Punk Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Punk Marketing PDF full book. Access full book title Punk Marketing by Richard Laermer. Download full books in PDF and EPUB format.
Author: Richard Laermer
Publisher: Harper Collins
ISBN: 0061870587
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.
Author: Richard Laermer
Publisher: Harper Collins
ISBN: 0061870587
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.
Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
Get Book Here
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: Peter Gelderloos
Publisher: Left Bank Distribution
ISBN: 9780939306183
Category : Arab Spring, 2010-
Languages : en
Pages : 0
Get Book Here
Book Description
From the Arab Spring to the plaza occupation movement in Spain, the student movement in the UK and Occupy in the US, many new social movements have started peacefully, only to adopt a diversity of tactics as they grew in strength and collective experiences. The last ten years have revealed more clearly than ever the role of nonviolence. Propped up by the media, funded by the government, and managed by NGOs, nonviolent campaigns around the world have helped oppressive regimes change their masks, and have helped police to limit the growth of rebellious social movements ... The Failure of Nonviolence examines most of the major social upheavals since the end of the Cold War to establish what nonviolence can accomplish, and what a diverse, unruly, non-pacified movement can accomplish. Focusing especially on the Arab Spring, Occupy, and the recent social upheavals in Europe, this book discusses how movements for social change can win ground and open the spaces necessary to plant the seeds of a new world.
Author: Fernando Henrique Cardoso
Publisher:
ISBN:
Category : Civilization
Languages : en
Pages : 280
Get Book Here
Book Description
Author: OECD
Publisher: OECD Publishing
ISBN: 9264113150
Category :
Languages : en
Pages : 263
Get Book Here
Book Description
This report analyses the impact of “Shifting wealth” on social cohesion, largely focusing on high-growth converging countries.
Author: Mark Bray
Publisher: John Hunt Publishing
ISBN: 1782791256
Category : Political Science
Languages : en
Pages : 349
Get Book Here
Book Description
Translating Anarchy tells the story of the anti-capitalist anti-authoritarians of Occupy Wall Street who strategically communicated their revolutionary politics to the public in a way that was both accessible and revolutionary. By “translating” their ideas into everyday concepts like community empowerment and collective needs, these anarchists sparked the most dynamic American social movement in decades. ,
Author: Andrew Brooks
Publisher: Zed Books Ltd.
ISBN: 1783600691
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
‘An interesting and important account.’ Daily Telegraph Have you ever stopped and wondered where your jeans came from? Who made them and where? Ever wondered where they end up after you donate them for recycling? Following a pair of jeans, Clothing Poverty takes the reader on a vivid around-the-world tour to reveal how clothes are manufactured and retailed, bringing to light how fast fashion and clothing recycling are interconnected. Andrew Brooks shows how recycled clothes are traded across continents, uncovers how retailers and international charities are embroiled in commodity chains which perpetuate poverty, and exposes the hidden trade networks which transect the globe. Stitching together rich narratives, from Mozambican markets, Nigerian smugglers and Chinese factories to London’s vintage clothing scene, TOMS shoes and Vivienne Westwood’s ethical fashion lines, Brooks uncovers the many hidden sides of fashion.
Author: Lucy R. Lippard
Publisher: Plume
ISBN:
Category : Art
Languages : en
Pages : 362
Get Book Here
Book Description
Author: A. G. Schwarz
Publisher:
ISBN: 9781849350198
Category : History
Languages : en
Pages : 0
Get Book Here
Book Description
When 15-year-old Alexis Grigoropoulos was killed by police in 2008, the revolution in the streets that followed brought business as usual in Greece to a screeching, burning halt. This insightful study looks at the 'December insurrection', as it came to be known, and its aftermath through interviews with eye-witnesses, communiqu s and texts that circulated through the networks of revolt, providing the solid facts and background knowledge needed to understand these historic events and dispel the myths that have since risen around them.
Author: Richard Stahler-Sholk
Publisher: Rowman & Littlefield
ISBN: 1442235691
Category : Political Science
Languages : en
Pages : 413
Get Book Here
Book Description
This groundbreaking text explores the dramatic evolution in Latin American social movements over the past fifteen years. Leading scholars examine a variety of cases that highlight significant shifts in the region. First is the breakdown of the Washington Consensus and the global economic crisis since 2008, accompanied by the rise of new paradigms such as buen vivir (living well). Second are transformations in internal movement dynamics and strategies, especially the growth of horizontalism (horizontalidad), which emphasizes non-hierarchical relations within society rather than directly tackling state power. Third are new dynamics of resistance and repression as movements interact with the “pink tide” rise of left-of-center governments in the region. Exploring outcomes and future directions, the contributors consider the variations between movements arising from immediate circumstances (such as Oaxaca’s 2006 uprising and Brazil’s 2013 bus fare protests) and longer-lasting movements (Vía Campesina, Brazil’s MST, and Mexico’s Zapatistas). Assessing both the continuities in social movement dynamics and important new tendencies, this book will be essential reading for all students of Latin American politics and society. Contributions by: Marc Becker, George Ciccariello-Maher, Kwame Dixon, Fran Espinoza, Daniela Issa, Nathalie Lebon, Maurice Rafael Magaña, María Elena Martinez-Torres, Sara C. Motta, Leonidas Oikonomakis, Suyapa Portillo Villeda, Peter M. Rosset, Marina Sitrin, Rose J. Spalding, Richard Stahler-Sholk, Alicia Swords, Harry E. Vanden, and Raúl Zibechi
