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Author: Josh Steimle
Publisher: Apress
ISBN: 1484219317
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Author: Josh Steimle
Publisher: Apress
ISBN: 1484219317
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Author: Rachel Hore
Publisher: Simon and Schuster
ISBN: 1398506826
Category : Fiction
Languages : en
Pages : 432
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Book Description
Full of suspense, courage, and love, A Beautiful Spy is a stunningly written story about resisting the norm and following your dreams, even if they come with sacrifices. Minnie Gray is an ordinary young woman. She is also a spy for the British government. It all began in the summer of 1928... Minnie is supposed to find a nice man, get married, and have children. The problem is that it doesn’t appeal to her at all. She is working as a secretary, but longs to make a difference. Then, one day, she gets her chance. She is recruited by the British government as a spy. Under strict instructions not to tell anyone, not even her family, she moves to London and begins her mission—to infiltrate the Communist movement. She soon gains the trust of important leaders. But as she grows more and more entangled in the workings of the movement, her job becomes increasingly dangerous. Leading a double life starts to take its toll on her relationships and, feeling more isolated than ever, she begins to wonder how this is all going to end. The Russians are notorious for ruthlessly disposing of people, given the slightest suspicion. What if they find out?
Author: Louisiana
Publisher:
ISBN:
Category : Public health
Languages : en
Pages : 202
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Book Description
Author: Senate Select Committee On Intelligence
Publisher: Melville House
ISBN: 1612198473
Category : Political Science
Languages : en
Pages : 820
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Book Description
The study edition of book the Los Angeles Times called, "The most extensive review of U.S. intelligence-gathering tactics in generations." This is the complete Executive Summary of the Senate Intelligence Committee's investigation into the CIA's interrogation and detention programs -- a.k.a., The Torture Report. Based on over six million pages of secret CIA documents, the report details a covert program of secret prisons, prisoner deaths, interrogation practices, and cooperation with other foreign and domestic agencies, as well as the CIA's efforts to hide the details of the program from the White House, the Department of Justice, the Congress, and the American people. Over five years in the making, it is presented here exactly as redacted and released by the United States government on December 9, 2014, with an introduction by Daniel J. Jones, who led the Senate investigation. This special edition includes: • Large, easy-to-read format. • Almost 3,000 notes formatted as footnotes, exactly as they appeared in the original report. This allows readers to see obscured or clarifying details as they read the main text. • An introduction by Senate staffer Daniel J. Jones who led the investigation and wrote the report for the Senate Intelligence Committee, and a forward by the head of that committee, Senator Dianne Feinstein.
Author: Giles Kristian
Publisher: Bantam
ISBN: 0345535707
Category : Fiction
Languages : en
Pages : 323
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Book Description
A Viking adventure, packed with battles, blood and gore, Raven is historical fiction at its very best, and marks the debut of an outstanding new talent. For two years Osric has lived a simple life, apprenticed to the mute old carpenter who took him in when others spurned him. But when Norsemen from across the sea burn his village, Osric is taken prisoner by these warriors. Their chief, Sigurd the Lucky, believes the Norns have woven this strange boy’s fate together with his own, and Osric begins to sense glorious purpose among this fellowship of warriors. Immersed in the Norsemen’s world and driven by their lust for adventure, Osric proves a natural warrior and forges a blood bond with Sigurd, who renames him Raven. But the Norsemen’s world is a savage one, where loyalty is often repaid in blood and where a young man must become a killer in order to survive. When the Fellowship faces annihilation from ealdorman Ealdred of Wessex, Raven chooses a bloody and dangerous path, accepting the mission of raiding deep into hostile lands to steal a holy book from Coenwolf, King of Mercia. There he will find much more than the Holy Gospels of St Jerome. He will find Cynethryth, an English girl with a soul to match his own. And he will find betrayal at the hands of cruel men, some of whom he regards as friends.
Author: Jennifer Moye
Publisher: American Bar Association
ISBN:
Category : Law
Languages : en
Pages : 88
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Book Description
Author: Christopher K. Germer
Publisher: Guilford Press
ISBN: 1593859759
Category : Psychology
Languages : en
Pages : 321
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Book Description
This wise, eloquent, and practical book illuminates the nature of self-compassion and offers easy-to-follow, scientifically grounded steps for incorporating it into daily life. Vivid examples and innovative exercises make this an ideal resource for readers new to mindfulness.
Author: Giles Kristian
Publisher: Random House
ISBN: 0593066162
Category : Great Britain
Languages : en
Pages : 402
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Book Description
1643. Cast out from his home, rejected by his family, Tom Rivers returns to his regiment. But his commander believes the young hothead's recklessness and contempt for authority has no place in his troop. But to a spymaster like Captain Crafte, Tom's dark and fearless nature is in itself a weapon to be turned upon the hated Cavaliers - who else would dare to infiltrate Oxford, now the Royalist capital, to destroy the King's printing press and strike a blow at the very heart of the enemy
Author: Giles Kristian
Publisher: Bantam Press
ISBN: 9780593078563
Category : Fiction
Languages : en
Pages : 498
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Book Description
Conn Iggulden has called it 'a masterpiece' while The Timeshas hailed it 'a gorgeous, rich retelling of the Arthurian tale' . . . The legions of Rome are a fading memory. Enemies stalk the fringes of Britain. And Uther Pendragon is dying. Into this fractured and uncertain world the boy is cast, a refugee from fire, murder and betrayal. An outsider whose only companions are a hateful hawk and memories of the lost. Yet he is gifted, and under the watchful eyes of Merlin and the Lady Nimue he will hone his talents and begin his journey to manhood. He will meet Guinevere, a wild, proud and beautiful girl, herself outcast because of her gift. And he will be dazzled by Arthur, a warrior who carries the hopes of a people like fire in the dark. But these are times of struggle and blood, when even friendship and love seem doomed to fail. The gods are vanishing beyond the reach of dreams. Treachery and jealousy rule men's hearts and the fate of Britain itself rests on a sword's edge. But the young renegade who left his home in Benoic with just a hunting bird and dreams of revenge is now a lord of war. He is a man loved and hated, admired and feared. A man forsaken but not forgotten. He is Lancelot. Set in a 5th century Britain besieged by invading bands of Saxons and Franks, Irish and Picts, Giles Kristian's epic new novel tells - in Lancelot's own words - the story of the most revered yet reviled of all Arthur's knights, the warrior who fought at his lord's side - yet stole his wife. This is the story of the of one of the great figures of British myth and legend - a story ready to be re-imagined for our times.
Author: Intergovernmental Panel on Climate Change (IPCC)
Publisher: Cambridge University Press
ISBN: 9781009157971
Category : Science
Languages : en
Pages : 755
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Book Description
The Intergovernmental Panel on Climate Change (IPCC) is the leading international body for assessing the science related to climate change. It provides policymakers with regular assessments of the scientific basis of human-induced climate change, its impacts and future risks, and options for adaptation and mitigation. This IPCC Special Report on the Ocean and Cryosphere in a Changing Climate is the most comprehensive and up-to-date assessment of the observed and projected changes to the ocean and cryosphere and their associated impacts and risks, with a focus on resilience, risk management response options, and adaptation measures, considering both their potential and limitations. It brings together knowledge on physical and biogeochemical changes, the interplay with ecosystem changes, and the implications for human communities. It serves policymakers, decision makers, stakeholders, and all interested parties with unbiased, up-to-date, policy-relevant information. This title is also available as Open Access on Cambridge Core.
