Public Relations Research Annual PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Public Relations Research Annual PDF full book. Access full book title Public Relations Research Annual by James E. Grunig. Download full books in PDF and EPUB format.
Author: James E. Grunig
Publisher: Routledge
ISBN: 1136696296
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
Author: Don W. Stacks
Publisher: Guilford Publications
ISBN: 146252270X
Category : Business & Economics
Languages : en
Pages : 417
Get Book Here
Book Description
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Author: Ansgar Zerfaß
Publisher: Springer
ISBN: 3531909185
Category : Language Arts & Disciplines
Languages : en
Pages : 432
Get Book Here
Book Description
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Author: Jim Eggensperger
Publisher: Routledge
ISBN: 135176778X
Category : Language Arts & Disciplines
Languages : en
Pages : 358
Get Book Here
Book Description
The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today’s PR professionals are data-driven in virtually everything they do. Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including "big data" and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors. This pragmatic approach helps readers apply metrics to PR problems such as: Finding the best target audiences Understanding audience communication needs and preferences How best to present research outcomes How to manage major projects with specialized research firms. Accompanying electronic resources for the book include sample answers to the book’s discussion questions, PowerPoint lecture slides for instructors and sample research exercises using Excel.
Author: Donald W. Jugenheimer
Publisher: Routledge
ISBN: 1317507363
Category : Business & Economics
Languages : en
Pages : 437
Get Book Here
Book Description
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Author: Danny Moss
Publisher: Routledge
ISBN: 1134603304
Category : Business & Economics
Languages : en
Pages : 286
Get Book Here
Book Description
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
Author: Glen M. Broom
Publisher: Prentice Hall
ISBN: 9780139391668
Category : Business & Economics
Languages : en
Pages : 442
Get Book Here
Book Description
A user friendly research tool that will enable readers to understand how research fits into public relations management.
Author: Finn Frandsen
Publisher: Emerald Group Publishing
ISBN: 1838675094
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Author: Don W. Stacks
Publisher: Business Expert Press
ISBN: 1606491024
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Author: Bayram Oğuz Aydın
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9783631718766
Category : Advertising
Languages : en
Pages : 0
Get Book Here
Book Description
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
Author: James E. Grunig
Publisher: Routledge
ISBN: 1136696296
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
