Author: Fred D. Reynolds
Publisher:
ISBN:
Category : Attitude (Psychology)
Languages : en
Pages : 120

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Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415213981
Category : Marketing
Languages : en
Pages : 752

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Author: William Winston
Publisher: Routledge
ISBN: 1317941632
Category : Business & Economics
Languages : en
Pages : 582

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Book Description
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!

Author: Ernesto G. Arias
Publisher: Taylor & Francis
ISBN: 1040149154
Category : Architecture
Languages : en
Pages : 553

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Book Description
Originally published in 1993, as part of the Ethnoscapes: Current Challenges in the Environmental Social Sciences series, reissued now with a new series introduction, The Meaning and Use of Housing presents a re-evaluation of the use and meaning of residential environments. It integrates methodological and philosophical approaches to assist in the making of comparisons across issues, concerns, disciplines and countries, and links theory, research and practice. It spans the globe, reviewing studies of every conceivable form of housing. In these studies a wide range of social science, design, management and policy perspectives are harnessed to enrich our understanding of the central place in people's life, their homes.

Author: William J. Winston
Publisher: Psychology Press
ISBN: 9780866562782
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations. This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn: what a marketing plan is and how to develop one, step-by-step how to more effectively target key groups and develop target-based strategies the basics of using market research, done internally and externally, specifically for mental health organizations how several community mental health services utilized marketing the "nuts and bolts" methodology of marketing Employee Assistance Programs to businesses interested in cost-containment These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.

Author: Joel R. Evans
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 492

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Book Description

Author: Richard John Lutz
Publisher: Boston, Mass. : Kent Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 484

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Book Description

Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131722367
Category : Brand name products
Languages : en
Pages : 628

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Book Description
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

Author: Shelby D. Hunt
Publisher: M.E. Sharpe
ISBN: 9780765609298
Category : Business & Economics
Languages : en
Pages : 350

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Book Description
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

Author:
Publisher:
ISBN:
Category : Georgia
Languages : en
Pages : 228

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