Winning the War of Words

Winning the War of Words PDF Author: Wojtek Mackiewicz Wolfe
Publisher: Bloomsbury Publishing USA
ISBN: 0313349681
Category : Political Science
Languages : en
Pages : 153

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Book Description
Throughout history and especially during contemporary times, presidential rhetoric sets the foreign policy tone not only for Congress but mainly for the American public. Consequently, US foreign policy is actively marketed and spun to the American public. This book describes the marketing strategy of the War on Terror and how that strategy compelled public opinion towards supporting the spread of the War on Terror from Afghanistan to Iraq. The author investigates how President George W. Bush's initial framing of the September 11th attacks provided the platform for the creation of long term public support for the War on Terror and established early public support for U.S. action in Iraq. Mining public opinion data and nearly 1500 presidential speeches over a four year period, the book argues that presidential framing of threats and losses, not gains, contributed to public support for war in Afghanistan, war in Iraq, and President Bush's successful reelection campaign. President Bush's initial framing of the terrorist threat was introduced immediately after the September 11th attacks and reinforced throughout the Afghanistan invasion. During this time period, presidential threat framing established the broad parameters for the War on Terror and enabled the president to successfully market a punitive war in Afghanistan. Second, the president marketed the strategy of preemptive war and led the country into the more costly war in Iraq by focusing on the potentially global threat of terrorism and the proliferation of Weapons of Mass Destruction. President Bush's previous war rhetoric was repackaged into a leaner, more focused format in which the Iraq war became part of the War on Terror, resulting in increased support for the president and a successful reelection campaign. Finally, the author examines the withdraw vs. surge in Iraq debate bringing the book up to date. The book shows the influencing potential of presidential spin and of risky foreign policy in the Middle East, and presents a systematic analysis of how a president effectively pursued a marketing strategy that continues to show an enduring ability to influence public support. Even two years after the Iraq invasion, 52% of Americans believed that the U.S. should stay in Iraq until it is stabilized. This finding bypasses agenda setting explanations, which prescribes issue salience amongst the public for only one year. The large speech database available with the study will also be an added benefit to scholars seeking to teach undergraduate and graduate level qualitative research methods.

Public Support for the War on Terrorism

Public Support for the War on Terrorism PDF Author:
Publisher:
ISBN:
Category : War on Terrorism, 2001-2009
Languages : en
Pages : 10

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Book Description
On October 11, 2001, President George W. Bush held his first prime time news conference since assuming office to describe America's nascent War on Terrorism. In his opening statement and responses to questions he emphasized the nation's commitment to a "sustained campaign to drive the terrorists out of their hidden caves and to bring them to justice." He also described parallel campaigns to aggressively pursue "agents of terror around the world" and strengthen "our protections here at home." While his resolve was evident, the deep anxiety that troubled him personally and the entire nation was also conspicuous as he labored to describe the uncertain road ahead. America had been compelled to embark on a war unlooked for, a war for which the rules have not been written. The disturbing nature of that new conflict was poignantly illustrated at the end of the press conference when the president looked into the camera and announced the creation of the Afghanistan Children's Fund and enlisted the support of America's own children. The sobering symbolism of the initiative was not widely perceived, yet the president's message was clear. In the aftermath of September 11th, every citizen-man, woman, and child-is now a foot soldier in a war that will be waged, in large part, on American soil and on that of her allies. Consequently, the tangible cost of the conflict will be borne, most conspicuously, by civilians around the world. The pressure that reality exerts on the U.S. and on its coalition partners cannot be underestimated.

Winning the War of Words

Winning the War of Words PDF Author: Wojtek Mackiewicz Wolfe
Publisher: Bloomsbury Publishing USA
ISBN: 0313349681
Category : Political Science
Languages : en
Pages : 153

Get Book

Book Description
Throughout history and especially during contemporary times, presidential rhetoric sets the foreign policy tone not only for Congress but mainly for the American public. Consequently, US foreign policy is actively marketed and spun to the American public. This book describes the marketing strategy of the War on Terror and how that strategy compelled public opinion towards supporting the spread of the War on Terror from Afghanistan to Iraq. The author investigates how President George W. Bush's initial framing of the September 11th attacks provided the platform for the creation of long term public support for the War on Terror and established early public support for U.S. action in Iraq. Mining public opinion data and nearly 1500 presidential speeches over a four year period, the book argues that presidential framing of threats and losses, not gains, contributed to public support for war in Afghanistan, war in Iraq, and President Bush's successful reelection campaign. President Bush's initial framing of the terrorist threat was introduced immediately after the September 11th attacks and reinforced throughout the Afghanistan invasion. During this time period, presidential threat framing established the broad parameters for the War on Terror and enabled the president to successfully market a punitive war in Afghanistan. Second, the president marketed the strategy of preemptive war and led the country into the more costly war in Iraq by focusing on the potentially global threat of terrorism and the proliferation of Weapons of Mass Destruction. President Bush's previous war rhetoric was repackaged into a leaner, more focused format in which the Iraq war became part of the War on Terror, resulting in increased support for the president and a successful reelection campaign. Finally, the author examines the withdraw vs. surge in Iraq debate bringing the book up to date. The book shows the influencing potential of presidential spin and of risky foreign policy in the Middle East, and presents a systematic analysis of how a president effectively pursued a marketing strategy that continues to show an enduring ability to influence public support. Even two years after the Iraq invasion, 52% of Americans believed that the U.S. should stay in Iraq until it is stabilized. This finding bypasses agenda setting explanations, which prescribes issue salience amongst the public for only one year. The large speech database available with the study will also be an added benefit to scholars seeking to teach undergraduate and graduate level qualitative research methods.

Japanese Public Opinion and the War on Terrorism

Japanese Public Opinion and the War on Terrorism PDF Author: Paul Midford
Publisher:
ISBN: 9781932728521
Category : Japan
Languages : en
Pages : 72

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Book Description


Public Opinion & International Intervention

Public Opinion & International Intervention PDF Author: Richard Sobel
Publisher: Potomac Books, Inc.
ISBN: 1597976113
Category : History
Languages : en
Pages : 465

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Book Description
The role of public opinion in nations' decisions to join or withdraw from the war in Iraq

Divided by Terror

Divided by Terror PDF Author: John Bodnar
Publisher: UNC Press Books
ISBN: 1469662620
Category : History
Languages : en
Pages : 319

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Book Description
Americans responded to the deadly terrorist attacks on September 11, 2001, with an outpouring of patriotism, though all were not united in their expression. A war-based patriotism inspired millions of Americans to wave the flag and support a brutal War on Terror in Afghanistan and Iraq, while many other Americans demanded an empathic patriotism that would bear witness to the death and suffering surrounding the attack. Twenty years later, the war still simmers, and both forms of patriotism continue to shape historical understandings of 9/11's legacy and the political life of the nation. John Bodnar's compelling history shifts the focus on America's War on Terror from the battlefield to the arena of political and cultural conflict, revealing how fierce debates over the war are inseparable from debates about the meaning of patriotism itself. Bodnar probes how honor, brutality, trauma, and suffering have become highly contested in commemorations, congressional correspondence, films, soldier memoirs, and works of art. He concludes that Americans continue to be deeply divided over the War on Terror and how to define the terms of their allegiance--a fissure that has deepened as American politics has become dangerously polarized over the first two decades of this new century.

Writing the War on Terrorism

Writing the War on Terrorism PDF Author: Richard Jackson
Publisher: Manchester University Press
ISBN: 9780719071218
Category : Political Science
Languages : en
Pages : 244

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Book Description
This book examines the language of the war on terrorism and is essential reading for anyone wanting to understand how the Bush administration's approach to counter-terrorism became the dominant policy paradigm in American politics today.

The Media and the War on Terrorism

The Media and the War on Terrorism PDF Author: Stephen Hess
Publisher: Rowman & Littlefield
ISBN: 9780815796039
Category : Political Science
Languages : en
Pages : 332

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Book Description
These candid conversations capture the difficulties of reporting during crisis and war, particularly the tension between government and the press. The participants include distinguished journalists—American and foreign, print and broadcast—and prominent public officials, past and present. They illuminate the struggle to balance free speech and the right to know with the need to protect sensitive information in the national interest. As the Information Age collides with the War on Terrorism, that challenge becomes even more critical and daunting. "We are very careful in what we talk about publicly. We do not want to paint a picture for the bad guys. So we don't talk very much at all about what we're going to do going forward."—Victoria Clarke, Department of Defense "This was a war that was very different. It was conducted primarily by about 200 to 250 special forces soldiers on the ground. There were no reporters with those soldiers until after the fall of Kandahar, until the war was essentially over. There were no eyes and ears, and that's the way the Pentagon wants it."—John McWethy, ABC News "I covered Capitol Hill for a very long time and was always astounded by the nonpolitical motivation of a lot of people that are up there who really do want to make the world better, want to make the U.S. better. So don't come away believing that because there are political implications that there are always political motivations."—Candy Crowley, CNN "There is a feeling among the community, Muslim Americans, and also overseas that we might become the new enemy. But so far nobody knows whether it is just because of the war or if it's going to last."—Hafez Al-Mirazi, Al-Jazeera Cosponsored with the Shorenstein Center on the Press, Politics and Public Policy at the Kennedy School, Harvard University.

American Public Support for U.S. Military Operations from Mogadishu to Baghdad

American Public Support for U.S. Military Operations from Mogadishu to Baghdad PDF Author: Eric V. Larson
Publisher: Rand Corporation
ISBN: 0833040634
Category : Social Science
Languages : en
Pages : 279

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Book Description
The support of the American public is widely held to be a critical prerequisite for undertaking military action abroad. This monograph describes American public opinion toward wars and other large military operations over the last decade, to delineate the sources of support and opposition for each war or operation, to identify the principal fault lines in support, and to illuminate those factors that are consistent predictors of support for and opposition to military operations.

The War on Terror

The War on Terror PDF Author:
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 252

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Book Description


Polling Matters

Polling Matters PDF Author: Frank Newport
Publisher: Grand Central Publishing
ISBN: 0759511764
Category : Business & Economics
Languages : en
Pages : 205

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Book Description
From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society. For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals: What polls really are and how they are conducted Why the information polls provide is so vitally important to modern society today How this valuable information can be used more effectively and more...