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Author: Rector Press, Limited
Publisher:
ISBN: 9780760521809
Category :
Languages : en
Pages : 60
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Book Description
Author: Rector Press, Limited
Publisher:
ISBN: 9780760521809
Category :
Languages : en
Pages : 60
Get Book Here
Book Description
Author:
Publisher: The Business Year
ISBN: 1912498812
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Colombia is undergoing a period of generation-marking adversity. And saying this of Colombia is a tall order given a tumultuous yesterday of armed conflict and internal mass displacement. Today's struggles are of a different nature, however. President Duque has had to give simultaneous management to the COVID-19 health crisis, the Venezuelan refugee crisis, and an expanding fiscal deficit situation that lost the country its investment-grade rating. All this against a backdrop of mass social discontent manifested by record-setting civilian protest. Considering this concoction of challenges, Colombian business leaders have demonstrated the exceptional traits of resilience that characterize this country's people. This edition of The Business Year: Colombia is dedicated to them. This 188-page publication aims to paint a picture of Colombia's current economic condition, examining each major sector through exclusive interviews, as well as news and analysis, from from finance to energy and transport to tourism.
Author: Sadhan Kumar Ghosh
Publisher: Springer Nature
ISBN: 9819948037
Category : Science
Languages : en
Pages : 468
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Book Description
This edited book brings out a comprehensive collection of information on principle and policy of circular economy. It deals with the general principles, pathways of circular economic development in different countries, use of circular economy in achieving sustainable development goals. The book covers policy instruments that helps implementing resource efficient processes, strategies of implementing circular economy concepts, Decarbonisation, and developing business promoting circular economy principles. The circular economy has gained increasing prominence as a tool which presents solutions to some of the world’s most pressing sustainable development challenges. By addressing root causes, the concept of a circular economy, an economy in which waste and pollution do not exist by design, products and materials are kept in use, and natural systems are regenerated provides promise to achieving SDGs. This book is of interest and use to practitioners, capacity builders and policymakers, entrepreneurs, NGOs, general people, and valuable source of reference to the relevant researchers and students in global markets. As circular economy is gaining momentum and interest in general, the book serves as reading material for undergraduate and graduate students in any field specifically environmental science, waste management, medical science as well as environmental management at national and international level.
Author: Stephanie Capparell
Publisher: Simon and Schuster
ISBN: 1439104875
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book details the story of one such little-noted chapter. In the late 1940s and early 1950s, as Jackie Robinson changed the face of baseball, a group of African-American businessmen -- twelve at its peak -- changed the face of American business by being among the first black Americans to work at professional jobs in Corporate America and to target black consumers as a distinct market. The corporation was Pepsi-Cola, led by the charismatic and socially progressive Walter Mack, a visionary business leader. Though Mack was a guarded idealist, his consent for a campaign aimed at black consumers was primarily motivated by the pursuit of profits -- and the campaign succeeded, boosting Pepsi's earnings and market share. But America succeeded as well, as longstanding stereotypes were chipped away and African- Americans were recognized as both talented employees and valued customers. It was a significant step in our becoming a more inclusive society. On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. It is far more than a history of marketing in America; it is a key chapter in the social history of our nation. Until these men came along, typical advertisements depicted African-Americans as one-dimensional characters: Aunt Jemimas and Uncle Bens. But thereafter, Pepsi-Cola took a different approach, portraying American blacks for what they were increasingly becoming -- accomplished middle-class citizens. While such portrayals seem commonplace to us today, they were revolutionary in their time, and the men who brought them into existence risked day-to-day professional indignities parallel to those that Jackie Robinson suffered for breaking baseball's color line. As they crossed the country in the course of their jobs, they faced the cruelty of American racial attitudes. Jim Crow laws often limited where they could eat and sleep while on the road, and they faced resistance even within their own company. Yet these men succeeded as businessmen, and all went on to success in other professions as well, including medicine, journalism, education, and international diplomacy. Happily, six of these pioneers lived to tell their stories to the author. Their voices, full of pride, good humor, and sharp recollection, enrich these pages and give voice to the continuing American saga.
Author: Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
ISBN: 9251343896
Category : Technology & Engineering
Languages : en
Pages : 86
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Book Description
The worrying increase in overweight and obesity in the Region has led the countries to develop regulations and public policies to overcome this problem. Many of these aim to transform food environments to be healthier, improving access and influencing people's behavior, discouraging the purchase and consumption of unhealthy foods. In Chile, in 2016 a Law on Nutritional Composition of Foods and its advertising was implemented, which mandates the use of warning stamps "HIGH IN" on foods with high sugar, sodium, saturated fat or energy content, also prohibiting their sale in schools and advertising with a focus on children under 14 years of age. The food industry in Chile played a very active role during the discussion and implementation of the law, having as major concern the impact it could have on the productive sector. At the time of its implementation, it showed good compliance with the use of stamps, also responding with reformulation and development of new products, also adjusting its advertising and marketing campaigns. This document evaluates four aspects of the response of the food production sector in the implementation of the first phase of the Law: attitudes of the main actors of the food sector, food reformulation, use of stamps as a marketing strategy and impact on variables of the manufacturing sector and commercial. This information is an additional input to the discussion of the impact of the labeling laws that are being implemented in countries of the Region.
Author: Bob Stoddard
Publisher: Stoddart
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 2592
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Book Description
A tribute to one of the century's greatest marketing success stories and America's most recognized icons.
Author: Pego, Ana
Publisher: IGI Global
ISBN: 1668467631
Category : Computers
Languages : en
Pages : 539
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Book Description
Businesses have had to face many challenges due to the COVID-19 pandemic; to survive in the changing landscape, they had to adapt quickly and implement new tactics and best practices to stay competitive. Networking is one of the many areas that looks vastly different in a post-pandemic world and companies must understand this change or risk falling behind. Further study is required to uncover the various difficulties and potential future directions of networking and innovation within the business landscape. The Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations provides a thorough overview of the ways in which organizations have had to change and adapt to the new business environments and considers how networking looks different in a post-COVID-19 world. Covering key topics such as organizational structures, consumer behavior, teleworking, and collaborations, this major reference work is ideal for managers, business owners, industry professionals, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Eduardo J. Gómez
Publisher: JHU Press
ISBN: 1421444291
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
Why do sugary beverage and fast food industries thrive in the emerging world? An interesting public health paradox has emerged in some developing nations. Despite government commitment to eradicating noncommunicable diseases and innovative prevention programs aimed at reducing obesity and type 2 diabetes, sugary beverage and fast food industries are thriving. But political leaders in countries such as Mexico, Brazil, India, China, and Indonesia are reluctant to introduce policies regulating the marketing and sale of their products, particularly among vulnerable groups like children and the poor. Why? In Junk Food Politics, Eduardo J. Gómez argues that the challenge lies with the strategic politics of junk food industries in these countries. Industry leaders have succeeded in creating supportive political coalitions by, ironically, partnering with governments to promote soda taxes, food labeling, and initiatives focused on public awareness and exercise while garnering presidential support (and social popularity) through contributions to government anti-hunger and anti-poverty campaigns. These industries have also manipulated scientific research by working with academic allies while creating their own support bases among the poor through employment programs and community services. Taken together, these tactics have hampered people's ability to mobilize in support of stricter regulation for the marketing and sale of unhealthy products made by companies such as Coca-Cola, PepsiCo, and Nestlé. Drawing on detailed historical case studies, Junk Food Politics proposes an alternative political science framework that emphasizes how junk food corporations restructure politics and society before agenda-setting ever takes place. This pathbreaking book also reveals how these global corporations further their policy influence through the creation of transnational nongovernmental organizations that support industry views.
Author: J. C. Louis
Publisher:
ISBN: 9780896960527
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Author:
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 1528
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Book Description
