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Author: Leon Schiffman
Publisher: Pearson Higher Education AU
ISBN: 1486014348
Category : Business & Economics
Languages : en
Pages : 729
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Book Description
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Author: Leon Schiffman
Publisher: Pearson Higher Education AU
ISBN: 1486014348
Category : Business & Economics
Languages : en
Pages : 729
Get Book Here
Book Description
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Author: Roger Gomes
Publisher: Springer
ISBN: 3319131478
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Youcheng Wang
Publisher: CABI
ISBN: 1845937627
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Author: P. K. AGRAWAL
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120348516
Category : Computers
Languages : en
Pages : 898
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Book Description
SAP is a powerful software that can meet the needs of any business and for any type of business in any part of the world. Its all encompassing nature makes SAP complex. To understand SAP well, in this book on SAP MM Purchasing, like in his earlier four books on SAP (HR module), the author gives an indepth analysis of SAP, with its focus on materials management purchasing. Divided into 26 chapters, the book clearly explains both the SAP Menu and the Customizing Implementation Guide. It also indicates the chapter number where these are covered, thereby creating a direct link between the book and the SAP software. This well-organized book can be used to learn SAP from scratch. Being a learning guide, it would be immensely valuable for all those who are training to be SAP Consultant. The book would be especially useful to Business Process Owners and Senior Managers to get an overview of SAP and the important choices it offers. Salient Features • The book balances details with overviews which explain linkages between concepts. • Each chapter forms an important business concept and covers business processes carried out in SAP by the user. • The book can be used as a User Manual by SAP readers. • SAP implementation becomes easy by using the book.
Author:
Publisher:
ISBN:
Category : Administrative agencies
Languages : en
Pages : 1208
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Book Description
Includes subject, agency, and budget indexes.
Author: Myer Kutz
Publisher: John Wiley & Sons
ISBN: 9780471359241
Category : Technology & Engineering
Languages : en
Pages : 1524
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Book Description
An innovative resource for materials properties, their evaluation, and industrial applications The Handbook of Materials Selection provides information and insight that can be employed in any discipline or industry to exploit the full range of materials in use today-metals, plastics, ceramics, and composites. This comprehensive organization of the materials selection process includes analytical approaches to materials selection and extensive information about materials available in the marketplace, sources of properties data, procurement and data management, properties testing procedures and equipment, analysis of failure modes, manufacturing processes and assembly techniques, and applications. Throughout the handbook, an international roster of contributors with a broad range of experience conveys practical knowledge about materials and illustrates in detail how they are used in a wide variety of industries. With more than 100 photographs of equipment and applications, as well as hundreds of graphs, charts, and tables, the Handbook of Materials Selection is a valuable reference for practicing engineers and designers, procurement and data managers, as well as teachers and students.
Author: Michael Kleinaltenkamp
Publisher: Springer
ISBN: 3319124633
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Author:
Publisher:
ISBN:
Category : Housing
Languages : en
Pages : 802
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Book Description
Author: Moutinho, L.
Publisher: CABI
ISBN: 1780640781
Category :
Languages : en
Pages : 327
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Book Description
Author: Michelle Brandstrup
Publisher: Springer Nature
ISBN: 3031333020
Category : Business & Economics
Languages : en
Pages : 625
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Book Description
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.
