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Author: PIER PAOLO. PEDRINI
Publisher: Routledge
ISBN: 9780367594794
Category :
Languages : en
Pages : 226
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Book Description
How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a factory of consensus. The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to make the world safe for democracy. In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists hidden persuaders who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.
Author: PIER PAOLO. PEDRINI
Publisher: Routledge
ISBN: 9780367594794
Category :
Languages : en
Pages : 226
Get Book Here
Book Description
How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a factory of consensus. The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to make the world safe for democracy. In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists hidden persuaders who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.
Author: Alan Axelrod
Publisher: Macmillan + ORM
ISBN: 0230619592
Category : History
Languages : en
Pages : 258
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Book Description
The riveting, untold story of George Creel and the Committee on Public Information -- the first and only propaganda initiative sanctioned by the U.S. government. When the people of the United States were reluctant to enter World War I, maverick journalist George Creel created a committee at President Woodrow Wilson's request to sway the tide of public opinion. The Committee on Public Information monopolized every medium and avenue of communication with the goal of creating a nation of enthusiastic warriors for democracy. Forging a path that would later be studied and retread by such characters as Adolf Hitler, the Committee revolutionized the techniques of governmental persuasion, changing the course of history. Selling the War is the story of George Creel and the epoch-making agency he built and led. It will tell how he came to build the and how he ran it, using the emerging industries of mass advertising and public relations to convince isolationist Americans to go to war. It was a force whose effects were felt throughout the twentieth century and continue to be felt, perhaps even more strongly, today. In this compelling and original account, Alan Axelrod offers a fascinating portrait of America on the cusp of becoming a world power and how its first and most extensive propaganda machine attained unprecedented results.
Author: Garth S. Jowett
Publisher: SAGE Publications
ISBN: 1506371353
Category : Language Arts & Disciplines
Languages : en
Pages : 417
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Book Description
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.
Author: David Welch
Publisher: Bloomsbury Publishing USA
ISBN:
Category : History
Languages : en
Pages : 320
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Book Description
Shows in illuminating detail how the Allied and Axis forces used visual images and other propaganda material to sway public opinion during World War II. Author David Welch provides a neatly organized primary resource that focuses on key themes associated with World War II propaganda. Readers will not only be engrossed with a wide range of propaganda artifacts, they will also receive a better and more nuanced understanding of the nature of this propaganda and how it was disseminated in different cultural and political contexts. This book reveals how leaders and spin doctors operating at behest of the state sought to shape popular attitudes both at home and overseas. A comprehensive introductory essay sets out the principles of propaganda theory in World War II, while the subsequent material provides examples of Allied- and Axis-generated propaganda and presents them in a readily accessible way that will help readers understand the context.
Author: Philip M. Taylor
Publisher: Manchester University Press
ISBN: 9780719037542
Category : History
Languages : en
Pages : 356
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Book Description
The Gulf War of 1991 was the highest profile media war in history. Never before had so many journalists attempted to cover a war from both sides of the conflict. This book traces the role of the media in the Gulf War and examines the attempts by both the coalition and Iraq to influence public opinion through propaganda and persuasion. Philp Taylor asks how much the public was being told and how much was held back. Analyzing the key news stories of the conflict he looks at the efforts of the American-led coalition to persuade television audiences and newspaper readers to take a "right view" of what was happening and of the Iraqi government's propaganda campaigns concerning civilian damage and the "Mother of all Battles."
Author: Nicholas J. Cull
Publisher: Bloomsbury Publishing USA
ISBN: 157607434X
Category : Social Science
Languages : en
Pages : 504
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Book Description
A truly international, authoritative A–Z guide to five centuries of propaganda, in both wartime and peacetime, which covers key moments, techniques, concepts, and some of the most influential propagandists in history. This fascinating survey provides a comprehensive introduction to propaganda, its changing nature, its practitioners, and its impact on the past five centuries of world history. Written by leading experts, it covers the masters of the art from Joseph Goebbels to Mohandas Gandhi and examines enormously influential works of persuasion such as Uncle Tom's Cabin, techniques such as films and posters, and key concepts like black propaganda and brainwashing. Case studies reveal the role of mass persuasion during the Reformation, and wars throughout history. Regional studies cover propaganda superpowers, such as Russia, China, and the United States, as well as little-known propaganda campaigns in Southeast Asia, Ireland, and Scandinavia. The book traces the evolution of propaganda from the era of printed handbills to computer fakery, and profiles such brilliant practitioners of the art as Third Reich film director Leni Riefenstahl and 19th-century cartoonist Thomas Nast, whose works helped to bring the notorious Boss Tweed to justice.
Author: Anthony Rhodes
Publisher:
ISBN: 9780877540786
Category : Propaganda
Languages : en
Pages : 319
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Book Description
A visual compendium of all forms of propaganda used by Axis and Allied powers in World War II and in the period that led to its outbreak.
Author: David Welch
Publisher: Bloomsbury Publishing
ISBN: 0857724711
Category : History
Languages : en
Pages : 386
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Book Description
Adolf Hitler, writing in Mein Kampf, was scathing in his condemnation of German propaganda in World War I, declaring that Germany failed to recognise that the mobilization of public opinion was a weapon of the first order. This, despite the fact that propaganda had been regarded by the German leadership, arguably for the first time, as an intrinsic part of the war effort. In this book, David Welch fully examines German society - politics, propaganda, public opinion and total war - in the Great War. Drawing on a wide range of sources - posters, newspapers, journals, film, Parliamentary debates, police and military reports and private papers - he argues that the moral collapse of Germany was due less to the failure to disseminate propaganda than to the inability of the military authorities and the Kaiser to reinforce this propaganda, and to acknowledge the importance of public opinion in forging an effective link between leadership and the people.
Author: Ronald Schaffer
Publisher: Oxford University Press
ISBN: 0195364287
Category : History
Languages : en
Pages : 263
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Book Description
After such conflicts as World War II, Vietnam, and now the Persian Gulf, the First World War seems a distant, almost ancient event. It conjures up images of trenches, horse-drawn wagons, and old-fashioned wide-brimmed helmets--a conflict closer to the Civil War than to our own time. It hardly seems an American war at all, considering we fought for scarcely over a year in a primarily European struggle. But, as Ronald Schaffer recounts in this fascinating new book, the Great War wrought a dramatic revolution in America, wrenching a diverse, unregulated, nineteenth-century society into the modern age. Ranging from the Oval Office to corporate boardroom, from the farmyard to the battlefield, America in the Great War details a nation reshaped by the demands of total war. Schaffer shows how the Wilson Administration used persuasion, manipulation, direct control, and the cooperation of private industries and organizations to mobilize a freewheeling, individualist country. The result was a war-welfare state, imposing the federal government on almost every aspect of American life. He describes how it spread propaganda, enforced censorship, and stifled dissent. Political radicals, religious pacifists, German-Americans, even average people who voiced honest doubts about the war suffered arrest and imprisonment. The government extended its control over most of the nation's economic life through a series of new agencies--largely filled with managers from private business, who used their new positions to eliminate competition and secure other personal and corporate gains. Schaffer also details the efforts of scholars, scientists, workers, women, African- Americans, and of social, medical, and moral reformers, to use the war to advance their own agendas even as they contributed to the drive for victory. And not the least important is his account of how soldiers reacted to the reality of war--both at the front lines and at the rear--revealing what brought the doughboys to the battlefield, and how they went through not only horror and disillusionment but felt a fervent patriotism as well. Some of the upheavals Schaffer describes were fleeting--as seen in the thousands of women who had to leave their wartime jobs when the boys came home--but others meant permanent change and set precedents for such future programs as the New Deal. By showing how American life would never be the same again after the Armistice, America in the Great War lays a new foundation for understanding both the First World War and twentieth-century America.
Author: David Welch
Publisher: Bloomsbury Publishing
ISBN: 0857724819
Category : Social Science
Languages : en
Pages : 274
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Book Description
As Philip Taylor has written, 'The challenge (of the modern information age) is to ensure that no single propaganda source gains monopoly over the information and images that shape our thoughts. If this happens, the war propagandists will be back in business again.' Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined? The distinguished contributors to this book trace the development of techniques of 'opinion management' from the First World War to the current conflict in Afghanistan. They reveal how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes - at home and overseas - endeavouring to harness new media with the objective of winning hearts and minds. The book provides compelling evidence of how the study and practice of propaganda today is shaped by its history.
