Psychographics and From Whence it Came PDF Download
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Author: Emanuel Demby
Publisher: Marketing Classics Press
ISBN: 1613111541
Category : Business & Economics
Languages : en
Pages : 24
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Book Description
Author: Emanuel Demby
Publisher: Marketing Classics Press
ISBN: 1613111541
Category : Business & Economics
Languages : en
Pages : 24
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Book Description
Author: William D. Wells
Publisher: Marketing Classics Press
ISBN: 1613111665
Category : Business & Economics
Languages : en
Pages : 51
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Book Description
Author: William D. Wells
Publisher: Marketing Classics Press
ISBN: 1613111347
Category : Business & Economics
Languages : en
Pages : 17
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Book Description
Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific applications, accomplishments, and research findings are fully discussed. Topics of discussion include: -Conceptual, measurement, and analytical problems in life style research;-The role of psychographics in the development of media strategy; and-European developments in psychographics.This thoroughly detailed work is written by a variety of distinguished scholars, all drawn together by first-hand research and a firm belief in the value of life style and psychographic analysis. It will prove highly useful to market researchers and strategists, as well as students and faculty of business, economics, and management.Dr. William D. Wells is Professor of Advertising at the University of Minnesota's School of Journalism and Mass Communication. Dr. Wells is the former Executive Vice President and Director of Marketing Services at DDB Needham Chicago. He is the only representative of the advertising business elected to the Attitude Research Hall of Fame. Dr. Wells was formerly Professor of Psychology and Marketing at the University of Chicago. He joined Needham, Harper, Chicago as Director of Corporate Research. He is the author of more than 60 books and articles.
Author: Kenneth L. Bernhardt
Publisher:
ISBN:
Category : Consumer credit
Languages : en
Pages : 704
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Book Description
Author: Douglas W. Mellott
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 856
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Book Description
Author: Martin L. Bell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 630
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Book Description
Author: Harold W. Berkman
Publisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 696
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Book Description
Author: James F. Engel
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 740
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Book Description
Includes appendix, index
Author: Rom J. Markin
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 700
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Book Description
Author: Academy of Marketing Science
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 368
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Book Description
Vols. are the proceedings of the annual conference of the Academy of Marketing Science.
