Public Relations 247 PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Public Relations 247 PDF full book. Access full book title Public Relations 247 by Andrew Chow. Download full books in PDF and EPUB format.
Author: Andrew Chow
Publisher: Andrew Chow
ISBN: 9810904649
Category : Business & Economics
Languages : en
Pages : 246
Get Book Here
Book Description
50 PROVEN STRATEGIES FOR GENERATING PUBLICITY FOR SMALL-MEDIUM BUSINESS OWNERS Many small-medium business owners do not really understand how to work with the media to generate buzz and publicity. This arises from the misconception that media publicity is exclusive to companies with corporate communications specialists. Creating media publicity is both an art and a science. Knowing your basics and adding a flair of creativity can help you create an effective pitch. Having good publicity will always enhance the public perception of your product and branding which in turn, supports your sales and marketing efforts. Public Relations 247 is written with entrepreneurs and small-medium business owners in mind, to impart everything you need to know on media pitching to generate publicity for you and your business.
Author: Andrew Chow
Publisher: Andrew Chow
ISBN: 9810904649
Category : Business & Economics
Languages : en
Pages : 246
Get Book Here
Book Description
50 PROVEN STRATEGIES FOR GENERATING PUBLICITY FOR SMALL-MEDIUM BUSINESS OWNERS Many small-medium business owners do not really understand how to work with the media to generate buzz and publicity. This arises from the misconception that media publicity is exclusive to companies with corporate communications specialists. Creating media publicity is both an art and a science. Knowing your basics and adding a flair of creativity can help you create an effective pitch. Having good publicity will always enhance the public perception of your product and branding which in turn, supports your sales and marketing efforts. Public Relations 247 is written with entrepreneurs and small-medium business owners in mind, to impart everything you need to know on media pitching to generate publicity for you and your business.
Author: Carl H. Botan
Publisher: Routledge
ISBN: 1351225731
Category : Language Arts & Disciplines
Languages : en
Pages : 368
Get Book Here
Book Description
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
Author: Stanley Kelley
Publisher:
ISBN: 9780801803307
Category :
Languages : en
Pages : 270
Get Book Here
Book Description
Author: Krishnamurthy Sriramesh
Publisher: Taylor & Francis
ISBN: 0805839224
Category : Intercultural communication
Languages : en
Pages : 601
Get Book Here
Book Description
Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine PR practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country.
Author: Betteke van Ruler
Publisher: Routledge
ISBN: 1135593272
Category : Business & Economics
Languages : en
Pages : 345
Get Book Here
Book Description
Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic -- Public relations methodology : should we bother (if it exists)? / Manfred Ruhl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eiro-Gomes and Joao Duarte -- Public relations research and evaluation in Africa / Ronel Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White.
Author: Mordecai Lee
Publisher: Routledge
ISBN: 1000394964
Category : Political Science
Languages : en
Pages : 287
Get Book Here
Book Description
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Author: Stuart M. Levy
Publisher: Lotus Press
ISBN: 9788183820745
Category :
Languages : en
Pages : 274
Get Book Here
Book Description
Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1544355408
Category : Business & Economics
Languages : en
Pages : 401
Get Book Here
Book Description
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.
Author: Shelly Field
Publisher: Infobase Publishing
ISBN: 1438110618
Category : Advertising
Languages : en
Pages : 337
Get Book Here
Book Description
Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
Author: Alison Theaker
Publisher: Routledge
ISBN: 1134369220
Category : Business & Economics
Languages : en
Pages : 377
Get Book Here
Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
