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Author: Edward L. Bernays
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 86
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Book Description
Author: Edward L. Bernays
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 86
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Book Description
Author: Keith A. Larson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 790
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Book Description
Author: United States. Department of the Army
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 72
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Book Description
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806188839
Category : Social Science
Languages : en
Pages : 387
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Gae Lyn Henderson
Publisher: SIU Press
ISBN: 0809335069
Category : Language Arts & Disciplines
Languages : en
Pages : 302
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Book Description
The study of propaganda's uses in modern democracy highlights important theoretical questions about normative rhetorical practices. Edited by Gae Lyn Henderson and M. J. Braun, Propaganda and Rhetoric in Democracy: History, Theory, Analysis advances our understanding of propaganda and rhetoric. Essays focus on historical figures, examining the development of the theory of propaganda during the rise of industrialism and the later changes of a mass-mediated society. Propaganda and Rhetoric in Democracy offers new perspectives on the history of propaganda, explores how it has evolved during the twentieth and twenty-first centuries, and advances a much more nuanced understanding of what it means to call discourse propaganda.
Author: Adam D. Sheingate
Publisher: Oxford University Press
ISBN: 0190217197
Category : History
Languages : en
Pages : 297
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Book Description
Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.
Author: Stephen L. Vaughn
Publisher: UNC Press Books
ISBN: 1469610272
Category : History
Languages : en
Pages : 511
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Book Description
The Committee on Public Information, the major American propaganda agency during World War I, attracted a wide range of reform-oriented men and women who tried to generate enthusiasm for Wilson's international and domestic ideals. Vaughn shows that the CPI encouraged an imperial presidency, urged limits on free speech and called for an almost mystical attachment to the nation, but it also tried to present dispassionately the causes of American intervention in the war. Originally published in 1980. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Author: B. Nyamnjoh
Publisher: African Books Collective
ISBN: 9956550744
Category : Philosophy
Languages : en
Pages : 162
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Book Description
This book discusses the seminal role played by Edward Bernays, a nephew of Sigmund Freud, in the founding of American-style public relations persuasive communication through manipulation of symbols and his huge (and cynical) impact on the American economic and political scene. It provides a substantiated and convincing explanation for what is happening today in Donald Trumps America. In the form of a history of ideas, the book makes clear that the present Trumpian manipulation of democracy and what it means to be American has a long pre-history and continues to go through different phases, involving the cultivation and institutionalisation of strong bonds between business and politics. The book shows how this is intimately linked with a science, intellectualism and practice informed by a series of binary oppositions in human action and interaction (e.g. rationality and irrationality, reason and emotion, mind and body, brain and heart, insider and outsider, us and them) and how unpredictable human nature really is. It makes a convincing argument that being human depends on how successfully we are able to negotiate such apparently contradictory binaries with the intricacies and dynamism of human agency. It is rich and thought provoking and very timely, given the exclusionary politics of fear, anger, hate and nativism we see unfolding not only in the USA but all over the world.
Author: University of Illinois at Urbana-Champaign. Library
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 724
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Book Description
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1506
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Book Description
Includes Part 1A: Books and Part 1B: Pamphlets, Serials and Contributions to Periodicals
