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Author: Tina L. Pugliese
Publisher: American Pharmacists Association (APhA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Equips pharmacy professionals with the tools necessary to advance their practice through public relations. The first book designed specifically for pharmacists, it explains how to work with the media; how to write news releases, public service announcements, and op-ed pieces; how to prepare for media interviews; how to work with PR agencies; and how to become involved in the community. The book contains lists of public relations do's and don'ts, points to consider, and tips for succeeding. Examples of successful PR activities and campaign and sample news release, public service announcement, op-ed article, and media pitch letter are also included.
Author: Tina L. Pugliese
Publisher: American Pharmacists Association (APhA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 180
Get Book Here
Book Description
Equips pharmacy professionals with the tools necessary to advance their practice through public relations. The first book designed specifically for pharmacists, it explains how to work with the media; how to write news releases, public service announcements, and op-ed pieces; how to prepare for media interviews; how to work with PR agencies; and how to become involved in the community. The book contains lists of public relations do's and don'ts, points to consider, and tips for succeeding. Examples of successful PR activities and campaign and sample news release, public service announcement, op-ed article, and media pitch letter are also included.
Author: William Henry Hull
Publisher:
ISBN:
Category : Medical
Languages : en
Pages : 154
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Book Description
Author: Hoai-An Truong
Publisher: American Pharmacists Association (APhA)
ISBN:
Category : Medical
Languages : en
Pages : 572
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Book Description
This book adequately captures the current state of affairs and issues relating to public health and the pharmacists' role in this area. One of the unique features is the Actions for Change Today section which details/itemizes the unmet needs in each area of public health.
Author: T. Blackett
Publisher: Springer
ISBN: 0230522513
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Author: Deirdre Breakenridge
Publisher: Pearson Education
ISBN: 0132983214
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Author: Willam Zellmer
Publisher: ASHP
ISBN: 1585282863
Category : Medical
Languages : en
Pages : 208
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Book Description
At a point in an individual's journey as a pharmacist, one becomes aware of the immense gap between the potential and the actual performance of pharmacy as a health profession. For some pharmacists, this is a fleeting cognizance with a significance so troubling that it is denied and buried forever. Other common reactions include resignation, frustration, cynicism, and escape. The most constructive response is dedication to reform of the profession, in whatever sphere of influence a pharmacist has. A spirit of reform shaped the essays in this book, which were first published as editorials in the American Journal of Health-System Pharmacy(AJHP). The editorials selected for this book-half of them written in 1990s, the rest earlier-are still relevant to the state of pharmacy today. In some cases, the essays offer historical perspective on particular choices the profession has made, such as the adoption of Pharm.D. degree education as the minimum for all new practitioners. The hope is that this book will attract and arouse new readers-the practitioners, educators, residents, and students who have not been exposed to the pharmacy literature of the past twenty years-and incite them to make pharmacy a better profession.
Author: Ahmed Fathelrahman
Publisher: Academic Press
ISBN: 0128017112
Category : Medical
Languages : en
Pages : 518
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Book Description
Pharmacy Practice in Developing Countries: Achievements and Challenges offers a detailed review of the history and development of pharmacy practice in developing countries across Africa, Asia, and South America. Pharmacy practice varies substantially from country to country due to variations in needs and expectations, culture, challenges, policy, regulations, available resources, and other factors. This book focuses on each country's strengths and achievements, as well as areas of weakness, barriers to improvement and challenges. It sets out to establish a baseline for best practices, taking all of these factors into account and offering solutions and opportunities for the future. This book is a valuable resource for academics, researchers, practicing pharmacists, policy makers, and students involved in pharmacy practice worldwide as it provides lessons learned on a global scale and seeks to advance the pharmacy profession. - Uses the latest research and statistics to document the history and development of pharmacy practice in developing countries - Describes current practice across various pharmacy sectors to supply a valuable comparative analysis across countries in Africa, Asia, Europe, and South America - Highlights areas of achievement, strengths, uniqueness, and future opportunities to provide a basis for learning and improvement - Establishes a baseline for best practices and solutions
Author:
Publisher:
ISBN: 9780960265213
Category : Pharmacy
Languages : en
Pages : 180
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Book Description
Author: Donald Treadwell
Publisher: SAGE
ISBN: 9781412914444
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Treadwell & Treadwell's Student Workbook gives students the opportunity to put their learning into practice. The workbook introduces four fictional clients, two of them new, for which students may "work" as they complete assignments. These clients include both commercial and non-profit organizations. A new "Research" section bridges the gap between clients and the real world of the student's college city or region so that clients can be "localized" to the student's area. This will also be useful for faculty who choose to assign actual or other fictional clients. Key Features: More than 60 exercises link macro-level concepts and micro-level writing decisions to put principles into practice Allows students to craft their writing in a variety of situations to address real-world problems and persuade readers An initial research project helps students create a profile of their local college area so that they can write for "real" media and make decisions based on their own experience as well as on the client background provided New "Plan of Attack" forms for writing exercises guide students through the planning needed for writing projects and help faculty assess student thinking and understanding as well as message execution
Author: Kathy Fitzpatrick
Publisher: SAGE Publications
ISBN: 1452222673
Category : Language Arts & Disciplines
Languages : en
Pages : 257
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Book Description
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
