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Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 272
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Book Description
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 272
Get Book Here
Book Description
Author: Janet Mizrahi
Publisher: Business Expert Press
ISBN: 1631573063
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
Author: Otto Lerbinger
Publisher: Routledge
ISBN: 113559998X
Category : Business & Economics
Languages : en
Pages : 533
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Book Description
Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
Author: Bruce McDonald III
Publisher: Routledge
ISBN: 1000041395
Category : Political Science
Languages : en
Pages : 291
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Book Description
While public affairs faculty study administration and management techniques, few administrators of public affairs programs receive formal training in the nuts and bolts of academic administration. Even those faculty who come to academia after distinguished careers in managerial positions may not be ready for the very different (and difficult) environment of university administration. The Public Affairs Faculty Manual argues that public affairs as a field needs to ensure that knowledge about administration and management is applied to the running of its academic programs, and brings together major leaders in the discipline to explore key features of academic administration. Many of these leaders have served as Master of Public Administration (MPA) directors, chairs, and deans at the nation’s top public affairs programs. Crucial issues of academic administration discussed include the basics of public affairs programs, models of governance, roles of different administrative leaders, planning and budgeting for programs, navigating the accreditation process, assessing and improving student learning, ensuring social equity and cultural competency, mentoring faculty, developing curriculum, and helping provide service and applied research to community partners. Contributors have served as MPA directors, chairs, and deans at the nation’s topic public affairs programs. Themes running throughout the book’s chapters are examined, and additional resources to help manage public affairs programs are offered. This collection of essays and the strategies within it are designed to encourage faculty to assume positions of leadership in their programs and manage those programs in an effective, efficient, and fair manner. The Public Affairs Faculty Manual is required reading for new, seasoned, and aspiring academic administrators in public administration, public policy, and nonprofit management programs, as well as schools of government.
Author: Christine Daymon
Publisher: Routledge
ISBN: 1134596081
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Author: Joseph S Nye Jr
Publisher: PublicAffairs
ISBN: 0786738960
Category : Political Science
Languages : en
Pages : 216
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Book Description
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Author: F.A. Hayek
Publisher: Routledge
ISBN: 0429637977
Category : Business & Economics
Languages : en
Pages : 588
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Book Description
Originally published in 1960, The Constitution of Liberty delineates and defends the principles of a free society and traces the origin, rise, and decline of the rule of law. Casting a skeptical eye on the growth of the welfare state, Hayek examines the challenges to freedom posed by an ever expanding government as well as its corrosive effect on the creation, preservation, and utilization of knowledge. In distinction to those who confidently call for the state to play a greater role in society, Hayek puts forward a nuanced argument for prudence. Guided by this quality, he elegantly demonstrates that a free market system in a democratic polity—under the rule of law and with strong constitutional protections of individual rights—represents the best chance for the continuing existence of liberty. Striking a balance between skepticism and hope, Hayek’s profound insights remain strikingly vital half a century on. This definitive edition of The Constitution of Liberty will give a new generation the opportunity to learn from Hayek’s enduring wisdom.
Author: Nicholas Henry
Publisher: Routledge
ISBN: 1317344987
Category : Political Science
Languages : en
Pages : 766
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Book Description
Updated in its 12th edition, Public Administration and Public Affairs shows readers how to govern efficiently, effectively, and responsibly in an age of political corruption and crises in public finance. With a continuing and corroding crisis occurring, as well as greater governance by nonprofit organizations and private contractors, it is vital that readers are given the skills and tools to lead in such an environment. Using easy-to-understand metaphors and an accessible writing style, Public Administration and Public Affairs shows its readers how to govern better, preparing them for a career in public administration.
Author: Phil Harris
Publisher: SAGE
ISBN: 9780761943938
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Author: James E. Grunig
Publisher: Taylor & Francis
ISBN: 1135692882
Category : Business & Economics
Languages : en
Pages : 669
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Book Description
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.
