his generation. Raw, wry, real, this book takes us from his musical awakening as a boy in Minneapolis to the cold call from Prince at nineteen, from touring the world with The Revolution and performing in Purple Rain to inking his own contract with Motown. BrownMark’s story is that of a hometown kid, living for sunny days when his transistor would pick up KUXL, a solar-powered, shut-down-at-sundown station that was the only one that played R&B music in Minneapolis in 1968. But once he took up the bass guitar—and never looked back—he entered a whole new realm, and, literally at the right hand of Twin Cities musical royalty, he joined the funk revolution that integrated the Minneapolis music scene and catapulted him onto the international stage. BrownMark describes how his funky stylings earned him a reputation (leading to Prince’s call) and how he and Prince first played together at that night’s sudden audition—and never really stopped. He takes us behind the scenes as few can, into the confusing emotional and professional life among the denizens of Paisley Park, and offers a rare, intimate look into music at the heady heights that his childhood self could never have imagined. An inspiring memoir of making it against stacked odds, experiencing extreme highs and lows of success and pain, and breaking racial barriers, My Life in the Purple Kingdom is also the story of a young man learning his craft and honing his skill like any musician, but in a world like no other and in a way that only BrownMark could tell it.
Author: Barbie Amor
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 166
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Book Description
The glitter, the glam, and the fame only means one thing; big egos and heartbreak. For Reign Paul, that's exactly what it is. As a troubled teen, all she wants to do is escape her mother's abuse. She pours her heart out in the windowpane of her bedroom and sings gracefully into the air. For Reign, this is her therapy, but Angela has bigger things in store. After nearly being raped by her mother's boyfriend, Reign is thrown out of her mother's home and left in the cold world to fend for herself. With a beautiful voice that tranquilizes the patrons of The Cabana, one night changes her entire life. The man she desires, with an impeccable smile and street persona, steps into Reign's world. After hearing her sing, Truth is mesmerized by the BBW who he has seen around the hood. With belief, Truth sees something in her she never knew existed. After making Reign a star, she falls in love with not only Truth, but the gritty fame, and everything begins to turn for the worst. Ride with Reign in this love saga as the star on the rise is sucked in by the fame, leaving Truth with a broken heart and Reign with a ego as big as the world
Author: Amélie Wen Zhao
Publisher: Delacorte Press
ISBN: 0525707875
Category : Young Adult Fiction
Languages : en
Pages : 497
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Book Description
For fans of Children of Blood and Bone and Six of Crows comes the thrilling conclusion to the Blood Heir trilogy. A princess with a dark secret must ally with a con man to liberate her empire from a reign of terror in this epic fantasy retelling of the Anastasia story. The Red Tigress, Anastacya Mikhailov, has lost the gift she was only beginning to realize defined her. Stolen from her during the battle in Bregon, her blood Affinity rests with Sorsha Farrald, a dangerous Affinite who is on the run, headed straight to Cyrilia and to Ana's aunt...the Empress Morganya. Though she is weakened, Ana's course remains true--yet her return to her homeland reveals a Cyrilia on the brink of collapse. Morganya's tyrannical rule has transformed into a sinister quest for unquestioned authority, and she has set her sights far beyond Cyrilia. Morganya seeks a legendary ancient power, rumored to have once belonged to the Deities themselves. If she can locate it, she can rule the world. What's more, Ana's allies, the insurgent Affinite rebels known as the Redcloaks, no longer support her. For their allegiance is with the people--and there can be no equality with a monarchy. Ana faces enemies at every turn, and every day without her Affinity brings her closer to death. Yet she is determined to liberate her people and vanquish the legacy of her own imperial bloodline--the inequality sewn into the fabric of her land. Her only hope lies in the navy she recruited in Bregon, the courage of her band of friends, and the cunning crime-lord-turned-captain she's fallen for. If Ana loses this fight, it will be her last. And Morganya's reign of darkness with consume the world.
Author: Bruce Novozinsky
Publisher: CreateSpace
ISBN: 9781456500962
Category : Child sexual abuse
Languages : en
Pages : 442
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Book Description
On a summer's day in 1977, Bruce Novozinsky found himself alone in a rest stop off Interstate 95 in Connecticut, clad only in a dress shirt, shorts, and dress shoes after escaping from a Howard Johnson's hotel where his parish priest tried to sexually assault him. Though it would take him a few decades to make the connection, the circumstances of Novozinsky's journey home to Jackson, New Jersey, and the Catholic Church's cover-up of the clergy child sexual abuse scandal made manifest in Boston in 2002, would lead this former altar boy and seminarian to revelations, some difficult to accept, about himself, his faith, and the moral failure of the Church hierarchy he once so loved and trusted. As the world reeled, the author was drawn back to not only his own brushes with opportunistic clergy, but also the schoolmates and friends who fell prey to these predators. The victims, now middle age men who bear the scars of traumatic sexual abuse share their stories, past and present, and the stories of other victims, too, are deftly interwoven in this honest and unpretentious treatment of the clergy sexual abuse crisis in New Jersey's Diocese of Trenton. Novozinsky's unvarnished look at the clerical culture reveals pedophilia as but one facet of the larger crisis - sexually active priests breaking their vows of celibacy with each other; the shielding of clergy through transfers, forced resignations, legal technicalities and prosecutorial deals; the Church's attempted blame shift to homosexuality and society's sexual degeneracy; and the silence of victims, secured through the politics of power and intimidation. The legacy of a succession of local bishops is that they acted first to protect the institution over the victim and employed every means to spare the realm, demonstrating that the crisis played out no differently in the idyllic New Jersey suburbs than it did anywhere else. A story of ecclesiastic corruption punctuated by first-hand accounts, clergy journals, taped conversations, and the author's personal narrative, Purple Reign evokes the 1970's of a Catholic schoolboy as rich and vividly as a memoir should. Novozinsky's emotional tether to the community he grew up in and in which his family is still an active part of resonates in this heartfelt but no nonsense, practical approach for moving the Diocese of Trenton, and indeed the Church as whole, though this crisis collaboratively - with transparency, accountability, and the abundant grace of God - to a place of renewed faith, hope and healing for its victims.
Author: K'wan
Publisher: Write 2 Eat Concepts, LLC
ISBN: 0998106186
Category : Fiction
Languages : en
Pages : 436
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Book Description
When the Grand Design is finally revealed it will spell the last ride for Mr. Armed and Brokenhearted. In this final installment of the widely popular “Animal” series, we find our anti-hero on a hunt for the woman who forced him to pick his guns back up when she burned his entire world down. The traitorous, Red Sonja. She alone holds the key to saving his children and avenging his murdered wife, Gucci, but first he has to find her. To do this, Animal reassembles his old gang: The Dog Pound for what will prove to be their most dangerous mission yet. The stakes are higher than ever and not everyone is expected to make it, but the members of the Pound readily accept the task and the risks that come with it. With his old friends, and a few new ones, Animal is on the hunt for his elusive prey. Then the unthinkable happens and there is an earth-shattering discovery that will change everything, including loyalties. Meanwhile, the Black Lotus finds herself a prisoner in a place she had once called home. Having been branded a traitor by the Brotherhood of Blood, she is remanded to the mountain fortress while awaiting trial for the crimes she stands accused of. Unbeknownst to her, there are some within the Brotherhood who would rather see her dead than exonerated. Kahllah has unearthed a dark conspiracy which could clear her name, but at the cost of destroying the Brotherhood of Blood, which makes her a threat to the conspirators and a moving target. The hunter finds herself the hunted and her only chance of surviving the mountain will be to place her fate in the hands of an unlikely champion. The table is set finally set and the meal served. Pull up a chair, because this will be the “Last Supper.”#TeamAnimal
Author: Judith Herrin
Publisher: Princeton University Press
ISBN: 0691117802
Category : Biography & Autobiography
Languages : en
Pages : 332
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Book Description
In the eighth and ninth centuries, three Byzantine empresses—Irene, Euphrosyne, and Theodora—changed history. Their combined efforts restored the veneration of icons, saving Byzantium from a purely symbolic and decorative art and ensuring its influence for centuries to come. In this exhilarating and highly entertaining account, one of the foremost historians of the medieval period tells the story of how these fascinating women exercised imperial sovereignty with consummate skill and sometimes ruthless tactics. Though they gained access to the all-pervasive authority of the Byzantine ruling dynasty through marriage, all three continued to wear the imperial purple and wield tremendous power as widows. From Constantinople, their own Queen City, the empresses undermined competitors and governed like men. They conducted diplomacy across the known world, negotiating with the likes of Charlemagne, Roman popes, and the great Arab caliph Harun al Rashid. Vehemently rejecting the ban on holy images instituted by their male relatives, Irene and Theodora used craft and power to reverse the official iconoclasm and restore icons to their place of adoration in the Eastern Church. In so doing, they profoundly altered the course of history. The art—and not only the art—of Byzantium, of Islam, and of the West would have been very different without them. As Judith Herrin traces the surviving evidence, she evokes the complex and deeply religious world of Constantinople in the aftermath of Arab conquest. She brings to life its monuments and palaces, its court ceremonies and rituals, the role of eunuchs (the "third sex"), bride shows, and the influence of warring monks and patriarchs. Based on new research and written for a general audience, Women in Purple reshapes our understanding of an empire that lasted a thousand years and splashes fresh light on the relationship of women to power.
Author: Liz Jones
Publisher: Sphere
ISBN: 9780751523935
Category : Rock musicians
Languages : en
Pages : 351
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Book Description
In 1977, a shy teenager with an Afro and an attitude signed a record deal. More than thirty years and thirty-nine remarkable albums later, Prince was still touring and making music until his untimely death in 2016. One of the last great superstars, he crossed boundaries of race and sex, created a brand-new sound and earned a reputation as a legendary live performer and a musical genius. SLAVE TO THE RHYTHM goes behind the scenes at Paisley Park for an exclusive interview with Prince, in which he talks openly about his battle with the music industry, about his first wife, his life and how he makes music. Interviews with family members, friends, fellow musicians, producers, dancers and managers shed light on perhaps the most misunderstood, and most elusive, icon of our time. Tracing Prince's music through jazz, soul, funk, punk and hip-hop and exploring the music industry at large, Liz Jones's masterful biography is the definitive guide to America's funkiest son.
